Dana Hatch: Empowering Individuals & Organizations to Unlock Lasting Success

1. Betty Gervasini: Pioneering HR Tech WWW.CIOWOMENMAGAZINE.COM |MAY 2025 Industry with Passion and Vision Pg. 34 a Lost Culture and Untouched Rapa Nui Revealed- How the Moai Statues Reflect Stories Pg. 26 Andra Day- The Star Who Rose to Stardom Pg. 10 Founder | Dana Hatch Coaching and Consulting SUCCESSFUL Women Entrepreneurs Individuals & Organizations to Empowering Empowering UNLOCK LASTING SUCCESS to Follow in 2025 The Most

3. Garry Williams Ankita P. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © CIO Women Magazine | 2025. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from CIO Women Magazine. CIO Women Magazine solely owns all the reprint rights.

4. "The purpose of education is to turn mirrors into windows." - Sydney J. Harris. In today’s fast-evolving business landscape, organizations are facing increasingly complex challenges—from navigating team dynamics to cultivating resilient leadership. More than ever, success depends not just on strategy, but on people. Dana Hatch, Founder of Dana Hatch Coaching and Consulting, is leading the charge in transforming how individuals and businesses grow—by aligning personal purpose with professional achievement. Dana’s approach goes far beyond conventional business consulting. She brings a unique blend of neuroscience-informed coaching, personal development, and operational insight to the table. Her mission is clear: help people uncover their unique strengths and learning styles to foster growth that’s both meaningful and sustainable. By addressing the human dynamics that drive performance, Dana empowers clients to lead with authenticity, adapt to change, and unlock lasting success. Since launching her company, Dana has earned recognition as a 40 Under 40 leader and Entrepreneur of Impact nominee. Her work has been featured in Entrepreneur Magazine and Brainz Magazine, underscoring her impact in the coaching and consulting world. What sets her apart is not just her results—but the trust she builds with clients who are ready to invest in their own transformation. Whether helping executives improve leadership skills, guiding teams through conflict, or aligning businesses with their core values, Dana Hatch is creating a ripple effect of empowered individuals and high-performing cultures. Utkarsh D.

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6. COVER STORY 18 Dana Hatch

7. First Lady Women 10 Andra Day:The Star Who Rose to Stardom Monuments 26 Rapa Nui Revealed- How the Moai Statues Reflect a Lost Culture and Untouched Stories Special Profile 34 Betty Gervasini: Pioneering HR Tech Industry with Passion and Vision

10. Music is the one thing that relaxes me, no matter what the situation is. It has a significant impact on our human culture. I believe that many emotions and feelings can be communicated through music, which is sometimes not even possible to do through words. Music has shaped into different kinds of genres over the years. We have some popular genres like rock, classical, pop, hip-hop, jazz, and R&B. People have different kinds of tastes and preferences in music. Some enjoy rock while some enjoy EDM, but we all felt the pain when the song ‘Rise Up’ was released. This instant chartbuster by Andra Day moved millions across the globe. 10

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12. Andra Day is well-known for her R&B and soul songs. She was born in Edmonds, Washington, as Cassandra Monique Batie to a Christian parents on December 30th, 1984. Soon, Andra and her family moved to San Diego, California. They were a church- going family, and she started singing in choirs every Sunday. Her father was a big fan of jazz, and he got her introduced to the music of Billie Holiday, whose work inspired Andra immensely. She finished her graduation in 2003 from the San Diego School of Creative and Performing Arts in Paradise Hills. Post graduation, she wanted to explore and pursue her passion for music in the field of R&B and pop but was eventually drawn back to her roots, jazz. 12

