Digital Marketing Classes in Pune- SIM

1. Digital Marketing • Digital Marketing also called as online marketing it is marketing of product and services using digital technologies. • Search Engine Optimization (SEO) • SEO is the process of taking steps to help a website or piece of content rank higher on Google.

2. What Are Search Engines • Google, Yahoo, Bing, Baido, Yandex • Steps of how search engine works 1. Crawling – Searching and scaning your website or web page 2. Indexing – Storing your website or web page to search engine data base center 3. Ranking – It is based in the quality of the website and it is shown on the webpage

3. What is white hat SEO • White hat seo refers to any practice that improve your search ranking on search engine result page while maintaining the integrate of your website and staying with in the search engine terms and survices. •What is black hat SEO • It refers to the set of practice that are use to increase a site or page rank on search engine through means that violate the search engine terms of services.

4. Some black hat SEO techniques • Cloaking – It is a method of users content or information that is different from what is presented to search engine crawlers to improve a website search engine ranking. • Content Hiding – Adding invisible content is also a prohibited practice some website that engaged in black hat SEO do this by ranking text some color as page background. • Keyword Stuffing – It refers to the practice of filing your content with irrelevant keyword in an attempt to manipulate where the page ranks on search result pages.

5. • Doorway Pages / Sneaky URL Redirect –Doorway pages are paper of sites that redirect visitors to a different page without their knowledge. • Duplicate Content / Copied Content – It means copy pasting the same exact content or block of content that are very much similar area and different domain

6. What is website • A website is a simply collection of webpage of codes that discuss the layout format and content for a page. • How To Resister a Site • We can resister from below website. • Go. Daddy • Big Rock • Hosting Raja • Host Gater • Name Chip • Hosting of a site • When a hosting producer allocate spaces on web server for website to store its file they are hosting website web hosting makes the files that compress a website available for verify online. • SSL – SECURE SOCKET LAYER • SSL layer protect from spamming and hacking of website.

7. What is URL, Subdomain and Domain • URL – UNIFORM RESOURCE LOCATR • e.g. – https://www.learnatsim.com • What is keywords • A keyword is a term used to describe a word or group of words on internet users uses to platform perform a search in a search engine or search bar. • Types of keywords • Generic keywords – It is used for brand name or general keyword it helps to balance your generic and branded keywords to compair and to capture a wide rate of customers to increase conversion opportunities. • E.g. – Car, Refrigerator and Bottle

8. • Short tail keywords – This keywords are those phase with only one or two words their length makes them less specific them searches with more words. • E.g. - Maruti car, HP Laptop. • Long Tail Keywords – Long tail keywords are longer and specific keyword phrases consisting of more than three words and are much easier to rank due to low competition. • e.g. Maruti car showroom in Pune. • Seasonal Keywords – It is keyword that generate most of their search traffic during a specific time of the year. • E.g. – Rainy season, summer season, winter clothing.

9. Introduction keyword planner tool • It helps you to research keywords for your search campaigns you can use this tool to discover new keywords related your business and see estimate of the searches they receive and the cost of target them. • Keyword Research And Analysis • Keyword research is a core SEO task that involve identifying popular word and phrases people enter into search engine making in attempt to figure out what to rank for. • Keyword analysis is the process of analyzing the keyword or such phrases that bring visitors to your website through organize and paid result

10. Keyword Density • Keyword density refers to the no. of times a keyword appears on given web page or within a place of content a ratio or percentage of the overall word count keyword density should be 2% to 3%. • Google Sandbox Effect • It is basic observation period done by Google in which it checks weather the website has technical issue or black hat SEO technique and the time period will be taken us 2-3 weeks its done when the website is live. • What is SERP • SERP – SEARCH ENGINE RESULT PAGES • Search engine result page serve to users when they search for something online using search engine such as a Google.

