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A global tour of gaming innovation

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slide1

A global tour of gaming innovation

Mark St. Andrew

Editor, Cream

mark@csquared.cc

@MediaMarksy

slide3

Branded games:

Why?

The best games can awaken some extreme emotions. This clip shows a young boy crying, screaming and laughing as his dad teaches him how to play Angry Birds.

Source: http://www.youtube.com/watch?v=2b8flysT1cE

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Branded games:

Origins

This could be the first ever branded computer game, from 1983.

Produced for the

Atari 1200 by Coca-Cola as a promotional gift at a sales conference.

Copies of Coke Invaders sells for upwards of $2,000 on eBay.

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Branded games:

Origins

Despite some rocky beginnings, there is an audience appetite, or at least an appreciation, for brands in the gaming world.

This (sadly only fictional) animation shows a fictional combat game starring Colonel Sanders from KFC and Ronald McDonald in arm to arm combat. .

Source:

http://www.youtube.com/watch?v=-kfaQGEdlrI

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Branded games:

Banners

Lego – Build to infinity | Germany | ServiceplanDritteWerbeagentur

May 2011 | Silver Cyber Lion, 1500+ levels created

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Branded games:

Online blur

Yellow Pages – Yellovator | Australia | Clemenger Proximity, Millipede, MediaMind

September 2011

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Branded games:

Offline blur

New Balance – Urban Dash | USA | Ogilvy Action

October 2011

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Branded games:

Time

Management

Clarins – Spa life | Europe | Freshplanet

September 2011 | 128,000 monthly users

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Branded games:

Arcade skills

Berghaus – Climb Mt. Asgard | Online | Crab Creative

November 2010 | +3,000,000 plays, +2,000,000 users

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Branded games:

Er... what?

Carefree – Fairy game | Brazil | Agência Bullet

July 2010

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You can access thousands more case studies

and brilliant ideas with a subscription to Cream.

Visit the site to get a free trial.

www.creamglobal.com

Mark St. Andrew, editor | mark@csquared.cc | @MediaMarksy