Twitter Videos Ads – Explained

1. Twitter Videos Ads – Explained Twitter is where people talk about what’s going around the globe, making it one of the most powerful platforms for marketing purposes. While there are many different options available to advertise your products and company on Twitter, including Promoted trends and tweets, videos are still considered the very best. According to the stats, video-based ads are 31% more emotionally simulating for the audience than alternatives. The only reason behind this is that people love animated advertisements more than any other kind of content regarding the advertisements and raising branding awareness. According to some reports, more than 2 billion videos that people watch in an average single day. Also, 22% more chances for your audience to remember a product once they’ve seen a video about it. But what are Twitter video ads?

2. This article will discuss why Twitter video ads are beneficial, but first, a brief overview of what Twitter video ads are. What Are Twitter Video Ads You can quickly guess the name. Twitter video ads are the type of video content published on Twitter to drive conversions. There are two types of Twitter video ad formats that you can leverage; Pre-roll ads and promoted videos. Pre-roll video ads are the type of video ads that appear just before a content partner posts the video. The length of these videos could be from 30 seconds to 10 minutes. Promoted video ads are the type of ads that appear in users’ feeds and timelines natively. Like the pre-roll ads videos, a promoted video could also have a length of up to 10 minutes. Benefits Of Using Twitter Video Ads Increasing Brand awareness According to the stats, Video ads posted on Twitter are 50% more likely to raise brand awareness because it is an excellent social media platform with 145 million daily active users. That’s not all. According to the research, videos posted by brands on Twitter are 22% more likely to be remembered by people than other social media platforms. Therefore, if you’re not leveraging Twitter video ads in your marketing campaign, then you’re missing out on hundreds of potential customers. Pay For The Results Out of all the benefits you can avail of from Twitter video ads, this one is perhaps the most significant. You only have to pay for the promoted videos if you’ve achieved your marketing goal. For example, if you plan to increase conversions on your website, you’ll only have to pay once you’ve achieved that goal.

3. Another great example is if you’re running an app installation campaign, you’ll only have to pay Twitter for the number of downloads of your application. Adding the icing to the cake, any other organic impressions you earn are free bonuses. Boost Trust Factor If you’re putting your content in front of the right people, there is a higher chance of getting conversions than other platforms. According to the stats, people who watch videos on Twitter are 14% more likely to have a positive image of a band. If you’re making your videos smartly, then Twitter could do wonders for your conversion rates. Here are some reasons why Twitter video ads could be a great option for advertising your brand and products.