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Digital 2018 Global Digital Yearbook (January 2018)

Essential headline data for mobile, internet, social media, and e-commerce use in more than 230 countries around the world in January 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2018 Global Digital Yearbook (January 2018)

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  1. 2018 DIGITAL YEARBOOK HEADLINE INTERNET, SOCIAL MEDIA, AND MOBILE USE DATA FOR EVERY COUNTRY IN THE WORLD

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  3. GLOBAL OVERVIEW 3

  4. DIGITAL AROUND THE WORLD IN 2018 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS JAN 2018 TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION 7.593 BILLION 4.021 BILLION 3.196 BILLION 5.135 BILLION 2.958 BILLION URBANISATION: 55% PENETRATION: 53% PENETRATION: 42% PENETRATION: 68% PENETRATION: 39% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 4

  5. GLOBAL ANNUAL DIGITAL GROWTH YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS JAN 2018 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS +7% +13% +4% +14% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +248 MILLION +362 MILLION +218 MILLION +360 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. 5

  6. INTERNET PENETRATION BY REGION REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION JAN 2018 NORTHERN EUROPE EASTERN EUROPE 94% 94% NORTHERN AMERICA 74% 74% 88% 88% WESTERN EUROPE CENTRAL ASIA 90% 90% 50% 50% 77% 77% EASTERN ASIA 57% 57% SOUTHERN EUROPE THE CARIBBEAN NORTHERN AFRICA 65% 65% 49% 49% 36% 36% 48% 48% CENTRAL AMERICA 61% 61% WESTERN ASIA MIDDLE AFRICA WESTERN AFRICA SOUTHERN ASIA 39% 39% SOUTHEAST ASIA 58% 58% 12% 12% EASTERN AFRICA 27% 27% 68% 68% 69% 69% GLOBAL AVERAGE: 53% SOUTH AMERICA 51% 51% OCEANIA SOUTHERN AFRICA SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 6

  7. SOCIAL MEDIA PENETRATION BY REGION TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION JAN 2018 NORTHERN EUROPE EASTERN EUROPE 66% 66% NORTHERN AMERICA 45% 45% 70% 70% WESTERN EUROPE CENTRAL ASIA 54% 54% 12% 12% 56% 56% EASTERN ASIA 64% 64% SOUTHERN EUROPE THE CARIBBEAN NORTHERN AFRICA 55% 55% 38% 38% 20% 20% 40% 40% CENTRAL AMERICA 59% 59% WESTERN ASIA MIDDLE AFRICA WESTERN AFRICA SOUTHERN ASIA 11% 11% SOUTHEAST ASIA 55% 55% 6% 6% EASTERN AFRICA 7% 7% 63% 63% 55% 55% GLOBAL AVERAGE: 42% SOUTH AMERICA 31% 31% OCEANIA SOUTHERN AFRICA SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 7

  8. MOBILE CONNECTIVITY BY REGION THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) JAN 2018 NORTHERN EUROPE EASTERN EUROPE 123% 123% NORTHERN AMERICA 157% 157% 103% 103% WESTERN EUROPE CENTRAL ASIA 119% 119% 98% 98% 126% 126% EASTERN ASIA 103% 103% SOUTHERN EUROPE THE CARIBBEAN NORTHERN AFRICA 108% 108% 106% 106% 91% 91% 74% 74% CENTRAL AMERICA 96% 96% WESTERN ASIA MIDDLE AFRICA WESTERN AFRICA SOUTHERN ASIA 89% 89% SOUTHEAST ASIA 141% 141% 58% 58% EASTERN AFRICA 61% 61% 115% 115% 110% 110% GLOBAL AVERAGE: 112% SOUTH AMERICA 147% 147% OCEANIA SOUTHERN AFRICA 8 SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.

