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Check out the full list on the blog at: https://olympiaseo.com/seo-this-week-episode-17/nnSEO This Week brings in the New Year with some content about a 2017 SEO strategy, https requirements in Chrome, and some sites to find GIF and Meme's for your social accounts.nnSEO This Week is a production from Olympia SEO that was created in order to help small business owners and other digital marketing practitioners learn about the latest news, tips, and trends in the online marketing space.nnWe sort our choices by trending topics based on social signals, then review each article to make sure there is some real value there for our readers.nnThe best way to leverage this list is to actually start engaging on the sites that we highlight and learn a bit more about the people who have created them.nnProduced By:nOlympia SEOn1332 Beverly CT NE nOlympia, WA 98516n(253) 592-4476
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January 2, 2017
in Marketing News
How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday
From understanding the big-picture search trends to making sure your
SEO goals jive with your CEO’s goals, there’s a lot to consider when
planning for 2017. Rand outlines how to craft a truly remarkable SEO
strategy to help you sail through 2017. Read More
Our Insights: This is a pretty good video giving you some highlights to
think about when crafting your marketing strategy for the new year.
Step 1 of the video is probably the longest section going over things
that have already happened in content marketing that you should
consider as you plan out your marketing campaigns. After that, there
are some ideas on how to map out what you are doing and why which will drive your keyword research and editorial
HTTPS Required for Collecting Sensitive Information in Chrome
Chrome will mark sites without HTTPS as non-secure if they collect
sensitive information. Read More
Our Insights: We switched our sites over to https a while ago testing to
see if they received a boost from the search engines, and they did.
Now, Google is going one step further by adding a feature in Chrome to
call your sites unsecured if you don’t use it and have passwords or take
payment information on your site. We highly recommend that you go
ahead and get started with an SSL certificate right away as there is not
telling the impact these notices will have on your traffic.
4 Design Terms Every Marketer Needs to Know
The transition from text-based to visual marketing is already well
underway, as customer demand drives organizations to rethink how
people communicate on the most basic level. Read More
Our Insights: Content marketing has moved from one medium to
another over the years since I have been marketing and still there are a
few business people who hold out on creating it in as many forms as
possible. It really is nothing to turn an article into a video, audio, PDF, or
even an infographic. We do it every week with the SEO This Week
series. This will also give you the opportunity to find out what your target market is looking for in terms of content
How to Use the New Instagram Live
Recently, Instagram announced that they were going to add a live
feature to their now popular Instagram stories. Here’s how to use
Instagram Live. Read More
Our Insights: It is hard to ignore that Instagram is sending a lot of
traffic and sales to businesses worldwide, however, it is not so easy to
gain a following and get that traffic flowing. After all, the people using it
are sharing photographs so getting those photos to tell a marketing
story can be a bit “complicated”. Now Instagram has jumped on to the
live video bandwagon. I don’t know if it is a good idea or bad one since
FaceBook Live is essentially competing with it, but it will be nice to test it out and see what we can do with it.
Google Tracking How Busy Places are by Looking at Location Histories
Google Maps helps people navigate from place to place. In order for it to
work effectively, it’s helpful if it can track the location of the device that
someone may be using to help them navigate. It’s interesting how Google
tracks your location. Read More
Our Insights: If you wear a tinfoil hat to keep the government out of your
business you may want to skip this post. It talks about how Google is
using your location and search history on your mobile phone to determine
which businesses are around you. It is also using this data to determine
just how busy a business is. It is not clear if it is leveraging your location
data “all of the time” or just the fact that you asked for directions to a
given location. Privacy concerns certainly come to mind for me, though
considering Google is tracking your every step, yet when Uber does it they make the national news.
3 Influencer Marketing Ideas for 2017
Influencer marketing is the practice of using highly-connected individuals
and opinion leaders to help grow awareness and revenue. Read More
Our Insights: Outreach campaigns are a great way to get honest
reviews, backlinks, and traffic to your website from people who have
already established a large following. The problem is that your specific
market may limit the amount of people you can reach out to. After all, it
would be pretty hard to get a big time YouTube star to talk about your
business if you are a plumber. All of that said, however, there are
several instances where an outreach campaign just may put your
marketing over the top so keep the concepts and ideas on this post in
the back of your mind if you seem to stagnant with other methods.
Identify Cold, Warm & Hot Leads On Twitter
You know that millions of people use Twitter on a daily basis, offering
vast potential for finding leads. Keywords, hashtags, and social bios are
built-in breadcrumbs leading you to a feast of prospects. Read More
Our Insights: We use Twitter primarily as a traffic generation tool, not
as a lead generation system, and yet this post has some very actionable
information that would be coupled with the Twitter marketing system that
we are creating using another tool. I recommend reading this post and
getting a better idea of what you should be doing. Then create a
checklist to plan out the “how”. If you get a decent software set you can then automate a lot of this.
3 Backend Fixes to Increase Page Speed
Page speed is an important factor in search rankings and conversion rates. Every
improvement to page speed will likely result in more sales. Read More
Our Insights: We added this post because it talks about one of our favorite
subjects, page speed optimization. This post is a great overview of some things
you should do if you have access to your own server. Unfortunately, if you are using
a managed hosting company, or shared hosting, a lot of what is talked about will be
out of reach for you, which is why we stress so much on the value of paying for a
good host versus buying the cheapest.
Should You Copy and Paste Your Online Reviews onto Your Site?
You worked your tail off to get those reviews – on Google or Yelp or
Facebook or another site – and want visitors to your site to see them. But
you might have refrained from putting them on your site, because of one
fear or another. Read More
Our Insights: We love to use reviews from other sites to promote our
clients, and ourselves, as much as possible. However, with all the people
writing fake reviews, and the FTC cracking down on fake testimonials,
there is a great deal of confusion as to what you are “allowed” to do. This
post clears it up a little bit about what you should be doing, and shouldn’t,
with your Google+, Yelp, and FaceBook reviews.
Top 16 Websites for Finding Perfect GIFs and Memes by @KatyaBovykina
In this blog post, you will discover the best websites for finding the most
relevant, fresh, and on-point GIFs and memes. Read More
Our Insights: Meme’s and GIF’s generate a lot of social traffic, here
are some places where you can find some popular ones to throw on
Images from moz.com, searchenginejournal.com, kissmetrics.com,
smallbiztrends.com, seobythesea.com, practicalecommerce.com, searchenginepeople.com,
Husband, father, dog owner, marketer. Clint Butler, an Army vet, founded Olympia SEO to combine
his love of marketing with his desire to help small and medium sized business succeed.