13. Andra Day is a big fan of jazz, soul, and blues, but little did she know that her work would be recognized by one of the legends in the music industry. A small video clip changed Andra’s life. The pioneer of jazz music and other genres, Stevie Wonder, called Andra Day to work with her. Thanks to Stevie Wonders' wife, Kai Millard Morris, who was the reason he got to know about Andra. Kai Millard saw a short video clip of Day performing in front of a strip mall in Malibu, California. Though the conversation with Stevie was very brief, it gave all the inspiration to Andra, leading her to success. Because of Andra’s manager, it took more than a year to reconnect with Stevie. Stevie introduced Andra to his long-time producer, Adrian Guruvitz, leading her to sign with his label Buskin Records. Even after signing the records, she used to upload music covers and mashups of famous songs from artists like Eminem and Muse, which garnered attention from Warner Bros. They signed a record deal with Andra, leading to the release of her debut R&B album, Cheers To The Fall in 2015. The album met with critical acclaim, especially the song, Rise Up, which moved millions of people across the globe. Rise Up Rise Up was from the critically acclaimed album ‘Cheers To The Fall’. The song was well received by the audience, becoming an instant hit. The song gives out a message based on themes of hope, perseverance, and strength, making people relate to and understand the deeper meaning. What Inspired Her to Write ‘Rise UP’? In an interview, Andra Day said that she took inspiration from the things she had faced. Her music career stagnated at a certain point in life and during those crucial times, her friend was diagnosed with cancer. Andra felt like she had to listen to something which made her get back on her feet. This led to the writing of the spiritually uplifting song. Rise Up was from the critically acclaimed album ‘Cheers To The Fall’. The song was well received by the audience, becoming an instant hit. The song gives out a message based on themes of hope, perseverance, and strength, making people relate to and understand the deeper meaning. - What Inspired Her to Write ‘Rise UP’? In an interview, Andra Day said that she took inspiration from the things she had faced. Her music career stagnated at a certain point in life and during those crucial times, her friend was diagnosed with cancer. Andra felt like she had to listen to something which made her get back on her feet. This led to the writing of the spiritually uplifting song. CIO Women Magazine | 13

14. A Well-Appreciated Acting Career Andra Day didn’t just limit herself to singing, she made a significant name with her acting skills. She appeared as a singer in the film Marshall (2017), starring late Chadwick Boseman. It was followed by Cars 3, where she voiced the role of Sweet Tea. Her next was the biographical drama The United States vs Billie Holliday (2021), where she played the role of an iconic jazz singer Billie Holiday. She also composed and performed the soundtrack for the film. Her album ‘Cheers To The Fall’ was nominated for best R&B album at the 58th Annual Grammy Awards. The song ‘Rise Up’ itself was nominated for Best R&B Performance. Andra won a Golden Globe Award for Best Actress-Drama and a BET Award for Best Actress. She received her first Academy Award nomination for the role of Billie Holliday at the 93rd Academy Awards Won the Grammy Award for Best Soundtrack, for the film The United States vs Billie Holliday. 14

15. Activism Andra Day showcased her views on the oppression faced by Black People through the social and political campaign Black Lives Matter. She supports the charities Unlikely Heroes and Global Fund for Women, supporting gender equality and rights for women. Andra is on the artistic member's board for The Samburu Project and American for the Arts and uses her profession to address social issues and motivate people to fight. Latest and Future Projects Andra recently released an album, Cassandra (Cherith) on 10th May 2024 Her upcoming Indie film, Exhibiting Forgiveness is set to release this October The Deliverance, an American supernatural horror film with Andra in the lead, is set to be released on Netflix this August. 1.Rise UP 2. Stand Up For Something 5. Where Do We Go Top 5 Songs 3. Tigress & Tweed 4. Forever Mine C O N C L U S I O N Andra Day has proved that no matter what our goal is, we should give our all to achieve. She became a voice for people who started from nothing and proved that it is never too late for anything. Andra’s music is well celebrated by the audience, her voice can move millions. She can turn a simple lyric song into a soul-searching process for people in this depressed world. The song ‘Rise Up’ gives us a new perspective on life by making us find the light during times of hopelessness and darkness. Her talent wasn’t just confined to music, she made a significant impact with her acting abilities. The critically acclaimed film, The United States vs Billie Holiday earned her a Golden Globe and an Academy nomination. Her fight for social issues like gender equality, and women’s rights, and her active involvement in the charities made a strong impact on the society. CIO Women Magazine | 15

18. Founder | The growing complexity of modern workplaces calls for services that help individuals and organizations adapt, lead, and thrive. Without the right support, teams can become misaligned, leaders may struggle to inspire, and businesses can face stagnation. This is where strategic coaching and consulting make a difference. By helping people discover their strengths, improve leadership skills, and streamline operations, these services empower entrepreneurs to create lasting change. They design solutions that tackle business challenges, improve team dynamics, boost engagement, and build resilient, high-performing cultures. Dana Hatch, Founder of Dana Hatch Coaching and Consulting, helps individuals and organizations tap into their unique strengths and learning styles to achieve success and personal fulfillment. Through innovative coaching and transformative strategies, she goes beyond solving business problems to address the human dynamics that drive them. Dana creates a supportive environment where clients can embrace their potential and thrive. Under her leadership, the company has grown by promoting self-discovery, continuous learning, and sustainable growth. Dana has achieved significant milestones, including being named a 40 Under 40 leader, nominated for Entrepreneur of Impact, and featured in Entrepreneur magazine and Brainz Magazine. Her commitment to holistic coaching, combined with neuroscience and business development, has amplified the company's impact, helping clients experience lasting transformation. 18