  9. ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS JAN 2018 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT 2,167 1,500 1,300 1,300 980 QQ 843 INSTAGRAM TUMBLR** QZONE SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* LINKEDIN** VIBER* SNAPCHAT** REDDIT 800 794 568 376 330 300 300 260 260 255 250 DATA CORRECT TO: 27 JANUARY 2018 LINE 203 200 SOCIAL NETWORK PINTEREST YY 117 100 97 63 MESSENGER / CHAT APP / VOIP TELEGRAM* VKONTAKTE BBM* 49 KAKAOTALK SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017. 9

  10. TOP MESSENGER APPS BY COUNTRY BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 JAN 2018 WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14) SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. 10

  11. CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018 ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD 11

  12. COUNTRY SNAPSHOTS 12

  13. AFGHANISTAN JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 35.95 MILLION 4.01 MILLION 3.50 MILLION 27.66 MILLION 3.20 MILLION URBANISATION: 28% PENETRATION: 11% PENETRATION: 10% PENETRATION: 77% PENETRATION: 9% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 13

  14. ALBANIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 2.93 MILLION 1.95 MILLION 1.50 MILLION 4.72 MILLION 1.30 MILLION URBANISATION: 60% PENETRATION: 66% PENETRATION: 51% PENETRATION: 161% PENETRATION: 44% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 14

  15. ALGERIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 41.66 MILLION 21.00 MILLION 21.00 MILLION 49.70 MILLION 19.00 MILLION URBANISATION: 72% PENETRATION: 50% PENETRATION: 50% PENETRATION: 119% PENETRATION: 46% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 15

  16. AMERICAN SAMOA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 55.66 THOUSAND 24.00 THOUSAND 24.00 THOUSAND 37.01 THOUSAND 22.00 THOUSAND URBANISATION: 87% PENETRATION: 43% PENETRATION: 43% PENETRATION: 66% PENETRATION: 40% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 16

  17. ANDORRA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 76.96 THOUSAND 75.37 THOUSAND 50.00 THOUSAND 80.48 THOUSAND 44.00 THOUSAND URBANISATION: 84% PENETRATION: 98% PENETRATION: 65% PENETRATION: 105% PENETRATION: 57% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 17

  18. ANGOLA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 30.28 MILLION 5.95 MILLION 2.70 MILLION 17.79 MILLION 2.60 MILLION URBANISATION: 46% PENETRATION: 20% PENETRATION: 9% PENETRATION: 59% PENETRATION: 9% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 18

  19. ANGUILLA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 14.98 THOUSAND 12.56 THOUSAND 7.20 THOUSAND 29.65 THOUSAND 6.50 THOUSAND URBANISATION: 100% PENETRATION: 84% PENETRATION: 48% PENETRATION: 198% PENETRATION: 43% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 19

  20. ANTIGUA & BARBUDA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 102.5 THOUSAND 81.9 THOUSAND 69.0 THOUSAND 183.8 THOUSAND 62.0 THOUSAND URBANISATION: 23% PENETRATION: 80% PENETRATION: 67% PENETRATION: 179% PENETRATION: 60% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 20

  21. ARGENTINA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 44.48 MILLION 34.79 MILLION 34.00 MILLION 63.40 MILLION 30.00 MILLION URBANISATION: 92% PENETRATION: 78% PENETRATION: 76% PENETRATION: 143% PENETRATION: 67% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 21

  22. ARMENIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 2.93 MILLION 2.13 MILLION 1.20 MILLION 3.80 MILLION 0.99 MILLION URBANISATION: 62% PENETRATION: 73% PENETRATION: 41% PENETRATION: 130% PENETRATION: 34% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 22

  23. ARUBA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 105.5 THOUSAND 100.0 THOUSAND 100.0 THOUSAND 145.1 THOUSAND 91.0 THOUSAND URBANISATION: 41% PENETRATION: 95% PENETRATION: 95% PENETRATION: 138% PENETRATION: 86% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 23

