1 / 2

Consent management platform: Capture consent competently and ensure customer tru

The concept of consent management is not new, but it has definitely become way more prominent over the last couple of years.

CERFSolutions
Download Presentation

Consent management platform: Capture consent competently and ensure customer tru

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Consent management platform: Capture consent competently and ensure customer trust The concept of consent management is not new, but it has definitely become way more prominent over the last couple of years. Today a variety of important privacy and consent laws are followed in diverse nations. For example, in India, telecom service providers (TSPs) have to ensure strict compliance with the Telecom Commercial Communications Customer Preferences Regulations (TCCCPR) 2018 issued by TRAI. Use of a consent management platform To comply with all relevant regulations and making sure that the rights of any user are not hurt can be quite a challenging endeavor. However, this process does become a lot easier with the use of a good Centralized Consent Management Platform . These platforms majorly focus on two areas, Unsolicited Commercial Communication, and data privacy. Ensuring compliance with vital data privacy laws is one of the key reasons why you must use a robust consent management platform. This refers to not only the regulations of the nation where your business operates, but also the laws of other countries where your users may reside. A good consent management platform would not only assist in efficiently handling Digital Consent for SMS , but help in collecting and managing website consent based on GDPR and CCPA guidelines. Capturing and archiving consent Privacy regulations like GDPR require businesses to gather consent in a sincere and honest manner. This can be done through pop-ups, banners, and more. The means are not as important as a result. On the

  2. whole, the users have to give their specific and informed consent. A consent management platform would also appropriately archive consent. Such platforms facilitate the collection of consent from several touch points, right from websites and mobile apps to QR codes, emails, and WhatsApp. Building trust and ensuring transparency Customers today are better aware of their rights than ever before, and hence demand transparency from the companies they engage with. When your target audience knows that you do value their consent and privacy, and are trying your best to be optimally transparent in regards to collecting their data, they would have a higher odd of placing their trust on your business. A proper consent management tool would show your audience that you respect their right to select how their information shall be used. Moreover, transparency is a requirement of certain privacy laws, including GDPR, and is therefore vital for compliance. Centralized Consent Platform allows for consent collection tailored to your brand guidelines, as well as in language that your customers understand for improved user experience.

More Related