From Brand Identity to Authority, Custom Email Designs Get More Conversions

1. From Brand Identity to Authority, Custom Email Designs Get More Conversions E-mail marketing is an essential element of a business's digital marketing campaign. While a plain text e-mail would be boring for a potential customer to read, a custom-codedHTML e- mail will grab anyone's attention. In addition,HTML e-mails created using unique e-mail template design ideas turn out to be engaging and are mostly the ones that drive conversions. From helping establish brand identity to asserting brand authority, custom- coded e-mail templates lie at the core of an effective and successfule-mail marketing program. Therefore,investing in custom-coded e-mail templates is imperative to drive conversions and boost sales. The first step towardachieving this is to avail thee-mail design services of an established digital marketing company. The pertinent question is which one to partner with out of the numerous digital marketing companies existing today. Well, here's a quick guide. Digital marketing firms suitable to partner with Do look out for the following features/offerings made by the digital marketing agency you plan to partner with for your e-mail marketing campaigns. Custom designs focused on ROI - The point of majoremphasis for any business is the return on investment (ROI).Many e-mail design agencies are known to add innovation to e-mail designs anddevelopunique and compelling designs thatcatch the customers' eye,compel them to click and visit your website, and ultimately boost conversions. From the viewpoint of ROI, such e-mails are a great investment. ESP Integration-This is yet another important aspect for your attention. With so many e-mail service providers (ESPs) in the digital market, it becomes important for agencies to integrate their e-mail templates into most of the ESPs successfully. Moreover, many agencies today specialise in creating e-mail templates in ready-to- send format. Responsive e-mail templates - With the ubiquity of smartphones,people are not limited to just their desktop computers or laptops.A majority of consumers tend to shop online via their smartphones.Therefore, it is essentialto create responsive e- mail templates that are not restricted by the size of the screen on which the e-mail is being viewed. Adherence to brand guidelines-The identity of every brand is unique. Therefore, the custom e-mail design requirements of brands are also unique. Choose a company that listens and caters to the ideas of its clients.Whether employing new technologies like AMP, APNG, live social media feed or adding animations in the e- mail, adherence to the brand's requirements and guidelines is essential for all digital marketing agencies. Only the best can help your business excel Having dealt at lengthwith the aspects of an e-mail design agency worth exploring before choosing it as your preferred digital marketing partner, it would be worth emphasisingthat

2. an agency with an immaculate record is always the best to go with.By The Scruff is a renowned firm with an efficient team of seasoned e-mail marketers.