7 Excellent Employer Branding Examples to Inspire Your Campaigns

1. 7 Excellent Employer Branding Examples to Inspire Your Campaigns Conservative branding refers to a practice that is done to distinguish one’s product or services from other ones present in the market. One looks forward to highlighting the plus points of their products to make them more appealing to the customers. Employer branding is a strategy created while considering how your potential employees perceive you. With this branding strategy, one tries to get the top talent interested in working with them instead of their competitors. Still not clear about the concept of employer branding? Let us look at some excellent employer branding examples that will inspire you for your business campaigns. 1.Oktopost A team member of Oktopost came forward on social media and posted her experience with the company. She posted how she completed her projects while working as a social media manager in the company. This post showed that the company allows you to fulfill your personal goals. Such branding positively affects the company’s image in the market. 1.Hulu Hulu is a famous online streaming option. One of their LinkedIn posts highlighted their team members who contributed to the making of The Handmaid’s Tale (The Handmaid’s Tale is a Hulu original television series) This way, they could portray themselves as an employer. 2. PayPal PayPal targeted its women audience with a LinkedIn post. In the post, they highlighted their record of maintaining 100% equity for male and female employees for the sixth year. With this effort, they showed that they have focused on gender equality.

2. This campaign can work for companies trying to escape their traditional male- dominated image. 3. Chewy Chewy is an online store that provides pet supplies for almost all types of animals. One of their posts featured a charity event that led to nearly $9,000 in donations for at-risk animals. Posting such content shows that the company’s workplace is confined to the office. 4. Wayfair Wayfair highlighted an award that they received from a reputable platform. Highlighting an achievement of the company is a perfect tactic to generate more interest from the candidates. 5. FedEx FedEx highlighted the achievements of two of its pilots in a social media post. They were the first African American crew on a FedEx plane. With this post, FedEx showed that they’re about more than simply paying employees for a defined service. 6. American Express American Express highlighted its flexible working environment in a social media post. After the pandemic, most people look forward to flexible work-from-home jobs. By highlighting their relaxed working environment, companies can aim to influence more people. Bottomline We hope that these employer branding ideas have helped you understand the concept much better. Employer branding is a great way to strengthen the digital image of a brand. Are you looking for an online platform that provides web and mobile application development and allied services under one roof? Go for none other than CodeLink! Our services aim to provide you with unique product designs. Get in touch with us to know more.