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Welcome to Business Brainiacu2019s The Best Franchise Opportunities to Buy & Own in 2020 issue, our annual feature highlighting the leading franchise brands and their exposures in various industries around the globe. Read on to meet these franchise brandsu2014and prepare to be inspired.
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ISSUE - 07 | SEPTEMBER 2020 THE BEST FRANCHISE OPPORTUNITIES TO BUY & OWN 2020 IN Sean Buckley Executive Chairman, Ultra Tune The Architects of Intelligent AUTOMOBILE SERVICE SOLUTIONS Steps Towards Building a Resourceful Franchise Franchises That Endured the COVID-19 Pandemic Impact of Coronavirus on the Franchise Business
WEAR A MASK. SAVE LIVES.
A regular desk job is often considered as monotonous especially when one is just working paycheck after paycheck. To resolve this, many individuals decide to kick-start their own startup business or buy a franchise, which is profitable in the long run. However, this isn't an easy task, owning a franchise includes a plan of action, finance, infrastructure, market research, team members, target audience, and more such aspects. Also, for franchisers to willingly accept eager entrepreneurs' offers can be a difficult process in itself. Therefore, stepping into the franchise world requires a potential skillset, mindset, and an ample amount of resources to get one started on the right track. Many leading franchise brands are selective about picking up on budding entrepreneurs as they have a reputation at stake. Maintaining the industry standards is essential in the business forefront; hence franchise businesses follow strict guidelines keeping in account their market value. For aspirants, this might be a downside as many individuals have an idea or a creative setup planned to grow their business, which will not be abiding by the rules and regulations of the franchise. Building a solid foundation is a must for its walls to stand the test of time. Hence, a franchise business initially will seem a different choice for a successful career path, but it is 24*7 job. The Business Brainiac presents a special issue “The Best Franchise Opportunities to Buy & Own in 2020”, which highlights the leading franchise brands and their exposures in various industries around the globe. On the cover, we have Ultra Tune: The Architects of Intelligent Automobile Service Solutions. In the special category profile, we have Engineering For Kids and Franny's Farm & Franny'sFarmacy. The issue features profiles, Bæjarins Beztu Pylsur: A Classic Bite of Pride representing the Heart of Iceland, Jade Clinics: A Premium Lifestyle Clinic Transforming Lives with the Art of Electrolysis, PickUp USA Fitness: A Championship Basketball Platform encouraging Topnotch League Players. Also, our in-house editor has penned down creative write-ups “Franchises That Endured the COVID-19 Pandemic”, “Impact of Coronavirus on the Franchise Business”, and “Steps Towards Building a Resourceful Franchise”. So, flip the pages and enjoy the read.
Thebusinessbrainaic.com The homepage for the latest business trends, insights, and analysis Thebusinessbrainaic.com is a most authoritative and influential web address, bringing you a curated collection of business trends and predictions, great business ideas for exclusive entrepreneurship, success stories of sharp business, and thought leadership from around the globe.
MASTHEAD EDITORIAL Dipali Patel Apurva Bhosale, Krishnai Khairnar Editor-in-Chief Managing Editor ART & DIRECTOR Art & Design Director Chetan Urunkar Ashish Thakare Deepika Shinde Visualizer Graphic Artist ADVERTISING & PROMOTION Email : sales@thebusinessbrainiac.com Marketing Manager Business Development Team Rajendra Choudhary Piyush Kshirsagar, John Nelson DEVELOPMENT Technical Head Technical Consultant Pankaj Hongekar Dhiraj Kate September 2020 WRITE TO US TO SUBSCRIBEBE ONLINE Email : info@thebusinessbrainiac.com TURN ON PAGE 20 CONNECT : SUBSCRIBE ONLINE Email: subscribe@thebusinessbrainiac.com thebusinessbrainiac.com Business Brainiac Business_Brainiac business_brainiac Business Brainiac
Bæjarins Beztu Pylsur : A Classic Bite of Pride representing the Heart of Iceland 32 Jade Clinics : A Premium Lifestyle Clinic Transforming Lives with the Art of Electrolysis 36 PickUp USA Fitness : A Championship Basketball Platform encouraging Topnotch League Players 40 EDITORS’ PICK Franchises That Endured the COVID-19 Pandemic 34 Impact of Coronavirus on the Franchise Business 38 Steps Towards Building a Resourceful Franchise 42
THE COVER STORY PROFILE
I magine a world without motor vehicles – it would be a disaster. From commuting to transporting goods, automobiles are an integral part of today's life. Consequently, their breakdowns cause turmoil. To ensure their smooth running and hassle-free driving experience, these automobiles must be maintained in optimal condition. Ultra Tune – an Australian based auto servicing company delivers comprehensive services for both private and fleet motorists. The company was founded back in 1979 with a pilot store in Box Hill. Headquartered in Melbourne, Australia, it has more than 270 auto centers spread across the length and breadth of the country. Ultra Tune is renowned as a specialist for its maintenance and servicing of all makes and models of cars in the Australian market. Through the years, the company has expanded its range of services to include tires and related servicing needs. Today, Ultra Tune has emerged as an industry leader in this niche. September | 2020 14
Stellar Leadership including focus, goal-setting, relationship building, and excellent negotiation skills, Mr. Buckley leads the company from the front. He emphasizes that the best predictor of the future is the past and constantly learns as he strives to improve and build the organization. When Ultra Tune was on the brink of collapse, Mr. Buckley stepped in and turned the organization around. Resulting in Ultra Tune becoming Australia's leading, independently owned after-sales automotive service network. Under the leadership of Mr. Peter Sean Buckley – Executive Director of Ultra Tune – Ultra Tune has enjoyed exceptional growth and prosperity. With keen entrepreneurial attributes September | 2020 15
An Enthusiast Personality With over 500 acres the stud property - Ultra Thoroughbreds - is a state-of- the-art facility and industry leader with water walkers, hyperbaric chambers, and its own race track. The quality and perfection of the stock are vital to the success of the stud and Mr. Buckley understands the fact well, hence he brings fresh ideas to the table and uses the skill and expertise of renowned trainers such as Danny O'Brien, Lloyd Kennewell, and Travis Doudle to help hone the fitness of Ultra Thoroughbreds racing stock. Mr. Buckley is tremendously passionate about sports, especially thoroughbred horse racing. He is the proud owner of Ultra Thoroughbreds and runs a stud farm – Barree Stud, in North East of Victoria. To ensure global racing success, Mr. Buckley employs outstanding trainers in Australia and the company has expertise in placing horses in races in peak conditions. Mr. Buckley's unwavering commitment to excellence in his horse racing endeavors coupled with his “hands-on” involvement and winning philosophy has set a benchmark for the team of professional managers and the stock they raise. September | 2020 16
