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Digital 2012 Bangladesh (November 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use in Bangladesh in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Bangladesh (November 2012)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? BANGLADESH? NOVEMBER 2012? we are social?

  2. OCT? 2012? BANGLADESH? 161,084,000? TOTAL POPULATION? 28%? 72%? URBAN? RURAL? 29,415,693? INTERNET USERS? 18%? INTERNET PENETRATION? 3,282,600? USERS ON TOP SOCIAL NETWORK? 2%? SOCIAL NETWORKING PENETRATION? 101,574,000? MOBILE SUBSCRIBERS? 63%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3? URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  3. CURRENT POPULATION OF BANGLADESH:? 161,084,000? 4? SOURCE: THE US CENSUS BUREAU (OCT 2012) ?

  4. BANGLADESH HAS THE EIGHTH? LARGEST POPULATION IN THE WORLD? (! )! 5? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  5. BANGLADESH’S POPULATION? WILL GROW BY MORE THAN? 2,500,000? PEOPLE IN 2013? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  6. THAT’S ONE CHILD BORN EVERY? 12.5 SECONDS? 7? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  7. 60%? OF BANGLADESH’S POPULATION ? IS UNDER THE AGE OF 30? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  8. MEDIAN AGE OF? BANGLADESH’S POPULATION:? 24? 9? SOURCE: THE US CENSUS BUREAU (NOV 2012)?

  9. 34%? OF BANGLADESH’S POPULATION ? IS BELOW THE AGE OF 15? 10? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  10. 72%? OF BANGLADESH’S POPULATION ? LIVES IN RURAL AREAS? 11? SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) ?

  11. THE AVERAGE DAILY INCOME? IN BANGLADESH IS BARELY? US$2? 12? SOURCE: WORLD BANK (ACCESSED NOV 2012)?

  12. ADULT LITERACY RATE? IN BANGLADESH:? 56%? 13? SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012)?

  13. 20%? OF BANGLADESH’S POPULATION HAS ? NO ACCESS TO ANY MEDIA WHATSOEVER? 14? SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012)?

  14. 32,000,000 PEOPLE IN BANGLADESH HAVE NO ACCESS TO MEDIA – MORE THAN THE POPULATION OF MALAYSIA? (! )! 15? SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  15. NUMBER OF INTERNET USERS IN BANGLADESH? 29,415,693? 16? SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)?

  16. INTERNET PENETRATION? IN BANGLADESH:? 18%? 17? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012)?

  17. IN CONTRAST: MEDIA? ACCESS IN BANGLADESH? 20%? 18%? NO MEDIA ACCESS AT ALL? INTERNET? USERS? 18? SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)?

  18. MOBILE ACCOUNTS FOR? 94%? OF BANGLADESH’S? INTERNET SUBSCRIPTIONS? 19? SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)?

  19. 5,000,000? PEOPLE USE THE INTERNET? EACH DAY IN BANGLADESH? 20? SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012)?

  20. TIMES OF PEAK INTERNET? USAGE IN BANGLADESH:? MON! MORNINGS? MONDAYS? 21? SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012)?

  21. AVERAGE INTERNET CONNECTION? SPEED IN BANGLADESH:? 1.2 MBPS? 22? SOURCE: NETINDEX (ACCESSED NOV 2012)?

  22. ON AVERAGE, BANGLADESH’S? INTERNET CONNECTIONS ARE? 10 TIMES? SLOWER THAN THE? GLOBAL AVERAGE? 23? SOURCE: NET INDEX (SEP 2012)?

  23. ESTIMATES SUGGEST ? THERE ARE AROUND? 900? CYBERCAFÉS IN BANGLADESH? 24? SOURCE: THE FINANCIAL EXPRESS (FEB 2012)?

  24. IN PERSPECTIVE: THE COST OF? INTERNET ACCESS IN BANGLADESH? $1.40? $2.00? 1 HOUR IN A CYBERCAFÉ? AVERAGE DAILY INCOME? 25? SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012)?

  25. BANGLADESHI NETIZENS? VISIT AN AVERAGE OF? 4? WEBSITES EACH DAY? 26? SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012)?