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20. Several factors contribute to this enduring success: Empowering Organizations to Discover Their Strengths Dana Hatch Coaching and Consulting was founded on the belief that true success is achieved by aligning professional accomplishments with personal fulfillment. The company's mission is to help individuals and organizations identify their unique strengths and learning styles, guiding them toward a future that reflects their authentic goals and values. Integrated Skillset Client Trust The company's vision is centered on taking a holistic approach to overcoming challenges. Rather than just addressing surface-level business issues, Dana Hatch Coaching and Consulting delves into the human dynamics behind them, using innovative coaching methods and transformative strategies to facilitate lasting change. Strategic Partnerships Continuous Learning Ÿ Integrated Skillset: Merging coaching with medical aesthetics offers a holistic approach to growth. Ÿ Strategic Partnerships: Collaborations expand impact and bring fresh perspectives. Ÿ Client Trust: Testimonials and results build credibility and ongoing connection. Ÿ Continuous Learning: Staying current with new tools and techniques ensures lasting relevance. By creating a supportive and empowering environment, the company fosters self-discovery and continuous learning, helping individuals grow personally and organizations build resilience. Ultimately, Dana Hatch Coaching and Consulting strives to turn challenges into opportunities, enabling people and businesses to thrive and achieve long- term success while making a meaningful impact. Meaningful and Sustainable Client Relationships Dana's early challenge was helping potential clients understand that success in her coaching approach required active effort and commitment. It wasn't passive—it took time, dedication, and a willingness to grow. Dana turned this into a learning opportunity, refining her client discovery process to attract those ready to invest in their development. By sharing her expertise and showcasing client successes, she built trust and awareness, naturally attracting clients committed to lasting transformation. Rather than chasing a fixed endpoint, Dana views success as an evolving journey—one shaped by learning, relationships, and meaningful experiences. This dynamic and intentional approach has helped her create lasting, impactful change that continues to grow with time. A Harmonious Blend of Expertise When asked about the reason behind her company's long- standing success, Dana emphasizes that it's not due to a single factor but rather a thoughtful blend of elements working together—like instruments in a well-orchestrated symphony. Personalized Support for Transformative Growth Dana Hatch Coaching and Consulting is grounded in the belief that personalized support and innovative strategies can spark meaningful transformation. The company recognizes that every individual and organization brings unique strengths and challenges, and it's committed to harnessing these elements to drive growth and success. At the core is her unique combination of medical aesthetics expertise and coaching techniques. While distinct, these fields complement each other, allowing her to offer clients personal and professional transformation with depth and balance. 20

21. Key offerings include Operational Overhauls to streamline processes and increase efficiency Culture & Performance Coaching to build engaged, values- driven workplaces Team Training to boost collaboration and performance Executive Coaching to develop impactful, inclusive leaders What sets Dana Hatch Coaching and Consulting apart is its people-first approach—empowering individuals, not just solving business problems. By focusing on the humans behind the business, the company delivers sustainable transformation that lasts. CIO Women Magazine | 21

22. Fueling Continuous Improvement Dana builds strong, trust- based partnerships with her clients, focusing not just on outcomes but on creating environments where they can thrive. She takes time to understand each client's unique needs, remains attuned to industry shifts, and continuously introduces new ideas to elevate their experience. Through ongoing market research and meaningful feedback—from surveys to casual conversations—Dana ensures her strategies stay relevant and effective. For her, feedback is more than data; it drives her commitment to continuous learning and staying current with the latest tools and technologies. This allows her to deliver tailored coaching strategies that address each client's specific challenges and goals. By blending innovation with empathy, Dana creates a space where clients feel heard, supported, and empowered, consistently exceeding expectations and guiding them toward transformative growth and long-term success. 22

