Improve Customer Experience with Ecommerce Portal Development

1. ImproveCustomer Experience with Ecommerce Portal Development Every time someone talks about customer experience, the first and foremost suggestion that businesses receive is – deliver what customers want. But each customer may have unique requirements. A few may ask for convenience in shopping while others may prefer quality products. There are different ways to enhance your customers’ shopping experience. And yet, the most effective way is to offer self-service. You can achieve that with eCommerce portal development. sales@crmjetty.com

2. This article covers everything about it – definition, features, benefits,tips,andmore.So,digin! 1. What is an EcommercePortal An ecommerce portal, also known as B2B/B2C self-service portal, is an online platform that facilitates buying and selling of products/services with online transactions. It allows businesses to interact with customers and suppliers effectively. eCommerce portal development allows businesses to have one interface shared across the entire businesscommunity. ThebestexamplesofeCommerceportalswouldbeAmazon, Flipkart,andothermarketplacesthatprovidecustomers sales@crmjetty.com

3. with a separate space to manage their orders, details, transactions, andmore. Talking about its working, it’s more like an eCommerce website where customers can shop and pay. Businesses can display products, manage orders, customers, suppliers from thebackend. Overall, it streamlines thebuying process. 2. Benefits of Ecommerce PortalDevelopment It helps marketers turn leads into sales. To prove it right, here’s the result of the March 2020 survey. 10 and11 percent ofdistributorsandmanufacturersgenerated80-100percent oftheirrevenuethrougheCommerceportals. Similarly, here are the other benefits of an eCommerce portaldevelopment. a. Streamlining Business Operations with CustomerData The beauty of a sophisticated eCommerce portal is the customer data it generates. Analytics from an eCommerce portalcanhelprevealyourvaluablechannelsandcustomers’ persona,theproductsandservicestheyaredrawnto. Data can also help understand patterns around customer experience and engagement levels. For example, you can identify whether customers are abandoning the productsat sales@crmjetty.com

4. checkout or are facing issues with the fulfillment due to wronginformationontheportal. Moreover, you can offer tailored experiences to your customers based on their needs. You can display products they would be interested in, offer discounts and deals on products they are likely to buy. The collected data will help youimprovetheeffectivenessofyourbusiness. b.EmpoweringCustomerswithSelf-ServicetoReduceWorkload Another majoradvantageofeCommerceportaldevelopment and the must-have in customer service strategy – self-service. Customers prefer self-service, and when you provide them with the exact tools, the results are outstanding. Self-service helps customers find solutions and other relevant information themselves without waiting for the support team. It also reduces the service cost and time required by your support team to answer basic customer questions. Instead of managing a huge team, automated tools and features like FAQs, knowledge base, chatbots, and communitiescanbeyourcustomers’guide. Self-service will further improve productivity as thesupport teamcanfocusontrivialpeer-to-peercommunication. sales@crmjetty.com

5. Increasing Customer Satisfaction andExperience CX is becoming the key brand differentiator as customers want businesses to deliver smart, engaging, knowledgeable content. For example, up-to-date inventory and stock levels with detailed product descriptions. This information helps buyers decide whether they want to buy products and updateswhichitemsareinstockandinwhatquantities. Furthermore, digital solutions improve user experience by offering personalization and productrecommendations. Reducing Operational Costs withAutomation Integration of eCommerce portal and ERP enables you to have all the sales information in one place. Buyers can view their order status, purchase history and even track orders. You can plan your purchase and production accordingly, reducingwastageandoperationalandinventorycosts. Notifications, alerts, reminders also help in management, thereby saving you from mishaps. Self-service further cuts downonthecustomersupportteamcosts. Guaranteeing Confidentiality withUser Roles and Permissions What if every Amazon employee had access to their full CRMdata?Wecan’tevenimaginethisdisaster! sales@crmjetty.com

6. Thankfully it has not happened due to the portal and the features it offers. Undergoing eCommerce portal development means locking your CRM with role-based access. It limits the users’ access and allows them to access only the authorizedinformation. Just like the growing customer expectations, the benefits of an eCommerce portal are significant. The right platformwill help you with better service, sales, and operational efficiency. Want to grow more sales? We can help you with a custom portaldevelopment Request Ecommerce PortalDevelopment 3. Salient Features of Ecommerce PortalDevelopment In an eCommerce business, effective management and the shopping experience are of paramount importance. Hence herearethefeaturesyoumustinclude: i.Personalization Personalization means offering choices in terms of UI and UX.ByUI,itmeansusersshouldhavethesamelookandfeel onallthe platforms. Forbetterinteraction,theyshouldhave the option to customize the design like change color, font, layout,etc. sales@crmjetty.com

7. In terms of UX, it should provide the business logic that your users follow. For example, if they have a query, they should be able to serve themselves with search and ticket generation features. User experience sounds complex, butit all comes down to the convenience you offer to your customers. So think about that and create workflows. You can also add advanced search filters and personalized news feeds for customerengagement. Bulk, Repeat, and OrderScheduling Sometimes,yourcustomersmightwanttomakebulkorders or repeat similar orders weekly/monthly. This will clarify which product they need and will help them eliminate any confusionmid-way. So, bring in automation to facilitate order processing with features like bulk ordering, volume-based pricing, quick reorder, order scheduling, order export before submission, and multiple requisitionlists. Enhanced SearchCapabilities For extensive product catalogs, advanced search capability is a must-have. B2B and B2C eCommerce should provide their customers with the ability to search products from a wide range of products. You have to go beyond SKUsearch sales@crmjetty.com

