1 / 10

SEO Tutorial - SEO Training in Chennai

Are you interested to learn What is SEO? This tutorial is to learn basics of SEO (Search Engine Optimization). If you wish to learn the complete digital marketing visit SLA's best SEO and Digital marketing training in Chennai.

Download Presentation

SEO Tutorial - SEO Training in Chennai

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Basic SEO Tutorial

  2. SEO Content SEO Content • SEO Overview • SEO Technique • SEO Tactics and Methods • Types of SEO • On Page Optimization • Off Page Optimization https://goo.gl/PiyZS2

  3. SEO Overview SEO Overview • SEO means Search Engine Optimization. • SEO is used for optimizing the website to improve the search engine ranking. https://goo.gl/PiyZS2

  4. SEO Overview SEO Overview • Build a responsive website to get rank in Google search results. • Build the number of visit from the google Search Result. • Improve the search ranking of website with understanding of how search algorithms work. https://goo.gl/PiyZS2

  5. How Search Engine Work? How Search Engine Work? Search Engine involves many activities to provide quality search results. That are, Crawling Crawling - It is a kind of software called Crawler or Spider. It read the all the information from the webpage in the website. Indexing Indexing - This process is index your web page and its linked pages in search engine results. Re Relevancy - levancy - This algorithm calculate the relevancy of website pages in its index to the search string. Retrieving Resuls Retrieving Resuls - This step is get result your web page for relevant search query. https://goo.gl/PiyZS2

  6. SEO Tactics and Methods SEO Tactics and Methods In SEO two kind of methods is available to promote website. That are, Black Hat SEO - Black Hat SEO - In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. White Hat SEO - White Hat SEO - White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. https://goo.gl/PiyZS2

  7. SEO Types SEO Types Two Types of SEO is available to improve the online presense of your website. That are On Page Optimization - On Page Optimization - On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Off Page Optimization - Off Page Optimization - Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. https://goo.gl/PiyZS2

  8. On Page Optimization Factors On Page Optimization Factors Several important on-page factor are there, • Analyse the complete Website • Title • Meta Description and Keyword • Image alt • Sitemap updation • Robots.Txt • H1 and H2 tag • SEO friendly URL • Content of the Page https://goo.gl/PiyZS2

  9. Off Page Optimization Factors Off Page Optimization Factors Several important Off-page Strategies are there, • Socail Bookmarking • Content Marketing • Forum Posting • Blog Creation • Article Submission • Image Submission • Document Sharing • Guest Blogging • Question and Answer Sites and More https://goo.gl/PiyZS2

  10. Thank you SLA - SEO Training in Chennai No, 10 PT Rajan Salai, KK Nagar, Chennai - 78 Call at: +91 86087 00340 Visit : www.slajobs.com https://goo.gl/PiyZS2

More Related