Did you know_ You Can Promote Your Brand on YouTube

1. Did you know: You Can Promote Your Brand on YouTube Originally published by The Purble Bird — Your Creative Partner in Branding and Design. Did you know that YouTube is now even more popular than Google? That’s right! Since December 2015, YouTube has surpassed Google in popularity, with a growth of 5.3% — possibly boosted by the holiday season, but undeniably fueled by its explosive growth over the past few years. Recent studies show that people aged 18 to 49 spend 60% of their online time watching videos. This makes YouTube an essential platform for brands aiming to grow their visibility and connect meaningfully with audiences. To help you get started, The Purble Bird has put together four simple yet powerful strategies to build your brand on YouTube: 1. Your Visual Identity — Your Logo Your logo is the face of your brand. A great logo is simple, unique, and timeless — something that sticks in people's minds whenever they think of your company. When posting videos, subtly place your logo in the bottom left corner (or wherever you prefer) to reinforce your brand without distracting viewers from your content. Consistency is key! 2. Add Overlays to Every Video Here’s a fantastic opportunity many miss out on: YouTube overlays! In the past, overlays were tied to active ads, but today, you can create an advanced video, pause the campaign, and still benefit from branded overlays. This means you can promote your brand across all your videos without paying for ongoing ads. Use overlays to gently remind viewers who you are — it's simple, smart, and highly effective.

2. 3. Keep Third-Party Ads Off Your Videos You’ve put effort into your videos — don’t let random ads steal the spotlight! By selecting the option to “Prevent ads from showing in my video,” you can keep your content clean, professional, and fully focused on your brand messaging. Once enabled for one video, this setting can apply automatically to future uploads, ensuring a consistent viewer experience across your entire channel. 4. Share Your Story To make your brand feel more personal and relatable, tie it back to your YouTube channel through storytelling. Share the story behind your logo, your mission, your journey — invite people into the world of The Purble Bird. Audiences are far more likely to trust and remember brands they feel emotionally connected to. Have questions or need help with your brand’s YouTube journey? The Purble Bird team is here for you. We’re ready to assist with everything from logo design to crafting your full branding strategy. Let’s make your brand unforgettable — contact us today!