23. Breaking Geographical Barriers While her primary focus is on empowering executives, Dana's methods also benefit high-performing individuals across various sectors. By incorporating tools like brain mapping, neurofeedback, virtual reality exposure therapy, and cognitive behavioral strategies, she has created a comprehensive system to help clients overcome self- sabotaging behaviors. Dana's mission is to foster lasting transformation, resilience, and authenticity, bridging the gap between science and personal development to inspire meaningful, long-term change. Technology is key to improving service delivery at Dana Hatch Coaching and Consulting. The company uses a secure online platform that makes scheduling easy and gives clients access to important resources, helping them take control of their progress. Virtual coaching via video conferencing eliminates geographical barriers, offering flexible, personalized support from anywhere. To ensure precision and efficiency, the company uses advanced project management tools to track progress and manage deliverables, enabling the team to focus on impactful outcomes. Through this thoughtful integration of technology, Dana Hatch Coaching and Consulting remains committed to delivering empowering, transformative services that meet current client needs while equipping them to navigate future challenges with confidence. Strategic Planning and Service Excellence Integrating Neuroscience Leading Dana Hatch Coaching and Consulting is a dynamic journey marked by challenges and rewarding milestones. Dana oversees strategic planning, client relationships, team leadership, and service delivery, all with the goal of creating meaningful change for individuals and organizations. Under her leadership, the company has grown steadily, driven by a shared commitment to making a lasting impact in coaching and consulting. Dana is advancing her company by integrating neuroscience-informed coaching, aligning personal and professional growth with the latest scientific advancements. Her innovative program combines NLP, neuroscience, and technology to help individuals address emotional challenges by analyzing language patterns and vocal tones to identify underlying emotional states such as stress and anxiety. This approach empowers clients to reframe negative thoughts and unlock their full potential. Key highlights of Dana's career include: Media Features: Recognition in Entrepreneur magazine and as an executive contributor for Brainz Magazine, boosting visibility and collaboration. 40 Under 40 leader: Recognized for early achievements and ongoing influence, demonstrating leadership beyond age. Entrepreneur of Impact nomination: Acknowledging her commitment to social change and prioritizing purpose over profits. Brainz 500 Global Honoree award: Celebrating creativity, innovation, and the company's focus on sustainability and mental health. At Dana Hatch Coaching and Consulting, the focus is on transformation through growth, change, and continuous learning. Every step is guided by a desire to empower others and build a lasting legacy of positive impact. CIO Women Magazine | 23

24. Every Obstacle Is a Stepping Stone Journey Fueled by Courageous Women Dana's advice to aspiring women entrepreneurs is to embrace the challenges they face as opportunities for growth and transformation. Every obstacle is a stepping stone that strengthens resolve and sharpens abilities. Women have the power to turn their dreams into reality without waiting for permission—pursuing their passions and creating the life they envision. Surrounding themselves with a supportive community of like-minded individuals is essential, but also recognizing that some relationships may need to evolve as their journey progresses. It's important to remember that others' doubts reflect their limitations, not yours. Just like a rocket on an ascent, some people may offer support at the beginning, but it's okay for them to detach as they continue to soar. Women should embrace their uniqueness, recognizing their brilliance, innovation, and perspective as powerful assets that can change the world. With courage and creativity, they will forge ahead, letting their dreams guide them toward limitless possibilities. The inspiration behind Dana's journey is rooted in a diverse network of courageous women, each playing a role in shaping her perspective and amplifying her voice. These include: • Simone de Beauvoir for challenging the status quo Ruth Bader Ginsburg for her unwavering dedication to justice Madeleine Albright for her skilled diplomacy Margaret Thatcher for her decisive leadership Malala Yousafzai for her extraordinary bravery Eleanor Roosevelt for her advocacy of human rights Frida Kahlo for her artistic resilience • • • • • • Redefining Identity For Dana, feminism is not just a label but a transformative movement that aims to create a world where every individual, regardless of gender, can thrive free from the constraints of outdated societal norms. While society should ideally have moved beyond the need for such terms, feminism remains a beacon of hope, advocating for the freedom to embrace one's identity without fear or limitation. It empowers individuals to break free from historical constraints, encouraging them to claim their agency and redefine themselves in spaces where their voices have been silenced. These women inspire Dana to challenge norms, persevere through adversity, and lead with empathy in building a more inclusive and compassionate world. Harmonious Work-Life Integration Beyond the cabin, Dana focuses on integrating her work and personal life harmoniously rather than striving for a strict work-life balance. She believes that pursuing a meaningful purpose often requires embracing moments of imbalance and sacrifice, and instead of seeking a fixed equilibrium, she cultivates joy and presence in the dynamic relationship between work and life. This flexibility allows Dana to respond to changing demands, giving her the ability to prioritize work or personal commitments as needed, building resilience and reducing stress. By setting clear priorities, boundaries, and maintaining open communication with loved ones and colleagues, Dana navigates this integration effectively while staying aligned with her values and long-term goals. Ultimately, she crafts a life that reflects her true identity, finding fulfillment without the pressure of maintaining a rigid balance. Feminism is about personal liberation and collective empowerment, as each individual's journey toward freedom creates opportunities for others. It challenges systems of inequality, such as economic disparities, cultural biases, and political exclusion, advocating for equity and justice for all genders. Ultimately, feminism is about being a catalyst for change, standing in solidarity, and working toward a future where equality is not just an ideal but a tangible reality. 24

