Devie Rollison: Pioneering Success in Real Estate through Empathy and Leadership

1. WWW.CIOWOMENMAGAZINE.COM | NOVEMBER 2024 Buckingham Palace: The Evolution Of Royalty Pg. 34 Friday Marketing Strategies for Unlocking the Power of Black Maximum Success Pg.28 Beyond the Billionaire Laurene Powell Job : Pg. 10 WOMEN Influential Leaders In Real Estate Most Licensed Realtor Realty ONE Group Gold Standard Pioneering?Success? Pioneering?Success? EMPATHY AND LEADERSHIP Influential in Real Estate through

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4. “You have to believe in yourself when no one else does.” – Serena Williams A Force in Real Estate! Devie Rollison, a seasoned real estate professional and a trusted advisor at Realty ONE Group Gold Standard, is driven by a passion for helping clients achieve their real estate goals. With a decade of experience in the industry, Devie has honed her skills in various aspects of real estate, including buyer representation, seller representation, and new home sales. Inspired by the everyday heroes who juggle multiple responsibilities and overcome challenges, Devie embodies a strong work ethic and a commitment to excellence. She has successfully navigated the changing landscape of real estate, adapting to new technologies and market trends. Her ability to build strong relationships with clients and her dedication to providing exceptional service have earned her recognition as a top agent in the industry. Realty ONE Group Gold Standard, where Devie is a valued member, shares her commitment to integrity, transparency, and client satisfaction. The agency is dedicated to empowering its agents and clients, providing them with the tools and support they need to succeed. By prioritising continuous learning and adapting to market trends, Realty ONE Group Gold Standard is setting a new standard in the real estate industry. Devie's alignment with the values of Realty ONE Group Gold Standard makes her a valuable asset to the team. Her dedication to her clients, coupled with her expertise and passion, ensures that they receive the highest level of service. As she continues to inspire and empower others, Devie is poised to make a lasting impact on the real estate industry. Utkarsh D.

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6. CONTENTS COVER STORY 18 Devie Rollison

7. CONTENTS First Lady Women 10 Laurene Powell Jobs: Beyond the Billionaire Article 28 Unlocking the Power of Black Friday Marketing Strategies for Maximum Success Monument 34 Buckingham Palace: The Evolution Of Royalty

10. Laurene 10

11. Laurene Powell Jobs Beyond the Billionaire A powerhouse and influential person in the technology industry, Laurene Powell Jobs is one of the richest women in the world with a staggering fortune of $15.1 billion. While the world may know her as the wife of Steve Jobs, she has carved her own path and has emerged as the leading American businesswoman and executive. In this article, we will learn about her path to success and her contributions to society. CIO Women Magazine | 11

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13. that's a life well-lived. - Laurene Powell Jobs” ” “To do what you wanna do, to leave a mark - in a way that you think is important and lasting - Early Life of Laurene Powell Jobs November 6, 1963, Laurene Powell Jobs was born on Jersey. Her father, who was a pilot, passed away in a plane collision when she was three years old. Her mother later remarried. She attended the University of Pennsylvania School of Arts and Sciences, where she earned her B.A. degree in Political Science. She also got a B.S. degree in Economics from the Wharton School of the University of Pennsylvania in 1985. in West Milford, New In her youth, Laurene learned the value of earning money through hard work. She took on various jobs to earn her own income, including delivering newspapers, shoveling driveways on snowy days, babysitting, lifeguarding, and teaching swimming. As a teenager, she worked as a busgirl and later as a waitress. When it came time for college, she utilized multiple sources of income, including loans, scholarships, and work-study opportunities, and continued waitressing to fund her education. This early experience instilled in her the importance of self-reliance and hard work. After graduating in 1985, Laurene worked in the finance industry for a few years. She started her career at Merrill Lynch Asset Management and then moved on to work as a fixed-income trading strategist at Goldman Sachs for three years. In 1991, she completed her M.B.A. from Stanford Graduate School of Business. Laurene met Steve Jobs in October 1989 at a lecture he gave at Stanford Business School. They later had dinner together that night, and two years later, they got married in Yosemite National Park. After Steve Jobs died in 2011, she received a substantial inheritance, mainly consisting of Apple and Walt Disney Company shares. This inheritance made Laurene Powell Jobs one of the wealthiest women in the United States and the world. Specifically, she received 5.5 million shares of Apple stock and a 7.3 percent stake in the Walt Disney Company, which initially made her the third richest woman in the United States and the fifth richest woman in the world. CIO Women Magazine | 13

