Exclusive Entrepreneur Story on Advanced Analytics and Research Lab (AAARL) by Eric Huang

1. Exclusive Entrepreneur Story on Advanced Analytics and Research Lab (AAARL) by Eric Huang Eric Hung, the founder and CEO at Advanced Analytics and Research Lab (AAARL), provides an insight into some useful techniques of advertisement, advice to the budding entrepreneurs, and his journey of building AAARL, a top-notch establishment. Business Upside [BU]: How did you get your idea or concept for the business? Eric Huang [EH]: When I was still in university, just finishing up my Masters of Analytics at Ivey Business School, I was thinking about what I wanted to do once I graduated. I had been in analytics consulting before and had offers to several consulting firms for full-time, but I wanted to do something that involved some sort of social impact because that was what I was truly passionate about. I’ve always been involved with helping the community, I volunteer at least once a week and have been volunteering for most of my adult life. I make time to connect with those in the non-profit or government sector and better understand the work that’s being done in that field. Examining the market, I realized that there weren’t any boutique companies that focused on these areas specifically. So I thought, why don’t I just start my own? The idea actually came to me, interestingly enough, through a dream. I was sleeping and it was 12:30 in the morning and I sat up in my bed because I had this idea. I called my friend up and he was nice enough to take the call so early in the morning. I talked to him for half an hour about this idea and soon I thought, hey this might be viable. So, I spent the whole night creating a preliminary business plan and some quick financial models to see if the business was feasible and turns out it was! Just one week later, I started the business and it’s been a crazy ride ever since!

2. Business Upside [BU]: What was your mission at the outset? Eric Huang [EH]: My mission when starting the company is still the mission I have now. I want to make data accessible to everyone. Many people when they think of data, they get intimidated. They think it’s expensive, complicated, and something that only large, rich organizations have the luxury to use. What my team and I do at AAARL is we provide top-of- the-line, easily accessible, and affordable analytics to all organizations from the largest car manufacturer in Canada to a small family-owned cupcake shop. Specifically, I always try to reach out to non-profits or governmental organizations. I found a lack of accessible and affordable analytics in these sectors and my mission is to leverage their data and analytical capabilities so that they can become more efficient, productive, and generate better performance. Business Upside [BU]: How do you advertise your business? Eric Huang [EH]: We have various channels for advertising our business. Firstly, we sponsor conferences such as the Big Data and AI Toronto as well as attend global tech conferences such as Web Summit. During these events, we network with like-minded individuals, exchange ideas, and stay in contact if any collaboration opportunities open up. Before COVID, I used to attend events almost every night after work to meet with entrepreneurs, business leaders, artists, and all sorts of different people in Toronto. When I first arrived in Toronto I knew probably 10 people, but now I can stand anywhere in the financial district of Toronto and within 5 minutes I’ll say hi to someone I know. You can read the full content: https://www.businessupside.com/2020/12/17/entrepreneur- story-on-advanced-analytics-and-research-lab-by-eric-huang/ Watch the full video:https://youtu.be/zjzthN_6CV4 •••••••••••••••••••••• BusinessUpside Email ID: support@businessupside.com Phone No.: +1-425-605-0775 Visit Us: https://www.businessupside.com/ Stay Connected Via: https://www.facebook.com/businessupside https://www.youtube.com/channel/UCuSkeS5oU-B2tRIBDYntmaw https://twitter.com/BusinessUpside1