  26. 10,000? PEOPLE REGULARLY VISIT ONLINE? RETAIL STORES IN BANGLADESH? 27? SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012)?

  27. 0.006%? OF BANGLADESH’S POPULATION REGULARLY? VISITS ONLINE RETAIL STORES? 28? SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012) ?

  28. MOST POPULAR SOCIAL? MEDIA IN BANGLADESH:? FACEBOOK? BLOGS? 29? SOURCE: REZWANUL BLOGSPOT (2012) ?

  29. SOCIAL MEDIA USERS IN BANGLADESH:? 3,282,600? 30? SOURCE: FACEBOOK AD PLANNER (NOV 2012)?

  30. SOCIAL MEDIA PENETRATION? IN BANGLADESH IS JUST? 2%? 31? SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012)?

  31. FACEBOOK GROWTH IN? BANGLADESH OVER THE PAST SIX MONTHS:? 34%? 32? SOURCE: SOCIALBAKERS (NOV 2012)?

  32. NEW FACEBOOK USERS IN? BANGLADESH IN THE PAST SIX MONTHS:? 871,420? 33? SOURCE: SOCIALBAKERS (NOV 2012)?

  33. (! )! FACEBOOK ADDS 1 NEW USER IN? BANGLADESH EVERY 20 SECONDS? 34? SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)?

  34. OCT? 2012? FACEBOOK IN BANGLADESH? 55-64: 1%? 45-54:? 2%? 65+: 1%? 35-44:? 6%? 13-17:? 13%? FEMALE:? 22%? 25-34:? 29%? MALE:? 78%? 18-24:? 49%? 35? SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)?

  35. THERE ARE AN ESTIMATED? 200,000? BLOGGERS IN BANGLADESH? 36? SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011)?

  36. MEMBERS OF BANGLADESH’S সামেহায়'ারইন+গ (‘SOMEWHEREIN’) BLOGGING PLATFORM:? 70,000? 37? SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012)?

  37. 17%? OF BANGLADESH’S MOBILE INTERNET USERS ACCESS SOCIAL NETWORKING SITES ON THEIR PHONES? ? ? 38? SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)? ? ?

  38. MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH:? 101,574,000? 39? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  39. MOBILE PENETRATION IN BANGLADESH:? 63%? 40? SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012)?

  40. BANGLADESH ADDED MORE THAN ? 50,000? NEW MOBILE SUBSCRIPTIONS EVERY DAY ? IN THE FIRST SIX MONTHS OF 2012? 41? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  41. THAT’S ONE NEW MOBILE? SUBSCRIPTION EVERY 2 SECONDS? (! )! 42? SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)?

  42. MOBILE HANDSETS ARE AVAILABLE? IN BANGLADESH FOR AS LITTLE AS? US$ 13.50? 43? SOURCE: THE DAILY STAR (MAY 2012)?

  43. 33%? OF BANGLADESH’S MOBILE USERS? HAVE MORE THAN ONE HANDSET? 44? SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)?

  44. NUMBER OF SIM CARDS USED BY BANGLADESH’S MOBILE SUBSCRIBERS ? 81%? 15%? 4%? 1 SIM CARD? 2 SIM CARDS? 3+ SIM CARDS? 45? SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)?

  45. 5%? OF BANGLADESHI MOBILE? USERS SHARE A PHONE? 46? SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)?

  46. MOBILE INTERNET USERS IN BANGLADESH:? 27,786,046? 47? SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)?

  47. MOBILE INTERNET? PENETRATION IN BANGLADESH:? 17%? 48? SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012)?

  48. HOWEVER, AWARENESS OF MOBILE INTERNET REMAINS RELATIVELY LOW IN BANGLADESH? 58%? 39%? AMONGST URBAN SUBSCRIBERS? AMONGST RURAL SUBSCRIBERS? 49? SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)?

  49. BANGLADESH LAUNCHED ITS FIRST? 3G NETWORK? IN OCTOBER 2012? 50? SOURCE: CELLULAR-NEWS.COM (OCT 2012)?

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