14. Career & Business Ventures Apart from being the face and brains of a company advocating for social justice, Laurene is a well-known name in the tech industry. She owns and runs several ventures and owns a luxury home in San Francisco. In the 1990s, Laurene co-founded Terravera, a company that specialized in natural foods, particularly organic grains and oilseeds. In 1997, she co-founded College Track with Carlos Watson. College Track is still in operation, helping students from low-income backgrounds with tutoring and mentorship as they prepare for college. Here are some of her other successful ventures. Emerson Collective Laurene Powell Jobs founded Emerson Collective in 2004. The organization focuses on education, immigration reform, the environment, media and journalism, and health. It is structured as a limited liability company (LLC) and utilizes philanthropy, impact investing, advocacy, and community engagement as tools to spur change in the United States and abroad. In 2021, Emerson Collective announced that it would invest $3.5 billion into climate-focused initiatives over ten years, demonstrating a commitment to environmental causes. XQ: The Super School Project In addition to her work with Emerson Collective and College Track, Laurene initiated a $50 million project called 'XQ: The Super School Project.' This project aims to establish innovative high schools with a fresh approach to education. Currently, she serves as the chairwoman of the board of directors for XQ, overseeing its activities and initiatives. 14

15. Political Contributions During the 2016 election cycle, Laurene Powell Jobs was one of the top 100 donors to federal campaigns. She contributed $2,305,072 towards federal-level campaigns. In California, she also contributed $808,200 to statewide candidates and California ballot measures. Her largest contribution in California was $500,000 to support Prop 62, which aimed to repeal the death penalty and establish life without parole as the maximum punishment for murder. Laurene also contributed $250,000 to Maricopa Strong, a committee in Arizona that opposed the re-election of Maricopa County Sheriff Joe Arpaio. In 2012, she gave $30,800 to the Democratic Senatorial Campaign Committee. In 2014, she contributed $500,000 to the Senate Majority PAC. She also gave $32,400 to the Democratic Congressional Campaign Committee and $25,000 to the pro-Hillary Clinton Super PAC, Ready PAC. The Legacy Of Laurene Powell Jobs Laurene Powell Jobs has made a significant impact on education, the environment, and social justice. Apart from being a philanthropist, she is a compassionate and bold woman who thinks for the youth and inspires them to be better and brighter. Her remarkable journey teaches us to contribute to the society and make a difference. CIO Women Magazine | 15

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19. Pioneering Success in Real Estate through Empathy and Leadership Licensed Realtor A successful leader needs to be resilient, empathetic, and condent. They must be able to adapt when things change and make tough decisions while staying true to their values. Compassion is important because it builds trust and helps create strong relationships, especially with clients. Devie Rollison, a Licensed Realtor, applies these qualities to her leadership at Realty ONE Group Gold Standard and promises to offer her clients the highest level of integrity. She helps her clients achieve their dreams through caring, skills, and commitment to exceptional service. She is also a Certied Negotiation Expert, Listing Agent, and Real Estate Marketer and has been featured in Who's Who in Residential Real Estate, Top Agent Magazine and Pittsburgh Real Producers. CIO Women Magazine | 19

20. I am inspired by everyday women who juggle multiple roles and still make things happen,”she says.“It’s the moms, small business owners,and community leaders who wake up every day and choose to get things done, even when it’s not easy.” 20