Driving the Success After graduating from university with a degree in marketing, Mr. Buckley worked in various capacities for organizations such as Thomas Cook around the world, setting up international agencies. Later, he returned to Australia and started working with Ultra Tune in a marketing role in the early 1990s. From being on the verge of collapse to an industry- leading company, he has raised the bar and propelled the company to new heights. systematic execution of racing preparation resulting in significant prize purses won in Australia and globally. On 25th October 2014, Craig Williams led the field on Hooked – a 4-year-old bay stallion from Australia and won the $200,000 Schweppes Crystal Mile. In recent years, Mr. Buckley had bagged other major titles such as Hooked winning the Tramway Stakes in September 2015. Ultra Thoroughbreds breeding program has been very successful producing horses of the caliber of Nature Strip, which was born and bred through the Buckley owned program and is now widely regarded as Australia's best sprinter in 2020. Mr. Buckley has had massive success with his racehorses time and time again with more than 300 wins over the last decade, many at Group One level in Australia, South Africa, and the United Kingdom. Horses of the caliber of Perfect Promise, Culminate, Miss Andretti (a winner at Royal Ascot and 2007 Australian Horse of the Year), not to mention 2013 Cox Plate winner Shamus Award – currently standing at stud. With Ultra Thoroughbreds, Mr. Buckley has been equally successful in his September | 2020 17
Holistic Offering but where Ultra Tune has managed to stay ahead of the competition over the years is by reading market trends and staying ahead of the curve. In the early days we did this by introducing 'dyno- tuning' before anyone else, today we aim to stay ahead of the competition by building a state-of-the-art priority IT platform which handles every aspect of the business – from booking service to reviewing service records, to sending out reminders to clients that their next booking is due, to invoicing,” asserts Mr. Buckley. Mr. Buckley claims “Ultra Tune is an IT company that happens to service cars”. “Our car servicing is our stock in trade, September | 2020 17
Future Landscape that has previously been quarantined to manufacturer's dealerships. With open access data, Ultra Tune will be able to deliver comparable (or better) service to dealerships on average 30% cheaper. I'm very excited about the future for Ultra Tune Australia” Mr. Buckley reflected. fairer playing field. Hence, he believes there will be more opportunities for Ultra Tune franchises to blossom and expand across the country. “Dealerships have had a monopoly for far too long. The new legislation will mean that Ultra Tune will gain unvetted access to value vehicle data Mr. Buckley envisions the rapid expansion of the business in the coming years. With some key changes to legislation in Australia in 2020, the auto servicing market will sit on a September | 2020 19
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THE SPECIAL CATEGORY PROFILES
W ith each passing day, the Educational industry is gaining a stronghold around the early childhood learning and development arena. Satisfying parent demands with proficiency, several franchises are now providing center-based child care. However, with hundreds of franchise opportunities at the helm, there are a few which have the potential to make a difference. Engineering For Kids® (EFK) is one such state-of-the-art franchise making science, technology, math, and engineering interactive and fun. September | 2020 22
Traversing Beyond Teaching Exploring engineering concepts to the core, Dori Roberts stands tall as the Founder of EFK. After completing her Bachelor of Science in Math and Science Elementary/Middle School Education and Master of Science in Technology Education from Old Dominion University, Dori started teaching engineering at a local high school in Virginia. Her eleven years of experience being a teacher and an advisor of the Technology Student Association earned her exemplary expertise and repute. While her students were receiving numerous accolades across different categories of engineering competitions all over the United States under her aegis, Dori acknowledged a real lack of math, science, and engineering programs. In 2007, she introduced her son and daughter to the engineering projects placed at some competitions. Seeing their response and desire to be the next-gen engineers filled her with enthusiasm. Recognizing loopholes in the curriculum and her kids' love for engineering projects, Dori embarked on a journey to curate an engineering education program for kids. September | 2020 23
Taking the Centre Stage multinational franchise biggies with over 100 locations worldwide. importance of staying connected, and giving back to, our communities.” Dori's inspiration to roll out an intuitive learning platform made her the pioneer of an after school Civil Engineering class. The positive feedback from parents, students, and administrators drove her to shape the cornerstones of EFK in 2009. The edifice offered summer camps, birthday parties, after-school programs, and evening classes at local community centers and schools. The Engineering For Kids® Foundation is continuously striving to connect the dots of intuitive learning context and is bridging the gap between at-risk youth and affordable educational programs at its best. The edifice is sponsoring students to align with vetted mentors for a six to eight-week program. This span is comprehensively stimulated by the franchisee heavily investing their time. Breakthrough Enactments EFK was solely driven by the commitment and passion of Dori who kept no stones unturned to be a farsighted owner. Now, the foundation has a pool of professionals that plans, implements, executes, and achieves short as well as long-term goals with excellence. It has truly grown stronger through leaps and bounds. Later, the consistent endeavors of Dori transformed a brick and mortar corporate location into a full-fledged franchise opportunity. Keeping flexibility at the top, this franchise is running programs through partnerships with local school districts and organizations. It's unlocking the doors to open its traditional locations. EFK emphasizes on developing and deploying an array of resources for its franchisees to help them keep up with times and stand against all odds. It outlines its existing veteran owners to develop systems that would prove beneficial for the newer owners. This collaboration is what helps the owners to run each operation distinctively and be at the forefront of success. Talking about EFK's journey so far Dori says, “As we have grown, we have maintained placing a high value on finding franchisees who truly align with our mission instead of just partnering with everyone for the numbers.” She further proclaimed, “We look for longevity in our franchisees, and we never want to lose sight of the Today, EFK has successfully established its name amongst the September | 2020 24
