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Chinese economy, as we are all aware of, is highly export-centric. The manufacturing hub that China has become has made it heavily reliant on operations related to getting the manufactured goods delivered to the clients or customers.
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Chinese economy, as we are all aware of, is highly export-centric. The manufacturing hub that
China has become has made it heavily reliant on operations related to getting the manufactured
goods delivered to the clients or customers. This has led to the goods distribution industry to
receive a boost. In this blog, you will gain insights on the role of wholesale distributors in Chinese
Being a manufacturing economy, China had to find a way to get the finished goods delivered to
store shelves. This is where wholesale distributors come in – they acquire finished goods from
the manufacturer, and take these goods to retail stores or directly to the consumers.
Some wholesalers with highly functional setup and elaborate operations have warehouses where
they store goods due for shipping at future dates. A good example is the growing ecommerce in
China, for which wholesalers are required to maintain stock for online shoppers. Maintaining
stock for ecommerce demands have now become a central role for wholesalers in the Chinese
economy. Even where retailers are concerned, wholesalers maintain stock until purchased by
It would seem a little out of place to think that wholesalers have a role in marketing as well,
however, sometimes when there is a launch of a new brand, marketing skills are required to
convince retailers to make room in their stores for an unfamiliar brand. China is a nation with
many indigenous brands and products, thus it becomes imperative that wholesalers play their
part in market propagation for the brand.
As discussed earlier, wholesalers need to get the goods delivered to the end party, making it
important for them to have a sound logistics system in place. The Chinese economy benefits by
having timely shipping and delivery.