BigCommerce development

1. Choosing a Shipping Strategy for Your Online Store Planning, creating and starting an online store takes so much effort, sweat and blood of various people. Everything is done to perfection in order to give the customers the best possible experience. The platform is chosen with care, the products are posted in the best possible light, coupon codes are generated to assist the customers and SEO strategies are made to make sure that the website is visible to you. When all this works out perfectly and the customer does eventually make the purchase, the product is handed over to a completely unknown company that’s responsible for sending your product to the client. BigCommerce developmentexperts can’t emphasize enough on working on a comprehensive shipping strategy for your online store so that the entire process goes smoothly and the customers get a wholesome experience. What is Ecommerce Shipping? Ecommerce shipping should be reliable, affordable and quick, compromising on any of these things can generate a negative impact on your store for which you have left no stone unturned. It includes everything that transpires after the product is purchased online from the retailer till it gets delivered on the door of the customer. But that’s just the surface level description of the ecommerce shipping, it has a lot more to it than that. When the order is received in the system, the first step is to ensure that the product is in stock. The next step is to verify the shipping address and then the items are picked, packed and dispatched from the fulfilment centre. After the products get delivered, the customer gets to physically witness your products. So, if the packaging has been done thoughtfully or if the products have been delivered in a timely manner it all adds up to the goodwill. Ecommerce SEO expert and development team tells us that 60% of the customers choose a rival brand due to better shipping options, 74% loves free-shipping for their products, 38% never come back to a site with which they have a bad shipping experience and 45% of the customers abandon their carts after seeing a complex or expensive shipping details. This data clearly tells the significance of shipping so let’s see some of the Ecommerce shipping strategies for the win. Shipping Strategies 101 Just like every online store is diverse, with different motives, aspirations and expectations, the ecommerce shipping strategy for each store should also be different. There is no one-size-fits-all, the business owners have to play with options and see what fits well in their budget and business module. Let’s explore some of the main shipping strategies. 1.Shipping Methods and Rates

2. The first shipping strategy that any online business has to work on is the shipping methods and rates. Shipping companies will give you various options, so choose wisely. The best shipping option is free-shipping, which is a huge attraction for the customers but it has to be paid, either by the company or by the customer. The next option is a flat- rate shipping which means that you will charge a flat-rate for shipping even if the products ordered don’t cover the shipping costs. Another viable option is real-time shipping rates, which are calculated when the shipping details are filled in by the customer. This gives the customer the satisfaction of not being over charged hence trust building. 2.Packaging of the Products Gone are the days when customers were just thankful that they actually received something that they paid for in advance. Fast-forward to 2021, the trust in online shopping is well-established and now customers are critically scrutinizing everything every company is offering. Choose a packaging that is not only viable, protects the product inside and easy to manage but also excite the client enough to Instagram it. Eco-friendly packaging is also a great plus point in today’s day and age, so if it's affordable do opt for it. Ensure that your packaging is light, simple yet beautiful and practical. 3.Choose a Shipping Company There are a ton of options available when it comes to choose a viable shipping company. Companies like USPS are one of the oldest shipping companies long before the online businesses even came into the world. Next comes FedEx, which is again renowned, trustworthy, DHL is another great option especially if your company offers international shipping. UPS, is also a great company that also caters to small businesses and offers them much more competent rates just like FedEx. 4.Provide with Tracking numbers There should be a gap of communication between the buyer and seller till the products aren’t received by the client. To make sure of that, always share tracking numbers of the orders with the clients so that they know their money isn’t lost. Summary I think we all should know by now that the shipping strategy of a company can make and break the image of it. So never, ever compromise on it and always choose the best shipping options so that your customers are happy and satisfied.