A Diverse Ambit of Programs Aiming for Better EFK is empowering students, mentors, parents, and society as a whole. It's all set to expand its horizons across many communities possible. It's on its way to cast out numerous franchise opportunities nationally and internationally. Transfiguring the educational realm, the foundation is on a mission to keep inspiring the young and inquiring minds with the crux of engineering. Speaking about EFK's plans Dori says, “Since the start of Engineering For Kids Foundation, we have had the chance to see our mentors benefit from the rewarding experience of helping a child gain confidence and knowledge while having a good time. These mentors are juniors and seniors in high school, and already are shaping the future of the generation that will follow them.” Emancipating opportunities to learn S.T.E.M., EFK contours a diverse proprietary curriculum with its pragmatic content and tech-enabled programs. These programs include aerospace, mechanical, environmental, civil, chemical, robotics, electronic game design, software & hardware engineering, etc. The foundation is seeing itself as a dominant host of S.T.E.M.-related fields. It will put its best foot forward in resonating the significance of education alongside assimilating a unified, cooperative approach to learning. Preparing today's students to fight failures with confidence, EFK aims to create great engineering leaders for tomorrow. It's a first-of-its-kind franchise opportunity to propose aerospace engineering programs that encourage students to design and build rockets, parachutes, and lunar landers at such an early age. Various other exclusive agendas are concentrating on Lego kits. Apart from all this, EFK also offers versatile mechanical engineering programs that help kids embrace the fundamentals of designing and building roller coasters, sails, and catapults. “It has always been our goal to inspire the next generation of engineers. Children are our future, and by giving them the tools and the passion for S.T.E.M., we equip them to not only develop fulfilling and successful careers but set them up to find solutions for both the problems we struggle with today and the ones we will encounter down the road,” she stated further. September | 2020 25
T he recent decades have witnessed an exceptional growth of the Cannabidiol (CBD) industry. This growth has engrossed numerous product-based ventures focusing on capitalizing the market and creating a niche. However, there are a few with the potential to float an extra mile and procure a vertically-integrated CBD supply chain. Introducing Franny's Farmacy, a brand, defining the mission-driven narrative with its holistic approach. From stirring farms and processing plants to manufacturing and distribution, the franchise is a name synonymous with consistency and quality. Its umbrella of custom CBD and Hemp products include Tinctures, Topicals, Edibles, Smokables, Pet Treats, and the all- time famous natural Gummies. The brand's Franchise, White/Private Label, Wholesale service offerings are what helps it to provide an unforgettable experience to its recipients. September | 2020 26
Meet the Visionary Leader million territory for over a decade and experiencing corporate American industry operations boosted her resilience to plan, strategize, analyze, monitor, and achieve profitable outcomes. determination made Franny Tacy the First Female Hemp Farmer across North Carolina in over 75 years. In 2018, she became the first-ever woman to deliver a TEDx Talk on 'Hemp as a Crop' revealing its uses and possibilities to revitalize the entire US agro-economy as well as communities. A woman leading with integrity, consideration, and ethics, Franny Tacy is the Founder of Franny's Farmacy. Her childhood always drooled over the dreams of living on a farm and exploring the exquisiteness of massive meadows. However, her contemplating prowess acknowledging loopholes in the healthcare system motivated her to transform her youthful dream into a reality. She was driven by her father's teachings that someone has to bring in change and she can be the change. As such, going beyond societal judgments, she started planting Hemp with her husband's support. Their combined experience, skill sets, and The story which started as a Pharma- to-Farm imperative, soon turned into Franny's Farmacy educating thousands of farmers in business alongside withstanding a brand new industry that was illegal not too long ago. After completing a Forestry program from Northern Arizona University in Flagstaff and a Graduate Degree in Education from TN State University, she gained hands-on expertise in pharmaceutical sales. Managing a $10 September | 2020 27
Cultivating Successful Milestones every challenge into an opportunity. approved products. Consumers have the privilege to trace their QR code inscribed products back to the farm and crop. That's what helps the brand in achieving customer loyalty in today's CBD world. Today, under Franny's aegis, the brand is spearheading 5 Franchises in 4 states, NC, SC, GA, and CT, and 3 corporate stores with 2 in Asheville and 1 in Hendersonville. Over the years, the brand has developed and mastered recipes and manufacturing systems for over 50 custom, premium Franny's products. Apart from all this, its distribution has successfully raised $535 thousand with approximately 840 investors in two prior, fully oversubscribed Reg CF raises. It was 2012, when the farming operations deep-rooted and embarked on a journey to make a difference. From growing the first hemp in 2017 to opening exclusive dispensaries in Asheville and Hendersonville NC in 2018, Franny's Farmacy was persistent enough to be at the forefront of success. The franchise is determined to keep up with the changing commoditization times and is outshining its competitors with utmost zeal. Where other brands are struggling to communicate with their consumers, Franny's Farmacy is unlocking numerous growth opportunities for its franchisees alongside embracing a multitude of education programs and collaborations. Later, the successful initiation of manufacturing and distribution imperatives gave the brand the needed flight to roll out its franchise opportunity in May 2019. Laid on a foundation of robust litigation, capital, corporate framework, and optimized growth, Franny's Farmacy converted What's So Distinctive? Living by its mission statement 'Seed to Shelf, Hemp, and Health', Franny's Farmacy stands unshakable with its admired Certificate of Analysis (COA) September | 2020 28
