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App Design – How We Build Better Applications With Behavioral Psychology & Design Principles

"Great app design is not just about looks u2013 itu2019s about understanding how users think and feel.

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App Design – How We Build Better Applications With Behavioral Psychology & Design Principles

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  1. APP DESIGN – HOW WE BUILD BETTER APPLICATIONS WITH BEHAVIORAL PSYCHOLOGY & DESIGN PRINCIPLES www.imensosoftware.com

  2. The Role of Behavioral Psychology in App Design People interact with apps based on cognitive biases and habits. Psychological principles help improve user engagement, retention, and satisfaction. Understanding emotions and decision-making can make applications more intuitive.

  3. Key Behavioral Psychology Principles for App Design 1. Hick’s Law – The more choices a user has, the longer it takes to make a decision. Keep UI simple. Fitts’s Law – Larger and closer buttons are easier to interact with. Optimize touch targets. Zeigarnik Effect – Users remember incomplete tasks, so progress indicators boost engagement. Dopamine Triggers – Rewards and gamification elements create a sense of accomplishment. 2. 3. 4.

  4. Applying Design Principles for Better Apps Minimalism: Reduce clutter to improve focus and usability. Consistency: Uniform colors, fonts, and layouts enhance recognition. Microinteractions: Small animations or feedback keep users engaged. Personalization: Adapting content to user behavior increases relevance and retention.

  5. THANK YOU www.imensosoftware.com

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