Appayan Rice: A Legacy of Premium Husking Rice in India

1. APPAYAN RICE: A LEGACY OF PREMIUM HUSKING RICE IN INDIA

2. INTRODUCTION Appayan Rice is a premium husking rice brand in India. The Brand name Appayan has an emotional quotient. It was shaped and founded by the founder and his better half. The word Appayan is a Bengali word which means to welcome someone. The brand name signifies our commitment and passion towards consumer satisfaction and delivering best husking rice in West Bengal to the consumers.

3. COMPANY’S HISTORY In the year 1973 Shri Nirmal Majumder started the business and opened his second rice mill in the name of his beloved wife, Poly Majumder. Shri Nirmal Majumder had dreamed of opening a rice mill since his childhood. During his childhood he faced lots of challenges and could understand in his tender age the value of Premium husking rice in this part of the country. He was determined and finally made his dreams come true through founding the Appayan husking rice brand. Today the business has expanded and flourished under the guidance of his able son Shri Subhajit Majumder. The Rice Mill has been transformed from manual to a semi-automatic plant. Hundreds of workers battle the elements on the fields to produce the grain. With the installation and use of latest technology like Hi-tech Grading, Destoner and High-level Sorting machines, the best quality husking rice is delivered to you.

4. WHAT IS HUSKING RICE? Husk rice also known as non-polished rice from which only the husk has been removed. The rice hull which is considered as an essential protective layer for rice grains during their growth and is part of the rice seed is maintained throughout processing the rice. It is dried under the sun and as a result husking rice preserves the nutritional value naturally present in rice. The property of husk is that it protects the grain during the growing season from pests. The husk is formed from hard materials including opaline silica and lignin. The husk is hard to eat or swallow (unless finely ground) and mostly indigestible to humans as it is also known to contain high fiber. Hence the husk portion is removed and then the grain is consumed.

5. BENEFITS OF HUSKING RICE: • The most important and unique quality which makes Appayan husking rice better than other rice products is that it is an unpolished rice produced by removing only the outer layer- the hull or husk of the rice kernel. This procedure helps Appayan husking premium rice to keep its nutritional value high. Appayan husking premium rice provides an exceptional taste and texture. It is chewier than white rice and has a delightful flavour. Appayan top husking rice products is thus a superfood low in calories, fat and contains no gluten. Hence, all diet conscious people prefer this rice over white rice as it is best for weight management. Discover the health benefits of Appayan Rice - a premium husked, unpolished rice. • Husking rice is enriched with high Dietary fibers. • It contains minerals like zinc, magnesium, iron, calcium, phosphorus, and selenium. • It is rich in vitamins like Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Vitamin E and Vitamin K, and Antioxidants like flavonoids. • Husking Rice is enriched with natural Proteins. • It contains the essential Fatty Acids beneficial to health.

6. PRODUCTS OF APPAYAN HUSKING MINIKET RICE HUSKING DUDHESWAR RICE HUSKING BASKATHI RICE

7. CONTACT INFORMATION Mobile Number: +91 9830022887 / 9748118019 info@biogreenprojects.com Email Address: www.biogreenprojects.com/ Social Media: Address: BL - 27, Saltlake City, Sector- II , Kolkata - 700091