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How to use Visual Merchandising to Communicate Brand Values

Visual merchandising can be described as the process of arranging products, or product displays, to entice customers to make a purchase. Brands use visual merchandising for everything from the clothes on their mannequins to the makeup. It enables a connection to communicate brand values between brand and customer.<br><br>Read more: https://www.dartdesign.in/visual-merchandising.php

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How to use Visual Merchandising to Communicate Brand Values

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  1. How to use Visual Merchandising to Communicate Brand Values?

  2. THE REALITY OF EVERYDAY LIFESTYLE Visual refers to the sense of sight and merchandising refers to the presentation of goods in shops and storefront windows for outdoor advertising at key locations where people may view, choose, and purchase things. D’ART

  3. ELEMENTS OF VISUAL MERCHANDISING: WINDOW DISPLAY: Display windows grab potential consumers' attention from the street level and entice them into the business. They frequently assist merchants with highlighting fresh stock and specials while letting customers know what types of things to expect when they visit. D’ART

  4. INTERIOR DISPLAYS: Interior displays are more compact in-store presentations that highlight certain goods or customer requirements. They can come in a variety of shapes and sizes, from mannequins showing apparel to glass cases holding jewels. D’ART

  5. DISPLAYS AT POINTS OF SALE: Customers are presented with impulsive offers through point-of-purchase screens as they approach the checkout desk. For instance, magazines, sweets, and drinks have specific shelves at supermarkets. A cashier can request a "discount of the day" display from some stores if they want one. D’ART

  6. CATEGORY DISPLAYS: In Retail visual merchandising, numerous shops set up their product categories in a way that highlights unique attributes. Openly exhibiting fruit and vegetables at a grocery shop highlights their freshness in contrast to other packaged commodities. D’ART

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