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How to Expand Your Art Business – Add Personalized Coasters to Your Product Portfolio

Are you an artist today? Itu2019s not just paint and passion. Itu2019s connection. Itu2019s making your art move beyond the walls it hangs on.<br>Itu2019s also about incomeu2014without selling your soul or burning yourself out.<br>

David874
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How to Expand Your Art Business – Add Personalized Coasters to Your Product Portfolio

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  1. Not all art belongs in a frame, or under a spotlight.Some of it belongs right in the middle of everyday life—on a coffee table, under a tea mug, or catching light near a window. Personalized coasters fit perfectly there. They’re small, sure. But they’re full of personality. Easy to make, fun to gift, and kind of irresistible once people see them! Add custom coasters to your shop, and you’re not just adding a product.You’re offering something approachable - something warm and personal. And honestly, that matters.

  2. Turn Your Artwork into Everyday Beauty Let’s be honest—most people don’t walk around looking for coasters.But when they find one that feels special? They keep it. That’s your in. A coaster can be a mini canvas. A condensed version of something meaningful!When you put your art on customizable coasters, you let people live with it—day in, day out. Highlight a detail from a larger piece. Pull out a brushstroke, a phrase, a pattern that stands on its own. Create a seasonal vibe, a cozy mood, or even a little series that tells a story across four coasters. Small, yes. But full of life!

  3. Reach More People without Raising the Barriers • Here’s the thing—most people love art.Not everyone feels ready to spend $200 on a framed print. • But $20 or $30 for a set of coasters that feels handmade, meaningful, beautiful?Totally doable. • That’s where personalized coasters shine: • They’re thoughtful but not overthought. • Useful, but never boring. • Affordable, without feeling cheap. • And once someone brings your art into their life in a small way?Chances are, they’ll be back for something bigger.

  4. Custom Coasters Stick Around Let’s face it—most things people buy end up in drawers, closets, or digital dust. Not coasters. They sit on tables. They get used. They show up in Zoom calls. They’re there when friends come over.They become part of a space. With custom coasters, your art doesn’t get tucked away. It gets lived with. And when you personalize them—names, dates, quotes, occasions—they go from “that’s nice” to “that’s mine.” Offer themed bundles. Try different materials. Mix and match styles.You’re not just selling—you're becoming a part of someone’s home

  5. Expand Without Losing Your Mind • Let’s keep it real: you’re already juggling enough.The idea of adding more to your plate can feel… a little much. • But this? This can be simple. • Use designs you already have. • Partner with a good POD service that handles customizable coasters (and maybe ships them, too). • Stick to packaging that feels like you, not a factory. • This isn’t a side hustle that drains you. It’s an extension of your creativity.More people. More joy. Less stress.

  6. Final Thoughts Adding personalized coasters to your art biz might not feel like a big leap.But sometimes, small steps open up big paths. You’re giving your audience another way to connect with your work.To gift it, live with it, come back to it. Because you’re not just selling products; you’re sharing little pockets of beauty people can hold, use, and smile at. So bang on, explore, and expand.

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