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26. The sea's endless expanse stretched before me, the azure waves holding the horizon in its arms. It was a serene April day in 1722 when I, Jacob Roggeveen, a Dutch navigator, set foot on an island unlike any I had ever seen. We had set out to find Terra Australis, but destiny had other plans, leading us to this hidden, unknown land, which we later named Easter Island, or as the indigenous people called it, Rapa Nui. As I stepped ashore, the air whispered ancient secrets, and the land felt alive, charged with energy from its towering Moai—stone statues that dotted the landscape. Their stoic faces, carved with intricate detail, seemed to gaze toward the sky, guardians of a civilization long past. 26

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28. Easter Island, a volcanic island in the Pacific, holds a history as layered as its rugged terrain. Settled around 1200 CE by Polynesians, the island's early society thrived, marked by its remarkable ability to adapt to limited resources. The Moai statues, numbering over 900, were the centerpiece of their culture, embodying ancestral worship and spiritual connection. These statues, crafted from volcanic tuff, range from 6 to 33 feet in height and weigh several tons. They were transported from the Rano Raraku quarry across the island—a feat of engineering that still baffles experts. Yet, with time, the very success of this civilization sowed the seeds of its decline. Overexploitation of resources led to deforestation, soil degradation, and eventual societal collapse, a cautionary tale of ecological mismanagement. Fact: Some moai statues feature red “pukao” hats made from scoria, symbolizing power and status. As I wandered the island with my crew, I was struck by the desolate beauty of the place. The Moai stood in silence, their backs to the sea, as though guarding something sacred inland. The native Rapa Nui people were few, their culture a shadow of its former glory. They greeted us cautiously, their expressions a mix of curiosity and fear. The statues fascinated me. How could an isolated people, with no draft animals or modern tools, create and transport such colossal figures? The answer lies in their innovative methods. Using wooden sleds, ropes, and sheer determination, the Rapa Nui achieved what seemed impossible. I felt both awe and sorrow as I realized the toll this achievement had taken on their environment and society. Fact: Jacob Roggeveen described the island as treeless upon his arrival, but studies suggest it was once covered in lush palm forests that disappeared due to overexploitation by its inhabitants. 28

29. The Moai were more than mere sculptures; they were embodiments of ancestors, symbols of authority and protection. Each statue was placed on an Ahu, a ceremonial platform, signifying its spiritual importance. The intricate carvings, including tattoos on the Moai, spoke of a rich cultural tapestry, blending art, religion, and community identity. Interestingly, the Moai's enigmatic gaze is often misinterpreted. Their eyes, once inlaid with coral and obsidian, faced inland, watching over the tribes they represented. The craftsmanship extended to petroglyphs and rock art scattered across the island, depicting marine life, deities, and everyday activities. Fact: The term “moai” means “statue” in Rapa Nui's indigenous language, and “ahu” refers to the ceremonial platforms on which they stand. One of the island's most compelling mysteries is how the Moai were transported. Recent research suggests the statues were “walked” using a rocking motion, guided by ropes and human coordination. This method demonstrated in modern experiments, aligns with oral traditions describing the Moai as having “walked” to their destinations. It's a testament to the ingenuity and resilience of the Rapa Nui people. CIO Women Magazine | 29

30. Our arrival in 1722 marked the beginning of a tragic chapter for Easter Island. European contact introduced diseases, slavery, and new socio-political dynamics that further eroded the island's culture. By the 19th century, the population had dwindled to a few hundred, and many Moai had toppled, victims of tribal conflict and neglect. Number of Moai ~900 Average Height 13 feet (4 meters) Heaviest Moai ~82 tons Today, Easter Island is a UNESCO World Heritage Site, and efforts are underway to preserve its unique legacy. The indigenous people have reclaimed their identity, revitalizing traditional practices and preserving the Moai as symbols of resilience and ingenuity. On the other hand, tourism plays a vital role in the island's economy, and efforts are being made to preserve its cultural and environmental heritage. The annual Tapati Rapa Nui festival celebrates the island's traditions through music, dance, and competitions. Tallest Moai (unfinished) 70 feet (21 meters) Age of Moai ~800 years Fact: By the 19th century, the Rapa Nui population had dwindled to just over 100 individuals, but today, it has rebounded, and their cultural heritage is celebrated worldwide. 30