21. Cover?Story Cover?Story Making an Impact in the Competitive Market Inspired by Everyday Heroes Devie has over a decade of experience in industry and took her Real Estate classes from LaDolce Academy of Real Estate. She's skilled in helping sellers, buyer representation, listings, new home sales, and single-family homes. She enjoys working with buyers, sellers, and investors. When Devie rst started her Real Estate career, breaking into the competitive Pittsburgh market was tough. Her primary goal was to build trust and show clients that she stands by her promises. To overcome this, Devie focused on communicating clearly and consistently, offering top-notch service, and delivering value every time. She earned clients' trust by providing personalized attention and making sure she did exactly what she said she would, which helped her build strong, lasting relationships and gain a great reputation. Entering the real estate industry and successfully navigating the market, proved to be an eye-opening and welcoming challenge for Devie. Getting started in real estate meant putting in intense hard work to build trust and her reputation. During the pandemic, she had to pivot quickly to adapt to the changes, like virtual tours, Zoom listing appointments, FaceTime walkthroughs with buyers and sellers and remote transactions. These challenges pushed her to grow and become stronger as a leader. Many individuals have played a crucial role in shaping her into the leader she is today. Their strength, resilience, and ability to handle whatever life throws at them motivates Devie to push forward and stay focused. They’re a reminder that with determination and a positive mindset, one can achieve anything. Transforming the Real Estate Industry Devie has been a part of Realty ONE Group Gold Standard since 2019. The agency's primary objective is to deliver the highest quality real estate services, consistently upholding the values of honesty, transparency, and care. Its mission is to empower its agents and clients, making sure everyone has the tools, knowledge and support to succeed. It envisions a world where anyone who dreams of owning a home can make it happen. It is always striving to take the real estate experience to the next level, focusing on modern marketing and solid negotiation, while building relationships that last a lifetime. Realty ONE Group Gold Standard’s success comes down to always putting its clients and agents first. The agency prioritizes the development of its agents by offering continuous training, certifications, and access to new tools, enabling them to be prepared for any challenges that may arise in the market. Their commitment to integrity and being active in its community has helped it become a trusted name in real estate. All these values are dear to Devie’s heart, and she takes the meaning of them very seriously when providing service to her clients. CIO Women Magazine | 21

22. At the end of the day, it’s about building a community where everyone can thrive, and diversity is a big part of that. Different perspectives make us stronger, and I’m proud to see women here stepping up and leading the way,” she says. Personalized Real Estate Strategies As a Licensed Realtor, Devie covers all areas of real estate, from helping buyers and sellers to market properties to negotiating deals. She brings specific skills to each transaction, making sure her clients get the best outcome possible. She also offers one-on-one consultations for first-time buyers, and tailored marketing strategies for sellers to make sure their properties stand out. She listens to her clients’ needs and pivots when necessary to meet the continuously changing customer demands and Pittsburgh Real Estate market. For example, during the pandemic, virtual tours and remote transactions became crucial, so she quickly adapted by integrating the technology that allowed her to offer seamless virtual services. Women's Inclusivity & Empowerment Devie ensures women's inclusion and empowerment at Realty ONE Group Gold Standard by ensuring women feel supported and have every opportunity to succeed. The agency offers mentorship programs that match experienced agents with individuals seeking personal growth. These programs facilitate ongoing discussions regarding career objectives and the necessary steps to achieve them. It's important to Devie that women in the agency feel confident stepping up, whether that’s into leadership roles or new challenges. Realty ONE Group Gold Standard ensures these women have the resources, training, and encouragement they need. 22

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24. Cover?Story Cover?Story Leveraging Technology for Client Success Devie is always looking for new ways to innovate. Currently, she’s exploring AI-driven marketing and customer relationship tools, which will help her offer even better, more personalized services. Her focus is on improving every part of the real estate process to make things easier for her clients. Technology plays a significant role in her work. From virtual tours to social media marketing, she makes sure her clients benefit from the latest tools. She also uses data-driven strategies for pricing and market analysis, making the process smoother for buyers and sellers while boosting property exposure and efficiency. Balancing Life & Work as a Realtor Finding a work-life balance can be hard, but it’s essential. Devie sets clear boundaries, so she can carve out time for her family, friends and personal growth. Whether it’s through spending quality time with loved ones, hobbies like boating, putting together Lego sets, or refinishing furniture, she learned that – ‘balance is key to staying energized and focused’. Additionally, she loves giving back to her community. It inspires her to stay grounded and balanced. “ Advice for Women Entrepreneurs For aspiring women entrepreneurs, she advises: Believe in yourself and what you bring to the table. Take the time to build up your skills, but don’t be afraid to take risks and go for it. Surround yourself with people who lift you up, find mentors you can lean on, and keep pushing, even when things get tough. Always remember you don’t grow in your comfort zone. Most importantly, always lead with integrity—it’s what sets you apart.” 24

