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NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore
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www.nidmindia.com Digital Marketing
Introduction Digital Marketing Explaining the continuously growing significance of digital marketing in the current business landscape. www.nidmindia.com
Understanding Digital Marketing Digital marketing involves promoting products or services using digital channels like search engines, social media, email, and websites to reach and engage with consumers. It leverages online tools and strategies to drive traffic, generate leads, and convert them into customers. www.nidmindia.com
Benefits of Digital Marketing Wider audience reach Accurate targeting Enhanced interactive interactions Cost efficiency Measurable results www.nidmindia.com
Main Channels of Digital Marketing 01 04 Website and Search Engine Optimization (SEO) Content Marketing 02 05 Social Media Marketing (SMM) Pay-Per-Click (PPC) 03 06 Advertising Influencer Marketing Email Marketing 07 08 Affiliate Marketng Video Marketing www.nidmindia.com
Website and SEO The importance of having a well-designed website. The role of SEO in optimizing websites for: Increasing visibility Enhancing Organic Traffic Search engines www.nidmindia.com
Social Media Marketing (SMM) Two-way communication Utilizing analytics for better outcomes The appeal of social media platforms creating engaging content www.nidmindia.com
Effectiveness of email marketing Building an email list Creating personalized and targeted campaigns Email Marketing Analyzing email metrics www.nidmindia.com
Content Marketing The significance of content marketing Building brand authority Creating and distributing relevant and engaging content Providing valuable information www.nidmindia.com
Affiliate Marketing Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales through the affiliate's marketing efforts, leveraging partnerships to enhance reach and revenue. www.nidmindia.com
www.nidmindia.com VIDEO Marketing Using video content to promote products, services, or brands. Key Formats: Tutorials, product demos, live streams, testimonials
Pay-Per-Click (PPC) Advertising The concept of PPC-based advertising Campaign setup Generating immediate and targeted traffic Keyword optimization Performance monitoring Advertising platforms www.nidmindia.com
The increasing influence of influencers • Collaborating with relevant influencers • Reaching and engaging with specific target audiences Influencer Marketing • The importance of authenticity and long-term relationships www.nidmindia.com
MOBILE MARKETING • Mobile marketing targets consumers through smartphones and tablets. • It employs channels like mobile apps, SMS, social media, and mobile websites. • Utilizes location-based targeting and personalized messaging for effectiveness. www.nidmindia.com
DIGITAL MARKETING Thank You Contact nidmindia@gmail.com +918008709040 www.nidmindia.com