Talking about its distinctiveness, Franny says, “With a brand like Franny's Farmacy, consumers know what they're getting when they see our labels, and more important where it comes from. This is why a Franny's Farmacy franchise makes the most sense for both the franchisees and the communities that they bring our products to.” insurance, etc. Franchisees are backed by vetted education and training modules showcasing buyers' guides, product descriptions, consumer data, video tutorials, technology insights, and much more. The brand's pool of professionals shares their marketing expertise with all the franchisees to help them steer the online market and achieve their goals with excellence. Since its inception in the cannabis space, it believes that true success lies in 'Helping others Gain Success'. With mounting franchise opportunities and easing federal regulations & legal restrictions, Franny's Farmacy is well- equipped to proliferate its dispensaries across the country in the coming times. A Farsighted Pathway “Each franchisee is given Franny's Farmacy's data-backed, revenue growth strategy. Paired with our easy fulfilment support, franchisees are supported by a professional team to help them achieve their growth goals,” she added further. Speaking more about its prospects Franny says, “We are poised and have been considered by investors. Our brand was built on my mission and vision and that will stick with me and the company as we enter into new collaborations, partnerships, expand and bring CBD and hemp into the mainstream. I am committed to the greater good and have new exciting expansions in the works.” In today's ever-changing dynamic world, the franchise is consistently striving to orchestrate its hemp business beyond the horizons of expansion and accomplishments. It has set forth on a path, established all the businesses, have vertically- integrated to secure supply chains, and can scale with success. Team Franny's Farmacy is proficient enough to offer comprehensive assistance around credit card authorization, point of sale, lending, September | 2020 29
The High-Grade ARTICLES AND PROFILES
E stablished in 1937, Bæjarins Beztu Pylsur (The best hot dog in town)is a blend of business franchise and product distribution model. Popularly known as “Bæjarins beztu,” this place is a famous hot dog stand in central Reykjavik, Iceland. The majority of Icelanders have eaten at Bæjarins beztu. It's situated downtown near the harbor and has been present here since 1937. This joint holds a special place in the food journey of Iceland, and hence the foreign tourists are often brought to the stand to introduce them to the hot dogs there, which are often termed as “the Icelandic national food.” An Iconic Trailblazer A persistent personality, Baldur Ingi Halldórsson, is the CEO of the company. He is the 4th generation, hot dog salesman. Previously, he was running a few businesses such as an internet café and construction contractor before he started working full time into his family business. As the CEO, Baldur has to put his best foot forward, make things work, and tow the wagon forward. He believes in leadership, and as a leader, stepping up and making decisions in some aspects of life and working with a steadfast approach helps in the longer run. His biggest obstacle as the CEO was to get the company out of its mother's and grandfather's pockets. Maintaining relationships with his customers and employees by communicating well and keeping the people happy and motivated is what keeps the business going. Personalized communication is essential as one gets to know more about the people surrounding them and overall helps in better results and solutions. Being healthy, reliable, and independent are some of the essential factors of leading a good lifestyle. To inculcate these traits in the employees, not only for work, but also to nudge them towards excellent health, physical, and mental well-being is essential for their sustainability. As the restaurant employs a lot of young people starting in life, Baldur often says to them: “We are training you not for this job, but for your next job, my goal is for you to move on to greater things! This gives you allegiance and boosts morale a lot, and like I tell all my employees that my office is open for them to talk about work or anything they want anytime!” Living with his girlfriend and trusted Labrador, he cherishes life to the fullest. Often, Baldur and the lab go hunting and mountain hiking in his leisure time. September | 2020 32
The Legacy of Traditional Family Business have eaten their hot dogs. It has a long-standing experience of more than 80 years at the business forefront, and currently, the company is being run by the third and fourth generation now. It offers in-depth teaching of how to make our hot dogs and adds a touch of personal communication with everyone. With low employee costs, small overhead, and low cost for new units it should be possible to grow very fast in a big market. Also, Sláturfélag Suðurlands "SS" has in collaboration with Bæjarinn Beztu created a large number of TV commercials. What is common to all advertisements that have been made in partnership with Bæjarins Beztu Pylsur is that "Icelanders eat SS sausages." Bæjarins Beztu Pylsur is one of the oldest companies in the center of Reykjavík, and the company celebrated its 70th anniversary in 2007. The same family has owned it from the beginning, and it can, therefore, be said that it is a real family business. Several four generations of sausage makers have worked for Bæjarinn Bezta since 1937. Known for its hot dog, the organization is a popular choice for all hot dogs lovers. Customers are the critical assets for the company, and hence it requests all its customers to give honest feedback, be it good or bad. This ensures that with genuine reviews, it can improve its services and be at the top of its game. A Visionary Future “Good price, Great service, and Quality Product!” However, the biggest challenges of franchising the brand are developing relationships with people and nurturing them. The basics of real-life things are easy, but finding and working with the right professionals is hard. To resolve the issue, the best way is to talk everything over and put things on paper and in agreements as much as possible. Keep things simple and clean, and stay in touch. There are no stupid questions, and one should work to keep everything over the board. Bæjarins Beztu is passionate about their work, and hence in the next five years, it aims to expand its business to more countries and go beyond Iceland. It also plans to go global and grow in the US market through a franchise partner since it believes that it is a perfect fit for the business there. It is looking forward to getting its bread for the retail sale in supermarkets so that it is