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28. Black Friday has been one of the most awaited events of every year. It marks the unofficial beginning of the holiday shopping season. Both retailers and customers prepare themselves for this annual event, which is followed by incredible discounts and a flood in sales. During these times, all businesses focus on executing an effective black Friday marketing strategy to increase the hype and gain as many customers as they can. It’s essential for all businesses regardless of being small retailers or big giants, to have a concrete marketing plan for increasing the profits and attracting more customers. In this article, we will explore various proven strategies that can be used for black Friday marketing. They will help businesses to drive traffic, boost sales, and increase visibility. Starting from initial promotion to using social media to filter out the target audience and upgrade customer experience, let’s get into effective campaigns that make your business stand out in the market. 1. Start Early with Pre-Black Friday Hype One of the most important Black Friday marketing strategies is to begin your promotions well before the actual day. Many shoppers are already researching deals in early November or even late October, eager to plan their purchases ahead of time. By teasing your Black Friday deals in advance, you can capture the attention of these early- bird shoppers and generate excitement around your brand. Create a countdown to Black Friday on your website and social media channels. You could also send out "sneak peek" emails to your subscriber list, offering a glimpse of the upcoming deals. This tactic helps build anticipation and ensures that your audience is primed to act the moment your Black Friday sales go live. BLACK FRIDAY MARKETING BLACK FRIDAY MARKETING STRATEGIES FOR MAXIMUM SUCCESS STRATEGIES FOR MAXIMUM SUCCESS 28

29. Unlocking the Power of BLACK FRIDAY MARKETING BLACK FRIDAY MARKETING STRATEGIES FOR MAXIMUM SUCCESS STRATEGIES FOR MAXIMUM SUCCESS CIO Women Magazine | 29

30. 2. Offer Exclusive Early Access to Loyal Customers 4. Use Social Media to Amplify Your Message limited your stock or time-sensitive your offers are, you can motivate shoppers to complete their purchases without delay. Use language like "limited stock available," "while supplies last," or "offer ends soon" in your promotional materials. Add countdown timers on your website and emails to reinforce the time-limited nature of your deals. Flash sales, hourly deals, and doorbusters can also help create excitement and boost urgency-driven purchases. Rewarding your loyal customers with exclusive early access to Black Friday sales can be an effective way to strengthen relationships and increase sales. This can be done by offering VIP-only discounts or giving your newsletter subscribers early access to deals before the general public. This is not only a great way to make your best customers feel valued but also encourages repeat purchases. One of the most successful Black Friday marketing strategies is to foster brand loyalty, as loyal customers tend to spend more and become advocates for your brand. Social media platforms are one of the most powerful tools for driving traffic to your Black Friday sales. As part of your Black Friday marketing strategies, develop a strong social media campaign to engage your audience, build excitement, and inform them of the latest deals and promotions. Use Instagram stories, Facebook ads, and TikTok videos to showcase your top products and exclusive offers. You can also use social media to create urgency with time-sensitive posts and limited- time offers. Encourage user- generated content by asking your customers to share their Black Friday purchases and experiences on social media, which can help build social proof and expand your reach. Don't forget about paid advertising, either. With Facebook and Instagram ads, you can target specific customer segments based on their interests, shopping behaviors, and past interactions with your brand. Invest in retargeting campaigns to remind shoppers who may have visited your site but didn't make a purchase. Social media is a key platform for increasing visibility and driving conversions on Black Friday. 6. Enhance the Customer Experience with Fast Shipping and Easy Returns A successful Black Friday campaign doesn't end at the sale. The post- purchase experience is just as important in building customer satisfaction and loyalty. Offering fast shipping and easy returns can set you apart from competitors and encourage repeat purchases. As part of your Black Friday marketing strategies, communicate clearly about your shipping times, return policies, and any extended holiday return periods. If possible, offer free shipping or discounted express shipping to sweeten the deal. Happy customers are more likely to return to your store and recommend your brand to others, especially when they have a seamless and stress-free shopping experience. 3. Optimize Your Website and Online Store for Mobile A mobile-optimized shopping experience is crucial for any Black Friday sale. In recent years, mobile shopping has surpassed desktop purchases, and a growing number of consumers now complete their Black Friday shopping from their phones. If your website isn't mobile-friendly, you risk losing out on a large chunk of sales. To make the most of Black Friday marketing strategies, ensure that your website is fast, responsive, and easy to navigate on mobile devices. Test your site's load time, streamline the checkout process, and remove any potential friction points that might lead to cart abandonment. The smoother and faster the shopping experience, the more likely consumers are to complete their purchases. 7. Leverage Email Marketing for Targeted Campaigns Email marketing continues to be a highly effective channel for Black Friday promotions. Segment your email list based on customer behaviors, preferences, and past purchases, then create personalized email campaigns tailored to each group. This allows you to deliver relevant offers that resonate with your audience, increasing the chances of conversions. Include clear and compelling CTAs (call to action) in your emails to drive 5. Create a Sense of Urgency and Scarcity One of the most effective Black Friday marketing strategies is to tap into the psychology of urgency and scarcity. Black Friday is synonymous with limited-time offers, which creates a sense of urgency that pushes consumers to act quickly. By emphasizing how 30