31. The Rongorongo script, discovered on wooden tablets from Rapa Nui, is one of the most enigmatic and debated writing systems in the world. This unique script features intricate glyphs depicting humans, animals, plants, and abstract geometric forms arranged in alternating directions, a style known as “reverse boustrophedon.” The script was first recorded in the 19th century by European explorers, who found it on tablets that the islanders reportedly considered sacred. Despite decades of research, the Rongorongo script remains undeciphered. Scholars have struggled to determine if it represents a full writing system, a proto-writing system, or a mnemonic device aiding in the recitation of oral traditions. What adds to the mystery is the near-total absence of cultural context—much of Easter Island's history and knowledge was lost following colonization, disease, and the island's deforestation. Religious Use: Some researchers suggest Rongorongo was used in religious or ceremonial contexts, potentially to document sacred knowledge or to preserve chants and prayers. Mnemonic Device: Another theory posits that it served as a memory aid for oral traditions, with the glyphs symbolizing concepts or stories rather than conveying language phonetically. Historical Records: Others argue it may have been used to record genealogies, events, or astronomical information important to the island's agricultural and navigational practices. Ÿ Ÿ Ÿ The Rongorongo script continues to fascinate linguists, historians, and archaeologists worldwide. Its enduring mystery offers a glimpse into the complexity of Rapa Nui's cultural heritage and a reminder of the fragility of human knowledge in the face of time and external pressures. Facts: The script's unique glyphs are carved with meticulous precision, often into wood from the extinct toromiro tree. CIO Women Magazine | 31

32. Experiencing the Easter Island Today For modern explorers, Easter Island offers a blend of history, mystery, and natural beauty. A visit to the island takes you on a journey through time, with sites like Rano Raraku quarry, where half-carved Moai lie abandoned, and Ahu Tongariki, a restored platform showcasing 15 statues against a stunning coastal backdrop. Beyond the Moai, Rapa Nui boasts volcanic craters, pristine beaches like Anakena, and vibrant local culture. The Tapati Festival, held annually, celebrates Easter Island heritage through traditional dance, music, and competitions. Fact: The moai statues are gradually being restored to their original positions on ahu platforms, thanks to international collaboration and local expertise. Polynesians settle in Rapa Nui 1200 CE Peak of Moai construction 1400-1600 CE Deforestation and societal decline 1600-1700 CE Dutch explorer Jacob Roggeveen arrives 1722 CE Population collapse due to slavery and disease 1800s CE Easter Island declared a UNESCO World Heritage Site 1995 CE Reflec?ons: A Legacy for the Future Standing amidst the towering Moai, I felt humbled by the ingenuity of the Rapa Nui people. Their story is one of triumph, tragedy, and resilience—a reminder of humanity's capacity for both creation and destruction. As the sun set over the Pacific, casting golden light on the statues, I couldn't help but wonder: What secrets remain hidden in this island's soil, waiting to be uncovered? Centuries later, Rapa Nui continues to captivate the world, drawing adventurers, historians, and dreamers. Its legacy is not just in its statues but in the lessons it imparts about the delicate balance between human ambition and environmental stewardship. As its first outsider, I feel privileged to have been part of its story—a story that continues to unfold. 32

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35. Betty Pioneering HR Tech Industry with Passion and Vision Acclime Vietnam Partner Facing obstacles, failures, and setbacks is part of the journey to success Betty Gervasini Fueled by her passion for innovation and deep understanding of the tech landscape, Betty Gervasini, Founder and CEO of HR Forte and Partner at Acclime Group, has made a signicant mark as a leader in the industry. With a vision to revolutionize the HR payroll landscape, she is committed to providing innovative and exible solutions that empower businesses across the region. As a forward-thinking founder, Betty prioritizes team empowerment, collaboration, and continuous learning to create an ecosystem of growth, resilience, and success. In an interview with CIO Women Magazine, Betty shared her insights from over 20 years of experience. She talked about what makes a good leader, her career journey, and the changing challenges and opportunities in today's business landscape. Discover her wisdom! CIO Women Magazine | 35