8. capabilities and allow customers to search products based onname,category,type,price,etc. Including voice searchin your eCommerce portal developmentwouldbeanaddedadvantage. Self-Service Customers prefer gathering information on their own – whether checking the order status or product installation guide. Hence, self-service capabilities are essential. It also reduces your team’s efforts. They don’t have to be present 24*7 for customers, which is a huge advantage, especially duringthefestiveseasonwhenorderskeeprushingin. Self-service lets you focus on orders and delivery, shifting youfromthecustomerqueries. PaymentFlexibility Your eCommerce portal should provide multiple payment options. This is because every customer won’t have a PayPal account or a credit card. So, for their convenience, it’s essential that you provide multiple payment options such as debit card, credit card, virtual payments, net banking, buy now, pay later,etc. sales@crmjetty.com

9. Tip: While adding payment methods, take a survey to know which payment methods are more popular in a specific region. Multipleoptionswill givecustomersachoicetopayinaway that’s convenient to them. This will further help build trust andstrengthenrelationshipswithcustomers. Split Shipments and DeliveryManagement ShippinganddeliveryareaUSPforeCommercebusinesses. Offer flexible shipping and delivery options that customers want. Like the flexibility to choose delivery date and time, shipping rates, etc. Also, offer split shipments – an ability to split one order for different addresses. For example, if you order four suitcases in one order, you can add a different shipping address for two suitcases and another address for another2. Analytics A smart dashboard with reporting and analytics offers a long-term benefit. It will help you understand how your customers behave and what they need. You can make the most of sales reports, performance reports, sales team performance, etc. With the reports, you will know how to improve sales, interaction with buyers, and theteam’s sales@crmjetty.com

10. performance. They will also help you make sound business decisions. You can also get insights about your business operations throughfeedback,questionnaires,heatmaps,andmore. These are a few of the standard features that your eCommerce portal should have. Other features that you should includeare: Need help with thefeatures? Talk to ourteam 4.TipstoPickthe DevelopmentCompany Right Ecommerce Portal sales@crmjetty.com

11. With numerous eCommerce businesses offering similar productsandservices,customerexperiencehasbecomethe battleground for online stores. It’s the primary reason businesses are investing in eCommerce portal development. Butbefore youstartcomparingthesolutionsavailableinthe market,you needtocheckoutsomefactorsthataffectyour choice. They will also guide you in selecting the right eCommerceportaltoenhanceyourcustomers’experience. sales@crmjetty.com

12. a. Decide yourParameters It means the factors and features like business type, scalability, pricing and payment, security, integrations, SEO friendliness, customer service,etc. Definetheworkflowsthatyouwanttostreamline.Startwith your requirements based on your business type – B2B, B2C, C2C, etc. Next, list down the features and functionalities that you need. As you grow, your requirements may change, and you can’t keep switching between platforms. Hence,see if the solution has additional functionalities. Your budget plays a major role. Plan it accordingly and choose an affordableoption. Security, integrations, SEO friendliness again come under the feature list. If you have some specific features and integrations, write them down and share them with the development team. To meet customer demands, customer service is important. And also, what services and features you will offer. For example, knowledge base, community support, self-service, chatbot,etc. Once you have your plan ready, start looking for the companies. sales@crmjetty.com

13. Shortlist theCompanies Of course, you can’t shortlist all the portal development companies in your region. So, check their reviews, feature list, client testimonials, portfolio, etc. Read their case studies to know how they have helped their client with specific requirements. Also, request the quotations andthen shortlistthecompaniesbasedonallthesefactors. Have F2Fmeetings Arrange meetings with the shortlisted eCommerce portal development company and share your requirements, including ideas, budget, deadlines, and everything else. Take their inputs, know about their team and how they plan to help you with a custom solution. When everything sounds perfect,goaheadwiththedevelopmentbutdon’tstopthere. Be a part of the developmentprocess Participate in Agile meetings and know how the development process is going on. Test features andmodules and give your inputs in the design and development. After all, it’s your solution. Your customers and team are going to use it on a daily business. The eCommerce portal you develop will define your business success in some way or theother. sales@crmjetty.com

14. So, choosewisely! 5. How CRMJetty Can Help You with Ecommerce Portal Development CRMJetty can help you with a custom eCommerce portal development that has the best-in-class features to boost customer experience. With that, you also get an advantage of affordable pricing, tech support, portal training, andmost importantly, being a part of the development process. We follow the Agile methodology which means you know about every stage ofdevelopment. We have been developing custom portal solutions for different industries – healthcare, retail, IT, travel, legal, etc. for more than a decade. So, we can be your safe, affordable, and bestchoice! Have your Ecommerce Portal Developed byus! Contactus Source: https:/ www.crmjetty.com/blog/improve-customer-expe rience-ecommerce-portal-development/ sales@crmjetty.com

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