31. customers to your site. Use subject lines that build curiosity or urgency, such as "Your Black Friday Deal Is Waiting!" or "Hurry, Limited Time Only!" Email marketing is a cornerstone of Black Friday marketing strategies because it provides a direct line to your most engaged customers. Conclusion Black Friday provides every business with an unmatched opportunity to increase their sales and grow their customer base. But to truly stand out among all competitors in the market, it’s important to refer to outstanding black Friday marketing strategies. Early promotions and developing a sense of urgency among the customers are vital along with capitalizing from email marketing and many more can help us make the most out of this annual shopping event. By aiming at these black Friday marketing strategies, you can maximize the conversation rate of customers, increase brand awareness, and drive trafc to your business. Resulting in the best customer experience to make sure you achieve some loyal customers which will stick along even when this event passes. 8. Bundle Deals and Offerupsell Opportunities Shoppers love to feel like they're getting the best bang for their buck. By offering bundled deals or upsell opportunities, you can encourage customers to spend more while still feeling like they’re getting a great deal. For example, offer discounts on complementary products when purchased together or provide a "Buy One, Get One 50% Off" promotion on select items. These bundled offers not only increase the average order value but also help you clear out inventory faster. It's a win-win approach and one of the smart Black Friday marketing strategies for maximizing revenue during this critical shopping period. 9. Don’t Forget About Post-Black Friday Campaigns While Black Friday itself is important, don't forget about the opportunities that follow. Many consumers continue their shopping spree throughout Cyber Monday and the days leading up to Christmas. Extend your promotions to capture the attention of those who may have missed out on your Black Friday deals. You can also offer exclusive post- Black Friday deals to keep the momentum going. Thank your customers for their purchases and offer them discounts or early access to future promotions as part of your holiday campaign. CIO Women Magazine | 31

34. The Evolution Of Royalty 34

35. A sense of cozy feeling comes when I think about London and it just takes me back to the era of Sherlock Holmes, imagining myself solving crimes in the city. Okay, I am not delusional, but London is a fascinating place with a vast history dating back 2000 years. Royalness is the term that rst strikes us whenever we think about the UK. Certainly, it has some great monuments and ancient architecture but Buckingham Palace is the symbolic place that represents London and denes the term Royalty. CIO Women Magazine | 35