36. Let's start by discussing your educational background. How did your journey after high school shape your professional path? 1. HR Forte is among the few SaaS solutions enabling users to manage payroll across multiple Asian countries and process international payrolls seamlessly. Our platform includes data analytics features through Octopro, our aggregator system, along with a comprehensive suite of HR Management Systems (HRMS). and expanded its services. In 2020, Finex was acquired by Acclime Group, where I became a Partner, driving business development across Asia while continuing to support my team in Vietnam. After completing high school in Malaysia in 1995 with top academic results, I continued my studies at Metropolitan College, Malaysia, excelling once again. I then had the option to attend Curtin University in Australia or Queen's University in Belfast, UK. I chose Queen's University and graduated with honors in Accounting in 1999. During my first year, I earned a scholarship for being among the top 10 students. You've made great strides in the HR tech industry. Can you tell us more about the creation of HR Forte? What inspired you to establish it? HR Forte was established in 2017. It primarily offers a comprehensive, cloud- based HR payroll SaaS solution designed to handle payroll processing across multiple Asian countries. The platform includes a range of HR functionalities such as employee data management, eLeave, eClaims, eTimesheet, eApproval, eReports, and eSigning. Additionally, HR Forte integrates with third-party systems through RestAPIs, providing flexible payroll management solutions for various industries. The company's sister system, Octopro, further enhances payroll management by offering an aggregator system that consolidates payroll functions for multinational companies in a single platform. 2. HR Forte's simple and flexible design makes it easy to handle different payroll situations. Whether you are a service provider catering to diverse client needs or an HR leader managing employees in different countries, our platform provides the flexibility required for each local payroll. After graduation, I moved to Dublin, Ireland, and started as a trainee auditor at Big4 while studying part-time at the Institute of Chartered Accountants in Ireland (ICAI) to become a Chartered Accountant. Later, I joined Lowry & Associates, where I gained deeper insights into auditing under Mr. Lowry’s mentorship, all while working part-time at a local supermarket to build practical skills. In 2003, I became a qualified Chartered Accountant. 3. Our SaaS pricing model ensures that you have access to advanced technology at affordable rates, backed by exceptional customer service. As technology continues to reshape industries, how do you think business leadership has evolved? What skills do you believe modern leaders need to succeed in today's tech-driven world? Today, HR Forte operates across Vietnam, Cambodia, Thailand, the Philippines, Malaysia, Singapore and Hong Kong. Payroll engine for Indonesia will be launched in Jan 2025 and with plans to cover Dubai and India by Q1 2025. Additionally, Octopro Systems, developed alongside HR Forte, simplifies payroll management by consolidating payroll functions into a single, user-friendly interface for multinational companies. With such a diverse educational and early career experience, what inspired you to transition from a stable corporate job into entrepreneurship, especially in a foreign country like Vietnam? Business leadership has transformed with the rise of technology. Modern leaders must be tech-savvy, adaptable, and forward-thinking to navigate the complexities of today's business environment. Though Mr. Lowry offered me a partnership, I chose to pursue entrepreneurship in Asia. Upon returning to Malaysia, I took on lecturing roles and briefly worked as Finance and Admin Manager at a Malaysian local consultancy firm. I then moved to Vietnam in 2006, drawn by the opportunities there despite language and cultural barriers. Over the next 13 years, I founded Finex, a company providing corporate services to foreign investors. The company quickly gained multinational clients They can now manage teams remotely using tools like Slack, Zoom, and Microsoft Teams. With big data analytics, leaders have access to vast amounts of data to guide their decision-making, shifting leadership toward a more evidence- based approach rather than relying on intuition. AI has made many tasks easier, allowing leaders to focus more on big-picture goals. What would you say sets HR Forte apart from other payroll solutions currently available? HR Forte stands out with its customizable, user-friendly payroll solution that integrates seamlessly with HR systems, offers real-time analytics, and ensures compliance and automation for greater efficiency. 36

