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DS PPT

Comprehensive digital marketing course covering SEO, social media, email, content, paid ads, and analytics. Gain hands-on experience with essential strategies and tactics to plan, execute, and optimize effective online campaigns. Develop a data-driven, analytical approach to drive measurable business results.

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DS PPT

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  1. DICS– DELHI INSITUTE OF COMPUTER SCIENCE (PITAMPURA)

  2. KEYPOINT • WHAT IS DIDGITAL MARKETING • BENEFITS OF DIGITAL MARKETING • WHAT DOSE DIGITAL MARKETING CONSIST OF • SEO • PPC • SMM • CONTENT WRITING • DIGITAL MARKETING MEASUREMENT

  3. DEFINATION Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

  4. BENEFITS OF DIGITAL MARKETING

  5. OBJECTIVE • Reach the right audience • Engage with your audience • Motivate your audience to take your action • Maximize return on investment(ROI)

  6. DIGITAL MARKETING TOOLS • Sprout Social • Offer pop • Nanigans • Facebook’s Power Editor • Twitter Native Platform • Emma • Market • Ad Roll

  7. DIGITAL MARKETING CONSIST OF

  8. WHAT IS SEO • Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO))

  9. OPTIMIZATION • SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: • Products you sell. • Services you provide. • Information on topics in which you have deep expertise and/or experience. • The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

  10. THANK YOU

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