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Rice is basically one of the major staple food in the world, accounting for over half of the total staple food consumed
globally. Though rice is produced and milled globally, it is primarily consumed in the Asia-pacific regions especially in
India, China and Pakistan wherein the production of basmati rice in these countries accounts for a major chunk of global
Shifting preference towards healthy eating habits and nutrients by health conscious people, growing demand of brown
rice from Middle-east and African Countries, increasing demand for ready-to-eat food products are some of the drivers
that are expected to boost the growth of Basmati Rice market. Ensuring market penetration through better distribution
while remaining economical poses a challenge for players who want to enhance their market and lower harvest are
anticipated to hinder the growth of market to a certain extent.
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The global Basmati Rice market can be segmented on the basis of rice type, species, sales channel, application and
region. On the basis of product type, the global Basmati Rice market can be segmented into raw, steamed and parboiled.
On the basis of species, the global basmati rice market can be segmented into white, brown and others. On the basis of
sales channel, the global Basmati Rice can be segmented into horeca, convenient stores, online platform and modern
trade. On the basis of application, the global Basmati Rice market can be segmented into food and cosmetic and
personnel care. On the basis of region, the global Basmati Rice Market can be segmented into North America, Europe,
Middle East & Africa, Asia-Pacific, and Latin America. Currently Asia-pacific basmati rice market accounts for the largest
share of the global market. In addition, brown rice segment is anticipated to gain a higher cagr during the forecast
Some of the key players in the global Basmati Rice Market include McCormick & Co. Inc., LT Foods Ltd., The Hain
Celestial Group Inc., Estraco Kft., East End Foods, The Rice 'n Spice Intl Ltd., KRBL Ltd., Amira Nature Foods Ltd., Mars
Inc., and REI Agro Ltd.
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