36. Historical Events of Buckingham Palace Have you ever heard the term Duke.? I was watching a film The Gentlemen, which involved a character owning a large part of a particular land, staying in a huge mansion, and claiming the title of Duke. I thought the Brits always come up with cool names, but then I figured out what that means. Well, The Dukes are the people who hold the highest hereditary title. Originally termed Buckingham House, The Buckingham Palace was built for the Duke of Buckingham, John Sheffield, in 1703. In 1761, King George III bought it for his wife Queen Charlotte, renaming it The Queen’s House. It was in 1820 when King George IV ordered the conversion of the house into a palace. Due to the budget expansion and the death of George III, the king’s younger brother William IV, took over the mantle and looked after the transformation. Queen Victoria later succeeded it in 1837 and made it her official residence. At the start of the 20th century, significant changes were made to the palace’s interiors along with the installation of lights and the building of the famous balcony. During crucial times like World War I and II, Buckingham Palace stood strong amidst the bombings, sustaining only minor damage. The Queen’s decision to stay in the palace during those crucial times rather than move to a safe place gained the people’s respect and trust. 36

37. Architecture Over the years, Buckingham Palace has undergone some changes in its architecture. In 1820, King George IV recruited John Nash as the architect to transform the house into a palace. Nash’s aspiring work included a neoclassical style and led to the construction of The Marble Arch, which was later moved to Hyde Park. Due to the expansion of the budget, Nash had to step down and Edward Blore was assigned as the new architect by King William IV. Blore used some cost- effective methods and helped in the completion of the Palace. He designed the East Front of the Palace, now facing The Mall, in 1847 and the central balcony. The 20th century saw some changes in the architecture by Aston Webb. CIO Women Magazine | 37

38. Inside The Buckingham Palace Are you planning to visit Buckingham Palace? Here is the overview of The Buckingham Palace: The Grand Staircase This masterpiece consists of 17 steps made out of stones from Portland. They are decorated with bronze and attractive lamps. This is the place where the Royal wedding of Prince Williams and Kate Middleton took place, and also where the changing of the guard ceremony begins. The White Drawing Room It is one of the most beautiful rooms with an amazing chandelier hanging from the center of the ceiling. As the name suggests, it is very aesthetic in design and colored in elegant gold and white. It also consists of a secret room through which the Queen enters. The Queens Gallery Located at the western front, it's the place where you would find all the paintings, sculptures, and other art collections. There is a display of paintings by Leonardo Da Vinci and Michelangelo. State Rooms They are a popular attraction in Buckingham Palace, mostly used on important occasions by the royal family. The throne room is the most popular as it displays the royal throne of the monarchs. Don't miss the Gallery, where priceless paintings are displayed. The Ballroom, adorned with golden decorations, is often used for receptions and state ceremonies. 38

39. Other attractions Include: • • Rose Garden Buckingham Palace Lake Best Time To Visit The Buckingham Palace Buckingham Palace is open to the general public and if you are planning to visit, then the best period would be from early July(5th) to late September (28th). It is suggested that you pre-book the tickets to secure a spot. People who would prefer exploring the place in a more peaceful manner then visit the palace during the weekdays. If you like the energetic atmosphere then you can go at any time between the given days. CIO Women Magazine | 39

40. Buckingham Palace Garden Café Should try some exotic pastries, sandwiches, and bagels PLACES TO EAT Bon Gusto Fan of Italian? Try their classic pasta, meat, and seafood dishes Bbar London is home to its burgers and sh & chips. You should check out this place for some fresh sh & chips 40

41. Lesser Known Facts about Buckingham Palace 2 3 5 1 4 In 2002, more than one million people attended the Queen Elizabeth II’s Golden Jubilee Three official Garden Parties are held every summer The The oldest part of the Palace is the wine vault, present beneath the West Wing The North- West pavilion was converted into a swimming pool in 1938 Buckingham Palace survived 9 German Bombs during World War II FAQ’s Q.) Is it allowed to take pictures inside The Palace? A.) Yeah, clicking pictures is not prohibited. Q.) Is there any kind of a dress code? A.) There is no formal dress code as such but it is advisable not to wear shorts Q.) Where is The Buckingham Palace located.? A.) The Palace is located in the city of Westminster, London. CIO Women Magazine | 41

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