  24. AUSTRALIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 24.61 MILLION 21.74 MILLION 17.00 MILLION 31.92 MILLION 15.00 MILLION URBANISATION: 90% PENETRATION: 88% PENETRATION: 69% PENETRATION: 130% PENETRATION: 61% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 24

  25. AUSTRIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 8.74 MILLION 7.69 MILLION 4.40 MILLION 14.22 MILLION 3.70 MILLION URBANISATION: 66% PENETRATION: 88% PENETRATION: 50% PENETRATION: 163% PENETRATION: 42% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 25

  26. AZERBAIJAN JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 9.88 MILLION 7.90 MILLION 2.70 MILLION 11.28 MILLION 1.80 MILLION URBANISATION: 55% PENETRATION: 80% PENETRATION: 27% PENETRATION: 114% PENETRATION: 18% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 26

  27. THE BAHAMAS JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 397.3 THOUSAND 333.1 THOUSAND 250.0 THOUSAND 357.6 THOUSAND 220.0 THOUSAND URBANISATION: 83% PENETRATION: 84% PENETRATION: 63% PENETRATION: 90% PENETRATION: 55% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 27

  28. BAHRAIN JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 1.53 MILLION 1.50 MILLION 1.40 MILLION 3.50 MILLION 1.10 MILLION URBANISATION: 89% PENETRATION: 98% PENETRATION: 92% PENETRATION: 229% PENETRATION: 72% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 28

  29. BANGLADESH JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 165.5 MILLION 81.7 MILLION 30.0 MILLION 137.2 MILLION 28.0 MILLION URBANISATION: 36% PENETRATION: 49% PENETRATION: 18% PENETRATION: 83% PENETRATION: 17% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 29

  30. BARBADOS JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 286.1 THOUSAND 228.7 THOUSAND 190.0 THOUSAND 331.7 THOUSAND 160.0 THOUSAND URBANISATION: 31% PENETRATION: 80% PENETRATION: 66% PENETRATION: 116% PENETRATION: 56% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 30

  31. BELARUS JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 9.46 MILLION 6.73 MILLION 4.67 MILLION 11.83 MILLION 3.85 MILLION URBANISATION: 78% PENETRATION: 71% PENETRATION: 49% PENETRATION: 125% PENETRATION: 41% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 31

  32. BELGIUM JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 11.46 MILLION 10.20 MILLION 7.50 MILLION 12.36 MILLION 6.30 MILLION URBANISATION: 98% PENETRATION: 89% PENETRATION: 65% PENETRATION: 108% PENETRATION: 55% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 32

  33. BELIZE JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 378.6 THOUSAND 210.0 THOUSAND 210.0 THOUSAND 379.7 THOUSAND 200.0 THOUSAND URBANISATION: 44% PENETRATION: 55% PENETRATION: 55% PENETRATION: 100% PENETRATION: 53% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 33

  34. BENIN JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 11.33 MILLION 3.75 MILLION 1.10 MILLION 9.61 MILLION 0.92 MILLION URBANISATION: 45% PENETRATION: 33% PENETRATION: 10% PENETRATION: 85% PENETRATION: 8% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 34

  35. BERMUDA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 61.21 THOUSAND 60.13 THOUSAND 44.00 THOUSAND 75.52 THOUSAND 37.00 THOUSAND URBANISATION: 100% PENETRATION: 98% PENETRATION: 72% PENETRATION: 123% PENETRATION: 60% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 35

  36. BHUTAN JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 812.3 THOUSAND 370.0 THOUSAND 370.0 THOUSAND 766.6 THOUSAND 350.0 THOUSAND URBANISATION: 40% PENETRATION: 46% PENETRATION: 46% PENETRATION: 94% PENETRATION: 43% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 36

  37. BOLIVIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 11.13 MILLION 6.50 MILLION 6.50 MILLION 10.63 MILLION 6.10 MILLION URBANISATION: 70% PENETRATION: 58% PENETRATION: 58% PENETRATION: 96% PENETRATION: 55% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 37

