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Google Ads and Pay-Per-Click (PPC) advertising are key components of digital marketing that enable businesses to drive targeted traffic to their websites by paying for ad placements. PPC is a model where advertisers are charged only when a user clicks on their ad, making it a cost-effective way to attract potential customers. Google Ads is one of the most popular platforms for PPC campaigns, offering a wide range of options to target users based on keywords, demographics, locations, and more.<br>
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