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Digital 2011 Hong Kong (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Hong Kong (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? HONG KONG? we are social? DECEMBER 2011?

  2. HONG KONG? 7,108,100 ? TOTAL POPULATION? 100%? URBAN? 4,878,713 ? INTERNET USERS? 69 %? INTERNET PENETRATION? 3,828,000 ? USERS ON TOP SOCIAL NETWORK? 54 %? SOCIAL NETWORK PENETRATION? 11,231,419 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. 85%? OF HOMES IN HONG KONG HAVE ACCESS? TO HIGH-SPEED BROADBAND INTERNET? we are social? SOURCE: BUDDE COMM?

  4. THERE ARE MORE THAN? 9,000? PUBLIC WIFI HOTSPOTS ? AROUND HONG KONG? we are social? SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  5. THE AVERAGE INTERNET USER IN? HONG KONG WATCHES MORE THAN? 147? ONLINE VIDEOS PER MONTH? we are social? SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011?

  6. HONG KONG’S INTERNET USERS? WATCH AN AVERAGE OF? 12 HOURS? OF ONLINE VIDEO EVERY MONTH? we are social? SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  7. (! )! PEOPLE IN HONG? KONG WILL SPEND? 1.6%? OF 2011 WATCHING? ONLINE VIDEOS? we are social? SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  8. MORE THAN? HALF? OF HONG KONG’S POPULATION? USES SOCIAL MEDIA? we are social? SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA?

  9. SINA WEIBO HAS MORE THAN? 2,000,000? REGISTERED USERS IN HONG KONG? we are social? SOURCE: SINA WEIBO PRESS RELEASE?

  10. THAT’S EQUIVALENT TO? (! )! 28%? OF HONG KONG’S? TOTAL POPULATION? we are social? SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA?

  11. 54%? OF HONG KONG’S POPULATION? HAS A FACEBOOK ACCOUNT? we are social? SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA?

  12. FACEBOOK DEMOGRAPHICS IN HONG KONG? 55-64:? 3%? 65+:? 3%? 45-54:? 7%? 13-17:? 13%? 35--44:? 15%? MALE:? 48%? FEMALE:? 52%? 18-24:? 26%? 25-34:? 33%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  13. TOP FACEBOOK PAGES IN HONG KONG? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? ?????? OCEAN PARK HONG KONG? CATHAY PACIFIC AIRWAYS ????? STARBUCKS HONG KONG? HARBOURCITY? SONY ERICSSON HONG KONG? SMARTONE? 7-ELEVEN HONG KONG? TOYS "R" US HONG KONG? ENGLISHTOWN? UA CINEMAS? LIKES? 282,610 ? 123,739 ? 121,759 ? 83,432 ? 66,143 ? 64,122 ? 62,065 ? 56,553 ? 38,454 ? 36,556 ? GROWTH? 9.66%? 3.15%? 1.51%? 1.49%? 9.19%? 22.86%? 56.62%? 1.13%? 27.71%? 5.54%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  14. NUMBER OF LINKEDIN USERS IN HONG KONG:? 410,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  15. 50%? OF PEOPLE IN HONG KONG HAVE MADE? A PURCHASE BASED ON A BLOG REVIEW ? we are social? SOURCE: BLOGHER, AS CITED IN CNNGO?

  16. 35%? OF PEOPLE IN HONG KONG? OWN A SMARTPHONE? we are social? SOURCE: GOOGLE SURVEY?

  17. 77%? OF HONG KONG’S SMARTPHONE OWNERS? USE MOBILE APPS WHILE COMMUTING? we are social? SOURCE: HONG KONG BUSINESS?

  18. 56%? OF SMARTPHONE USERS IN HONG KONG USE? THEIR PHONES TO SEARCH EVERY SINGLE DAY? we are social? SOURCE: GOOGLE SURVEY?

  19. 55%? OF HONG KONG SMARTPHONE? USERS PLAY MOBILE GAMES? we are social? SOURCE: HONG KONG BUSINESS?

  20. 30%? OF HONG KONG’S SMARTPHONE OWNERS? USE MOBILE APPS WHILE IN THE WASHROOM? we are social? SOURCE: HONG KONG BUSINESS?

  21. THE NUMBER OF PEOPLE IN HONG KONG? VISITING GROUP BUYING SITES ROSE BY? 1,620%? IN THE PAST 12 MONTHS? we are social? SOURCE: EXPERIAN?

  22. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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