  38. BONAIRE, SINT EUSTATIUS & SABA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 25.55 THOUSAND 20.96 THOUSAND 17.00 THOUSAND 42.15 THOUSAND 15.00 THOUSAND URBANISATION: 75% PENETRATION: 82% PENETRATION: 67% PENETRATION: 165% PENETRATION: 59% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 38

  39. BOSNIA & HERZEGOVINA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 3.51 MILLION 2.63 MILLION 1.70 MILLION 3.50 MILLION 1.50 MILLION URBANISATION: 40% PENETRATION: 75% PENETRATION: 48% PENETRATION: 100% PENETRATION: 43% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 39

  40. BOTSWANA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 2.31 MILLION 0.92 MILLION 0.90 MILLION 3.33 MILLION 0.83 MILLION URBANISATION: 58% PENETRATION: 40% PENETRATION: 39% PENETRATION: 144% PENETRATION: 36% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 40

  41. BRAZIL JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 210.1 MILLION 139.1 MILLION 130.0 MILLION 237.7 MILLION 120.0 MILLION URBANISATION: 86% PENETRATION: 66% PENETRATION: 62% PENETRATION: 113% PENETRATION: 57% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 41

  42. THE BRITISH VIRGIN ISLANDS JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 31.46 THOUSAND 14.62 THOUSAND 13.00 THOUSAND 52.96 THOUSAND 12.00 THOUSAND URBANISATION: 47% PENETRATION: 46% PENETRATION: 41% PENETRATION: 168% PENETRATION: 38% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 42

  43. BRUNEI DARUSSALAM JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 431.4 THOUSAND 410.0 THOUSAND 410.0 THOUSAND 534.4 THOUSAND 350.0 THOUSAND URBANISATION: 78% PENETRATION: 95% PENETRATION: 95% PENETRATION: 124% PENETRATION: 81% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 43

  44. BULGARIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 7.06 MILLION 4.66 MILLION 3.70 MILLION 10.92 MILLION 3.20 MILLION URBANISATION: 75% PENETRATION: 66% PENETRATION: 52% PENETRATION: 155% PENETRATION: 45% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 44

  45. BURKINA FASO JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 19.47 MILLION 3.70 MILLION 0.92 MILLION 16.61 MILLION 0.84 MILLION URBANISATION: 32% PENETRATION: 19% PENETRATION: 5% PENETRATION: 85% PENETRATION: 4% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 45

  46. BURUNDI JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 11.04 MILLION 0.62 MILLION 0.34 MILLION 6.50 MILLION 0.30 MILLION URBANISATION: 13% PENETRATION: 6% PENETRATION: 3% PENETRATION: 59% PENETRATION: 3% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 46

  47. CABO VERDE JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 549.9 THOUSAND 265.0 THOUSAND 250.0 THOUSAND 710.1 THOUSAND 240.0 THOUSAND URBANISATION: 67% PENETRATION: 48% PENETRATION: 45% PENETRATION: 129% PENETRATION: 44% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 47

  48. CAMBODIA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 16.13 MILLION 8.00 MILLION 7.00 MILLION 29.20 MILLION 6.30 MILLION URBANISATION: 21% PENETRATION: 50% PENETRATION: 43% PENETRATION: 181% PENETRATION: 39% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 48

  49. CAMEROON JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 24.37 MILLION 6.13 MILLION 2.90 MILLION 21.98 MILLION 2.70 MILLION URBANISATION: 56% PENETRATION: 25% PENETRATION: 12% PENETRATION: 90% PENETRATION: 11% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 49

  50. CANADA JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 36.79 MILLION 33.05 MILLION 25.00 MILLION 32.78 MILLION 21.00 MILLION URBANISATION: 82% PENETRATION: 90% PENETRATION: 68% PENETRATION: 89% PENETRATION: 57% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). 50

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