exciting. “All men are made one for another: either then teach them better or bear with them. I work with people, and I look at it as one of my missions to teach and grow the people around me, which my organization gives me a great platform to further!” concludes Baldur. The success of the Bæjarinn Bezta drives from its product quality being the same for decades, and serving top quality hot dogs, where it has specialized equipment to heat the bread and hot dogs on its own, is the secret ingredient of its success. This custom made hot dog is what makes the company stand out amongst all as its products are not sold anywhere and are made with a unique blend of condiments to accomplish an ideal hot dog recipe. It trains its staff members more than most businesses do to ensure the utmost quality, speedy delivery, and divine taste of the product. The Wall of Achievement The biggest accomplishment for Bæjarins beztu is the long horse of the race. It has sold hot dogs in the Second World War, and currently, it is proud to be still operating on a large scale. It has served a massive number of Iceland citizens and continues to history to date. Over the decades, it has bagged many awards and honors, to name a few of them: In August 2006, the British newspaper The Guardian selected Bæjarins beztu as the best hot dog stand in Europe. Among some of the famous people who have eaten at Bæjarins beztu include the former president of the United States, and James Hetfield, vocalist of the popular heavy metal band Metallica. The Franchise Game on Point The key benefit of owning the Bæjarins Beztu Pylsur franchise is that leading and world-famous brands like Bill Clinton, Kardashian sisters, Metallica, and tons of other top-class celebs September | 2020 33
T he coronavirus pandemic continues to affect the global economy and nations all around the world are working towards bringing things back on the pedestal. Be it the re-opening of business, the startups renewing their services, the market stimulating its structure, or people swarming back to work, the world is currently operating for a potential end of this year. On the financial forefront, this year is an anticlimax situation, where 2020 was the year where businesses were looking forward to sky- rocketing their business; the present scenario is vice versa. Be it the small-scale industry, large-scale industry, or multi-million dollar companies, almost everyone is hit some or the other way. While many businesses have closed due to the pandemic, there are also a few of the businesses that did well according to the need of the hour. The franchise business is no exception when it comes to the pandemic. Many franchises have revamped their businesses and are delivering the clients with essential services as of now. While many franchises are experiencing a huge loss and also some of them are on the verge of shutting down. For the franchise system, their group of businesses must come up with a plan of action and deliberately serve their customers. This indeed is a crucial year for the franchises to maintain their presence in the market and rise to the situation for a prosperous future. September | 2020 34
COVID-19 Enabled Franchises life and to be able to serve people to live a healthy life is one of the best jobs after all. that people started to maintain was personal cleanliness. As the virus is contagious, it is of utmost necessity to keep our surroundings sanitized all the time. Hence, since the pandemic, the cleaning companies are continuously receiving the orders of thousands of customers either for their products or services. The business of the cleaning and restoration franchises has advanced like never before and continues to grow on a high and global scale. The customers are frequently requesting now for more cleaning jobs contemplating the need for the hour. Therefore, the cleaning service centers are one of the next big industries to invest or earn large revenues. Delivery Services In these prevailing times, some franchises are coping up with the pandemic crisis, while few franchises are better positioned and have considerably shown desirable outcomes during these times. To name a few of them are: Due to the lockdown, the customers are dependent on delivery services as that is one of the safest options available as of now. This has seen a tremendous response around the globe as many companies have opted for contactless delivery during the pandemic for their customers to experience their products or services. As many companies are opting for online platforms, there is an opportunity for entrepreneurs to join these upscale delivery apps or also invest in starting a delivery business through franchising. With the given situation at hand, the delivery business is observed to experience steady growth in the upcoming years. Treatment for Senior Citizens As coronavirus is easily transmitted, the risk factor is high, especially for the senior citizens as they can be easily prone to it. Hence, the demand for in- house medication has seen an increase during the entire lockdown. As many senior citizens face issues regarding their health, it is imperative to get a regular check-up once in a while, this has not been possible considering the given situation. Hence, the senior care franchises have come to rescue for the senior citizens. This is an excellent investment option as health is the most important aspect of These were few of the franchises that have performed well during the pandemic and also are there others like the business services, consulting, healthcare, and more. With the new normal and lifestyle changes currently, these franchises business will be successful in the long term. So, if one is planning to start a business or go ahead and buy a franchise, one of these will reap their benefits in the upcoming future. Cleaning Services The coronavirus pandemic has changed many aspects of our life, but one of the biggest lifestyle changes September | 2020 35
