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Extra Life (Delegate edition)

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  1. A global tour of gaming innovation Mark St. Andrew Editor, Cream mark@csquared.cc @MediaMarksy

  2. “Cream is an online case study library of brilliant media thinking”

  3. Branded games: Why? The best games can awaken some extreme emotions. This clip shows a young boy crying, screaming and laughing as his dad teaches him how to play Angry Birds. Source: http://www.youtube.com/watch?v=2b8flysT1cE

  4. Branded games: Origins

  5. Branded games: Origins This could be the first ever branded computer game, from 1983. Produced for the Atari 1200 by Coca-Cola as a promotional gift at a sales conference. Copies of Coke Invaders sells for upwards of $2,000 on eBay.

  6. Branded games: Origins Despite some rocky beginnings, there is an audience appetite, or at least an appreciation, for brands in the gaming world. This (sadly only fictional) animation shows a fictional combat game starring Colonel Sanders from KFC and Ronald McDonald in arm to arm combat. . Source: http://www.youtube.com/watch?v=-kfaQGEdlrI

  7. Branded games: Banners Lego – Build to infinity | Germany | ServiceplanDritteWerbeagentur May 2011 | Silver Cyber Lion, 1500+ levels created

  8. Branded games: Online blur Yellow Pages – Yellovator | Australia | Clemenger Proximity, Millipede, MediaMind September 2011

  9. Branded games: Offline blur New Balance – Urban Dash | USA | Ogilvy Action October 2011

  10. Branded games: Time Management Clarins – Spa life | Europe | Freshplanet September 2011 | 128,000 monthly users

  11. Branded games: Arcade skills Berghaus – Climb Mt. Asgard | Online | Crab Creative November 2010 | +3,000,000 plays, +2,000,000 users

  12. Branded games: Er... what? Carefree – Fairy game | Brazil | Agência Bullet July 2010

  13. You can access thousands more case studies and brilliant ideas with a subscription to Cream. Visit the site to get a free trial. www.creamglobal.com Mark St. Andrew, editor | mark@csquared.cc | @MediaMarksy