Why Digital Marketing is important for your business.

1. Why Digital Marketing is important for your business. medium.com/@info.codeviner/why-digital-marketing-is-important-for-your-business-c8b1df637933 The primary focus for a business is to get as many clients as possible, in order to do that you should be able to reach and interest them. Marketing is the solution to generate leads and attract them to you. There will be businesses that will stick to the traditional marketing methods like advertising on billboards or televisions etc. But there will be many businesses that will transition towards digital marketing with the help of a digital marketing company in Jaipur and the reason for this is pretty simple, it is the most effective way to reach and engage with your targeted audience. The Covid-19 pandemic has also forced us into this and thus it is imperative as never before. The reasons that specify the importance of Digital Marketing for your business: • Generating Leads With a traditional method of advertising how, can you prove that the specific advertisement has converted into a sale? It would nearly be impossible to determine the performance of your marketing. In order to solve this, best seo company in jaipur allow you to attach contact information forms that tell you how many people engaged with your advertisement, you can add these details to your mailing or phone lists and it allows you with an immediate opportunity to qualify the lead. And this immediate response is vital to convert a lead to a sale. • Being connected with your customers One can get their message out to people with traditional marketing. But nothing is more engaging and responsive than digital marketing since it tells you what exactly a customer needs. The truest and effective means of marketing is digital. • Targeting your audience reach With traditional advertising like newspapers, magazines, and televisions, etc. it is difficult to understand how an individual responds to an advertisement. For example, an 18-year- old teenager and a 7575-year-old may react differently towards a religious advertisement. Digital marketing channels let you target individuals based on their gender, income, profession, age, interests, and many more things without spending an extra buck. Many platforms like Facebook and Google also show you the exact traits of people who visit your website or follow your page if you are not aware of the demographic breakdown details which will apply to your business. • Affordable 1/3

2. Advertising or marketing is not cheap, especially traditional marketing no matter what type of medium you use. For example, traditional advertising like on a billboard in the middle of nowhere is also very expensive and even midnight commercial slots are not cheap nowadays. However, in digital marketing, the minimum barrier for entry is pretty low or nonexistent and they also give you more opportunities for engagement. For example, on giant platforms like Facebook and Google, you can run a 3–4$ campaign if you want. And many other platforms including these offer free credits or deals to the new users who are signing up to run ad campaigns • Brand visibility In order to gain traction or visibility from users, the traditional method of advertising or marketing relies on users’ physical location. This is so that they can see your billboard or advertising sign. Your audience has to be in the right place at the right time to make your message resonate However, most users are connected to the internet for at least some time of their day and through the medium of digital marketing, you can easily reach your targeted audience whenever they check their phone or laptop. And also if you want a specific product or an aspect of your brand to reach a targeted audience, you will have the ability to do that as well. 2/3

3. • Customer Interactions and Retention It is easy for a pub or a restaurant to stay in touch with their customers as it is their primary business function. However, how would a small snack manufacturing company stay connected with the buyer who might be sitting in a different corner of the country or the world? The advent of technology provides business owners the opportunity to interact with customers, social media respond, or review management. Also through these digital mediums, you can respond to the customer’s negative feedback or a query on the public forum, and thus by engaging on public forums this way will help you build a loyal community leaving a positive experience in and around your business online. For more information feel free to contact CodeViner, We are here to solve any query related to your digital marketing strategy. 3/3