E stablished in 1989, Jade Clinics is a family-owned and operated business with its roots starting in British Columbia. With expertise in this field, it offers personalized services in the Medical Esthetics Field under the regulation of proficient specialists. The clinic aims to end the torment of unwanted hair through electrolysis and provide its customers with a delightful experience. Jade Clinics meticulously manages the staff, franchises, administration, and the client through the day-to-day operations with respect and assistance. The Woman of the Hour A dynamic leader, Jennifer Desloges, is the Founder and President of Jade Clinics. She is a self-made entrepreneur andhas excelled in the medical esthetics field for over three decades specializing in electrolysis. She believes that clients are the most significant assets, and hence she works with a client-driven approach for excellence. Initially, in her early days, Jennifer had a personal struggle with hair due to polycystic ovarian syndrome, which later turned out to be a blessing for her. She has written a chapter in a collaborative women's book and has been on TV several times speaking as an expert in her field. responsibility I take very seriously. Every Franchisee /employee I bring into the brand; I strive to make them feel the same motivation to provide the results our brand has become recognized to deliver”, Jennifer's words of wisdom on her journey. children is the greatest achievement of her life. She cherished every moment of their upbringing and now has the pleasure of seeing them working with her at Jade Clinics. Her daughter Janine Jost is a franchisee owner, and her son Marc works at the office as the Vice-President. During her leisure time, Jennifer enjoys playing board games with her family at home and going to a Vancouver Canucks game with her husband, Marcel. Inspired by Michelle Obama's quote: “Success isn't about how much money you make. It's about the difference you make in people's lives”, Jennifer, who manifested her dreams at each step of the journey reminisces her humble beginnings and contributes to the service of the customers above all. “I started this journey over 30 years ago, with the hope of creating a solution for an issue I was dealing with. To look back at that today and know I am providing the same solution for countless other individuals is a An Eye-Opener in the Cosmetic Forefront The electrolysis technique has been in the industry for a while and has been filled with rumors and folklore. This taboo has been the case throughout the profession because of the unwanted stigma hair posed on society. In the past, no one wanted to talk about their hair problems; the introduction of Laser Removal in the early 2000s helped break down these walls, and people became more comfortable talking about and seeking solutions for their hair problems. Over the years, she has spread her wings and has expanded Jade's outreach to 11 clinic locations, which gives her a sense of fulfillment. Yet, undoubtedly having two amazing September | 2020 36
The management team made up of Jennifer, and her son and daughter have enabled the company to bring families together in business. Hence, three mother/daughter teams work at various locations of Jade Clinic. The company is growing with 11 clinic locations, and one franchisee location itself is owned by Jennifer's brother Tony. Being in the electrolysis field since 1989, Jennifer has trained over 100 electrologists and has the credentials to prove it. franchisees will be able to serve the vision and mission for the customers effortlessly. “Because you are working one on one with the client, there is a great sense of gratitude and fulfillment from seeing the client receive the results they are looking for. For our people, this is very rewarding and makes every day exciting”, states Jennifer. Conquering the Hindrances Effectively Jennifer addresses that one of the initial challenges and the highest on the totem pole was taking her knowledge and skill developed through years of practice and transferring it to another to replicate her success with electrolysis. The training structure needed to be revamped over the years as she realized not every student was capable of retaining and performing at the levels she expected. A Centre for Distinctive Amenities Over the years, Jade Clinics has received many honors, to name a few: In 2018, it was nominated and awarded Top 5 Small Business in BC, and in 2020, Jennifer wrote a chapter in the Women of Worth collaborative book series, chronicling her journey in the electrolysis and franchising worlds. The Future Growth Graph With a tagline of “Transforming Bodies, Transforming Lives,” Jade Clinics has built a reputation through their results and safety practices. The clinic stands out among its competitors as it has an army of practitioners, who are committed to delivering the best results to their clients. Jade Clinics has standardized the surgical microscope and local anesthetic (freezing like a dentist) throughout their brand, setting themselves further apart from their competition. The primary services include Electrolysis (Permanent Hair Removal), Skin Revision, Micro- Needling and Fat Reduction. Clients prefer Jade Clinics as an ideal choice for their services; hence in it’s decades long career, there have been thousands of testimonials of happy clients. Jade Clinics is currently operating in 11 locations and plans to grow to 20 locations within the next three years using its franchising model. It has also successfully converted three corporate clinics to franchise locations in the previous 18 months. This conversion model will position the administration team to focus on growing and opening more franchise locations in the upcoming years. “We are currently 90% based in British Columbia, in five years from now, I would like to see the Jade Clinics brand expand across Canada and be in all major cities from coast to coast. And start looking at franchising into the United States”, concludes Jennifer. The introduction of a camera system in the microscope gave the trainers a more in-depth perspective, allowing them to see as if they are performing the treatment. This enabled a more explicit development of the student and guided them to how the training was to be individualized. As equally important, it is to understand the franchise world; it isn't for everyone as it requires a lot of persistence and regimented dedication. Moments of Triumph Being a family business, Jade Clinics is honored to mark its presence in the industry for a long and lustrous time. An Onset on the Franchise Business Jade Clinics is a successful brand entity, which provides a turnkey franchise opportunity. It supports every phase of the franchise process from site selection, lease negotiation, full training, equipment buying power, call center, and online booking. It also offers exceptional ongoing training and support through the whole franchise journey. However, finding the right people for the business is essential, and hence at Jade Clinics having a helper's mentality as a personality trait is vital for the franchisees and employees. With empathy, the employees and September | 2020 37
T he storm caused by the Coronavirus pandemic has transformed the world upside down. It has shattered all the fundamentals and is transforming an era of new times that is here to stay now for a while. So, when almost all the businesses were hit by the COVID-19 pandemic, how powerfully has it impacted the franchise domain, and how are the franchise companies reviving back on track is yet to be seen. The franchise business follows a chain which comprises franchising, franchisors, franchisees, the entrepreneurs, and also the business owners. Hence, this central line of business is entirely impacted and as all of them are closely interdependent, the franchises are looking forward to a lucrative plan of action to battle the existing challenges and provide a frontrunner mindset. September | 2020 38