37. As technology and globalization advance, leaders must adopt a global perspective and understand how to navigate different cultural and regulatory environments. The key to success is embracing change, encouraging innovation, and constantly leveraging new technologies to stay competitive. A Modern leader should empower their teams to take ownership, avoid micromanagement, promote collaboration, and always stay committed to learning, as technology and AI continue to evolve quickly. From these entrepreneurs and my own experiences, I've learned several important traits: ● Trust your instincts and believe in what you feel is right, even if it goes against the norm. ● Stay persistent and never give up when facing challenges. ● Be passionate about your work and truly believe in what you're doing. ● Emphasize delegation—focus on what you do best and trust your team to handle the rest. ● Keep learning and growing. ● Maintain a humble attitude. Leading a SaaS company in such a competitive market must require a particular set of priorities. From your perspective, what are the most important responsibilities of a CEO in this space? Looking back on your career, what are some of the major milestones that stand out to you? Have you received any notable recognitions along the way? As a modern CEO of a SaaS company, there are several key roles to embrace in today's fast-paced and competitive market. Reflecting on my journey, several major milestones have shaped who I am today as a leader in the HR tech space. Along the way, I've also been honored with a few notable recognitions, which reflect the hard work and innovation I've dedicated to this field. 1. Visionary: Setting a clear vision and strategy for company growth. 2. Customer Focus: Enhancing product development and customer experiences based on feedback and trends. 3.Innovation and Product Development: Promoting innovation to stay ahead of competitors and meet customer needs. 4. Partnerships and Alliances: Cultivating strategic partnerships and managing key relationships for mutual benefit. 5. Regulatory Compliance, Risk Management, and Security: Ensuring compliance with standards and mitigating data security risks to protect the company's reputation. 6. Stakeholder Communication: Keeping board members and employees informed and engaged through transparent communication. Every leader has role models or sources of inspiration. Who are your mentors, and what important things have you learned from their experiences? ● 2011: Had the opportunity to be interviewed by Leaderonomics, where I shared insights on how to start a business in Vietnam. Watch here. ● 2012: Featured on BFM 89.9, a Malaysian radio station, discussing the complexities of doing business in Vietnam. Listen here. ● 2017: Founded HR Forte, which initially served internal purposes. However, in 2020, we pivoted to become a SaaS provider. ● 2019: My previous venture, Finex, which I established in Vietnam to provide a full range of corporate services, was recognized by APAC Business Headlines and CIO Advisor for its outstanding service to global companies and in staffing and recruitment across the Asia-Pacific region. Learn more here. ● 2020: Finex was acquired by Acclime, and I became a partner in the Acclime Group. Read more here. I don't have a specific role model that I follow throughout my journey. Instead, I draw inspiration from legendary entrepreneurs by reading their biographies. Their stories of how they started, the challenges they faced, and their determination to overcome obstacles offer me great motivation. I've explored the lives of figures like Steve Jobs, Warren Buffett, Bill Gates, Jack Ma, Jeff Bezos, and Elon Musk. ● 2022: I was honored to be included in the fifth edition of Britishpedia’s “List of Successful People in Malaysia.” ● 2023: The Institute of Chartered Accountants in Ireland (ICAI) invited me to write an article for their Tax.Point magazine, where I discussed Hong Kong and Singapore as tax havens. This article reached over 30,000 global members. CIO Women Magazine | 37

38. You've faced various challenges in your career. How do you typically approach setbacks, and what strategies help you move forward when things don't go as planned? In addition to work, I have several hobbies I cherish. ● Sewing: I love designing and creating projects, including clothing for my family and various gifts. The satisfaction of seeing my finished creations is immense. ● Crafting: I enjoy arts and crafts, involving my kids in projects to spark their creativity. My projects include designing and printing greeting cards, creating custom apparel and miniatures, and making jewelry and ornaments. With over 20 years of corporate experience, I've learned that facing obstacles, failures, and setbacks is part of the journey to success. Here are some essential traits for overcoming challenges. I also enjoy jogging, Pilates, skiing, singing, cooking, and baking. 1. Stay Calm: Remaining composed is vital, as anxiety can create more problems and erode others' confidence. A clear mind enables effective solutions and the ability to seize opportunities. 2. Teamwork: Collaborate with colleagues for fresh ideas and perspectives that can lead to innovative solutions. As you look toward the future, what do you see as the biggest challenges business leaders will face, especially in terms of technology and innovation? 3. Respect Others and Control Emotions: Managing your emotions is crucial; expressing anger can demoralize those around you. I believe that in the near future, one of the biggest challenges for business leaders will be managing the vast amounts of data and informationavailable for decision-making. With today's technology and AI tools, leaders will have access to detailed and extensive data. This means they need to make informed decisions quickly. Being tech-savvy and having a solid understanding of these tools will be essential for future business leaders to navigate this landscape effectively. 4. Separate Work from Home Life: It's important to leave work issues at the office. Quality family time helps gain fresh perspectives and fosters a positive environment, enhancing your ability to tackle challenges. Balancing work and personal life can be challenging, especially in demanding leadership roles. How do you manage work-life balance, and what are your hobbies outside of work? To wrap up, what specific tips do you recommend for young professionals who want to climb the career ladder? Follow your passion in your work, and focus on managing your time effectively. Prioritize tasks, as many things can seem urgent or important. Never forget—you can't do it all alone. Delegating tasks is key, even when you feel no one else can do them quite like you. Keep learning, and make technology your ally—it's a game-changer. After over 20 years in the workforce, I believe there's no perfect balance between work and life. While many see work as a means to earn a living and hobbies as leisure activities, I genuinely enjoy my work. I'm passionate about the products I develop and find fulfillment in collaborating with clients and teams. Instead of striving for a strict work-life balance, I view it as prioritization. I take pleasure in my work as much as my time, and this balance can shift over time. 38