11. On Page Optimization • Definition – On page optimization is the process of optimizing parts of your webpages so they rank higher on search engine and it is an process of tweaking pages content, tags and internal links to improve search results. • HTML [Hypertext Markup language] • HTML is a coding language / programming language. • HTML is the code that is used to structure a web page sites content. • Opening bracket - < ab > • Closing bracket - < ab > • Closed - < / >

12. • HTML  • <html> • <head> • <title> digital marketing courses in Pune < /title > • <description> we are providing best courses in pune • School of internet marketing < /description> • </head> • <body> • </body> • <footer> • </footer> • </html>

13. Meta Tag Optimization • Meta tags are snippets of text that describe a pages content the meta tag don’t appear on the page itself but only in the pages source code. • Meta tags are essentially little title content description that help search engine what the web page is about. • Title Tag • A title tag is a HTML aliment that specifies the title of webpage they are displayed on SERP as a clickable headline for a given result there is an character limit for title tag 50-70 character including spaces • Description Tag • Description tag in HTML is the 160-170 character snippets including spaces used to summaries a web page content search engine uses this snippets in search result to late visitors know what a page is about before they click on it. •

14. Keyword Proximity • Keyword proximity refers to the distance between the search term individual keywords. • E.g. Primary keywords – school of internet marketing • secondary keywords – digital marketing course in Pune • Keyword proximity should be 8-10 words. • What is keyword Mapping • Keyword Mapping is the process of assigning relevant keyword to different pages on a website base on through keyword allotting a no. of keyword to a particular page is known as keyword mapping. • Image Optimization • Image optimization is about reducing the file of your content images as much as possible without sacrificing quality so that your page load times remain low • Pingdam Tool • Website loading time should be 2 to 3 seconds this tool show you the speed of your website.

15. • Optimzilla Tool • Is an image compressor which reducing the size of image without sacrificing the image quality. Alt Tag Alt tag also called as Alternative text, alternative attributes, alternative description. Alt tag provide better image context description to search engine crowler helping them to indexing an image properly.

16. Creating/Uploading Robots.txt files • Robot.txt file is a file in which use instruct web robot typically search engine robot how to crawl or index a webpage of their website it is mainly used for term and condition page and privacy policy page. Format in Note pad++ • All Bots  * • All Page  / • User – agent :Google – bot • Disallow :/(URL) privacy - policy

17. • User – agent : * • Disallow : /terms – condition • Disallow : /privacy – policy • user – agent : yahoo – slurps • Disallow : / • User – agent :google.bot • Disallow : /assets / image/digitalfile/simlogo • Bots Names • Google – Google bot • Bing - Bing bot • Baidu - Baido bot • Yandex - Yandex bot • Yahoo - Yahoo slurps

18. • What is PA/DA - • PA stands for Page Authority. DA stands for Domain Authority • 404 ERROR - • 404 error means no page found error, URL corrupt, URL delete, URL wrong. • 301/302 Redirection - • A redirection is a way to send both user and search engine to a different URL from way to another way . • Canonical Links - • A canonical links is a HTML aliment that helps webmasters to prevent duplicate issue in search engine optimization. • Anchor Text - • It is a clickable text in a hyperlink it is exact match if it include a keyword that mirror the page that is being linked the text.

19. • OFF PAGE OPTIMIZATION • Types Of Link • 1) Inbound links / outbound links • 2)Internal links / External links • 3) No follow links / Do follow links • 4) Reciprocal links • Search engines submission – submitting your website to search engines like Google, Bing and yahoo can help to improve your websites visibility in search result. • Directory Submission – Submitting your website to online directories can help to build backlinks and improve your websites visibility. • Social bookmarking submission – sharing your websites content on social bookmarking sites like Raddit, Digg and stumble upon can help to increase your websites visibility and and attract more traffic.

20. • Article submission – writing and submission articles to article directories can help to build backlinks and improve your websites visibility. • Forum link building submission – Participating in online forums to your websites niche can help to build backlinks and increase your website visibility. • Image submission - Image submission is an off-page activity which simply means to leave the image related to your content on the website and attract the audience towards it.