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Our team will create a custom on-page SEO strategy built around optimizing your ecommerce shopping cart store product, category and brand pages. We work to position these pages to deliver intent-driven, motivated consumers that are ready to purchase your products.
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Boosting your BigCommerce Online Sales with SEO One of the most important marketing steps is to ensure that your online store appears in the top ten searches of any search engine. This marketing tool can provide you with great results and require merchants’ attention, effort and money. Having an online store which is Search Engine Optimized (SEO) can make your website or BigCommerce store easily understandable by search engines like Google or Bing. The easier your online store is for the search engine to read, the more improved its ranking will be which ultimately results in customers visiting your store more often. The aim is to appear in either the first or second page of the search results because according to the statistics, 90% and more people click on the website appearing on the first page of the search result. One of the best ecommerce platforms that proudly boasts about their SEO services is BigCommerce, having an average annual growth rate of 28%! BigCommerce is a host to thousands of online stores, providing each one of them with amazing services like variety of themes, 24/7 help and support through BigCommerce SEO agency, great plug-in options, customer score, and amazing sale features. BigCommerce offers a myriad of SEO services that allows its users to gain organic traffic and in bundles. In this article, I will let you in on the built-in SEO features in any BigCommerce platform that will help you increase your sales and improve your SEO strategy. BigCommerce SEO Tips and Tricks The success of SEO is mainly centered on “Keywords' ', the right usage of the keyword can make or break your sales game. With small tweaks and changes, you can make a big noticeable difference that can take your sales to the next level. In order to ace the keywords game, you need to think like your potential customers and describe your products in words used by the customers in search boxes. Now that you know what your target is, let's get on with achieving it. 1. URL Structure The URL structure that appears in the search box should be short and give out a clean and clear vibe. You can use Web Page URL format to make your site URLs short and clean in appearance. It will help remove the slug /page/ and also clear out the html part of the URL. BigCommerce platform takes this a step ahead and ensures that each online store or website has a unique URL, so that no over lapsing happens. 2. Meta Descriptions, Page Titles and Category Descriptions Meta descriptions and page titles play a very important part in bringing your online store up in the search rankings. The page title is the clickable headline of the article, blog post or product you have searched for and the meta description are the two lines that a
searcher can read in order to decide whether or not to click the link that came in the search. Both Meta descriptions and page titles are what the search engines will present to your potential customers so make sure they have the right keywords, sentence structure and crucial clickable information. Ideally the page tile should consist of 60-68 characters and the Meta description should be somewhere around 250 characters. BigCommerce SEO services guide you to curate your very own page titles and Meta descriptions to ensure that it has all the relevant information needed by the customer to click the link and also indicates if the characters are exceeding the ideal numbers. Category descriptions are the group of words used for describing the products on your category page. Again, it’s very important to ensure that the descriptive words put your products in the best light for which BigCommerce SEO agency experts are the best. 3. Have a Mobile Optimized Website Mobile optimization of your online store is absolutely pivotal if you want to bank on more than 50% of the potential clientele. Having a website that is not functional on mobile phones or tablets will make it very difficult for the customer to browse and buy from you as per their convenience which is the whole motto of online shopping. Search engines like Google penalizes the online stores which are not mobile friendly by ranking them way down. BigCommerce platform allows you to create a fully mobile optimized online portal so that you never miss a potential client. 4. Products Breakdown Another great tool for bringing up your rankings in search engines is product breakdown or product filtering. When you have sorted your online store in categories it makes it pretty easy for the customers to navigate through the site and find what they need without much hassle. Its convenience is also appreciated by Google thus ranking your website better. BigCommerce helps its users by making a separate URL for every category added so that its clickable and easy to reach. Conclusion The key to a successful online store is its reach to potential clients. BigCommerce assists its users and makes sure that they are visible out there to millions of customers.