The Prevailing Times of the Franchising World Revitalizing with the Existing Times One cannot predict how long these situations last, hence working on the alternatives for it for time being is the best choice. For the hotel business, which is majorly affected than others, the best way to have a word with their customers is to maintain their website, and whenever the state is allowing tourists or professionals based on work, get across them. There is a huge effect seen on the sales of many services and products, the supply chain has been interpreted and is now experiencing a drastic change. Some sectors will be extremely affected as compared to others, which include the aviation, tourism, F&B, and hospitality sector. Even though these sectors are seen coping with the presiding times, the demand for them is comparatively low and will take time to bounce back on track. While the global economy has been hit by the coronavirus, the long-term franchise businesses are at risk. With the situation starting to get under control steadily now, the supply chain must gain some momentum to run the long race ahead. The franchises have to manage the other stakeholders or suppliers, establish a coronavirus strategy, protect their consumer base, look after their staff members, ensure that the other franchisees are operating properly, and many more such aspects have to be taken into consideration for its well-defined maintenance. Also, a breakthrough for many companies is now to find potential franchisors with Made-in-India products. The new law conditioned by the government on a ban on Chinese manufactures, products, services, and their overall business market in India has revolutionized the start of a new era. Hence, a large number of franchises will now have to find new Indian franchisors that are ready to source their Indian products across. This is an important decision for companies to make as they have to deliver their customers with premium quality products in a cost-effective manner. Currently, the customers are well- aware of the situation and hence they are seen combating with it with more precautions than usual. So, for the franchise businesses, it is imperative to advertise their products or services with utmost cognizance and deliver the customers with safety first. Keeping up with the times will go a long way for the franchise business, so be it a restaurant that is now opting for online delivery making sure your presence is known to your regular customers on the various platforms available and make use of it thoroughly. The franchise networks which are tremendously affected by this have to stick to their roots with their strong leadership and ace solutions. The impact of coronavirus can be tackled by franchises keeping in mind their audience and team come and work together for a better future of this industry. With the new narrative of “Atmanirbhar Bharat”, Indians are all set to pave their path in the world for years to come. September | 2020 39
PickUp USA Fitness's commitment is to provide a world-class basketball and fitness experience. E stablished in 2012, PickUp USA Fitness is a full-service basketball focused fitness franchise. It is the first and only basketball- based fitness club concept operating in the United States, which was founded with an aim for players to create a better way to play basketball. It offers a bunch of excellent facilities like group & private basketball training, pickup basketball games with referees, full weight, cardio rooms, gyms, and many more serving as a one-stop platform for basketball participants. The vision of the company was just pickup basketball with referees, however this concept took off at its first location, where players started seeking a platform dedicated to basketball aided services. This laid the foundation of PickUp USA, where it puts the customers first and gives them the top priority. Every decision is customer-friendly boosting a fitness-enabled environment. Working with a customer-centric approach ensures a positive reputation for its clubs that allows word of mouth and referrals to take off. The Coach on the Floor operating across the country, including multiple locations owned by NBA athletes. A champion's approach combined with passion is incredibly important to succeed as an entrepreneur. Jordan is a team player, who commands the same level of passion from his team members to succeed as a business owner. A committed team of highly specialized professionals delivers the best outcomes in an area of business. Hence, being able to recruit, train, and continuously motivate, and develop a team is the key to success. With the tagline “A Better Way to Play”, Jordan aims to expand his business to communities across the country and drive strong financial returns for PickUp USA Fitness franchise owners. A zealous leader, Jordan Meinster is the Founder and President of PickUp USA Fitness. Jordan played pickup basketball his entire life, and always envisioned a gym that would improve the basketball experience for the millions of players across the country. After close to a decade in the financial services, he launched PickUp USA Fitness in 2011 and began franchising the concept in 2016. Striking a balance between professional and personal life Jordan adds “I'm very fortunate to have a job that I love. It's a lot of work, and there are certainly challenges, but I love what I do, and I truly "look forward to Mondays." With that, I don't feel compelled to deliberately set boundaries so that I can escape work. I do always ensure that I have time to get "off the grid." Whether that's a hike, playing basketball, or a getaway with my wife. Those quick refreshes keep me on my game.” With expertise in the sports industry, PickUp USA Fitness is currently September | 2020 40
Building an Exclusive Identity • Voted the Emerging Franchise for 2020 by Franchise Gator. Fastest Growing & road of trial and error as to how to best meet the customer's needs and thrive as an independent gym. It has successfully overcome every obstacle in its way and rose to victory. Be it from site location to construction, scheduling, staffing, training, sales, or many more, it has encountered the whole gamut of challenges and can now confidently implement its full- proofed success system to fitness entrepreneurs looking to avoid those same pitfalls. • Voted the Emerging Franchise for 2019 by Franchise Gator. Fastest Growing & PickUp USA Fitness stands out in the gym industry because of its unique specialization. Basketball is an immensely popular sport and has a strong participation rate with over 30 million annual participants. For all the basketball enthusiasts, PickUp USA Fitness is an ideal choice as the players are the key assets of the club. It bestows its players with dynamic yet challenging basketball boot-camps, which are result-oriented private training sessions for its athletes to learn and develop their skills for accomplishing their goals. • Entrepreneur Magazine's 2019 Franchises of The Future. • Voted the Fastest Emerging Franchise for 2018 by Franchise Gator. • Entrepreneur Magazine's 2018 Hottest Franchises To Buy. Growing & Most importantly, the fitness center has learned from the customers and always structured its services based on what the consumers are demanding. After seven years of operating experience, today Pickup USA Fitness has a thriving business model in place that has been crafted through valuable insights, expertise, and adapting to consumer preferences. The Plan of Action for the Future Additionally, the key differentiator is its organized and officiated pickup games, the members have the opportunity to play in daily competitive pickup games that retains all of the fun aspects of pickup basketball yet cuts out all of the futile hassles. This makes Pickup USA Fitness a platform with ace services and prompt responses, which keeps expanding with the on-going momentum making it distinctive amongst all. “When you take care of the customer, they will take care of you. We go out of our way to wow our members and guests in every interaction with them, and they have referred friends and family, and the result is a continuously growing business”, concludes Jordan. PickUp USA Fitness is actively seeking franchisees to develop clubs in selected territories. Within less than five years as a franchisor, it has boasted sites in seven states with additional sites pending in four other states. With its unique set of offerings and a huge market for its services, it has spent years refining its brand before providing franchise opportunities for upcoming franchisors. It has defined a playbook for franchisees to follow with a power- packed plan; for franchisees, who put in the work, implement the plan, and stay focused on growing their club will have a high likelihood of success within the system. Looking at its exponential growth, there are one too many key benefits of investing in a Pickup USA Fitness franchise. It delivers an unparalleled gym experience with a relentless focus on customer service. Also offers a true plug-and-play, simple operating model, and its services cater to a massive potential market of basketball and fitness enthusiasts. With a whopping number of participants, PickUp USA Fitness is shaping the future of basketball becoming a preferred option for many franchisors. For its future endeavors, PickUp USA Fitness envisions to be a nationwide brand that will be operating in all 50 states and possibly beyond. As basketball is a global sport, the company focuses on delivering strong unit-level economics at each franchise location. It also plans to enhance its existing model to offer world-class service to the customers and generate strong economic returns for its club owners. Slam Dunk the Hurdles off the Court Pickup USA Fitness journey to the forefront has been challenging, the development process starting from an initial concept to growing to a full- stretched business with leaps and bounds is a rewarding experience. Over the years, it has learned countless lessons through the rough The Wall of Achievements PickUp USA Fitness has won multiple prestigious honors in its journey for its exceptional performance and principled work-ethic. To name a few of them are: September | 2020 41
S tarting a business is intimidating for beginners especially when they just step in without any research or analysis and decide to jump in the pool because they are motivated for a new journey. So, as they start searching for more options, often they land and select the option of buying a franchise. So, what does a franchise mean? A franchise is a high-end business owned and run by a franchisee, which allows or gives permission to others called the franchisor to use their business models and trademarks. The business is branded by the franchisor, which is offered assistance such as training, advertising, and support services by the franchise. Using a readymade brand entity simplifies the process of starting and growing a particular business as one gets guidance from the parent company. So, if you are thinking about starting a franchise business, but have limited information of what it requires, here is a step-by-step process that will guide you and help understand a well-defined structure of starting a franchise. September | 2020 42
Choosing the Right Franchise According to Your Desired Goals Be a Team Player you a clear idea and will make you look organized and balanced in front of your investors. Do your researches, mark the details, collect sufficient funds, acquire equipment and inventory, obtain necessary licenses and insurance, and sort the proven track record to stand-out amongst all. Professionals are the core of the success of an organization and with a worthy team, one can scale to new heights. Once you are done building your physical location, start assembling your team. With exceptional management and various team members, the franchise will be able to run their daily operations with ease and become functional with all its projects. A committed and experienced team can generate a strong foundation and build an excellent system for future performances. It is often said if you love what you do, you will succeed in that and also it won't feel like you are working. So, keep it simple and choose a franchise that matches your ideal strengthens and goals. While doing any kind of business it is necessary to understand what suits your mindset and skillset in the longer run. To sustain in the marketplace, a preferred choice is to know what type of business would one like to own and what is the need of the hour that the customers are looking for? Finding a niche accordingly will help the franchise in achieving its desired goals. Examine the Market Opportunities and Exposures To be a favored choice among the customers and deliver them with offerings that suit their criteria, it is important to understand the market conditions and explore them. When you choose a place to build your franchise in the local market make sure you collect the data of how profitable it is to start the business in that area along with the competitors if any. Then, proceed ahead and create customized solutions for clients to form good customer relationships from the beginning. So, here are some of the best steps to start a resourceful franchise business, there are other steps also that should be considered like attending seminars or events for few tips, improving your interpersonal skills, be consistent, and work with a holistic approach. So, the bottom line is starting or running a franchise business is not at all an easy task, but it's achievable if one put the efforts and stay focused throughout. A Plan of Action One of the most crucial factors of starting a franchise is to have a plan, write down your plan to understand precisely what are your pros and cons, and how to go about it. This will give September | 2020 43