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Learn How to choose a domain in positioning your website at the top of search engines can become an obstacle course. There are many factors that influence (more than 200) and, in addition, they tend to change frequently. In this post, we will talk about the importance of choosing a domain to improve your SEO and we will show you the 4 tips that you must take into account to be successful.
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Table of Contents in choosing a domain Includes the word or keywords to choose a domain Register your domain for as long as possible Choose a domain that is related to the theme of your website Keep your name free of penalties Choose directories or subdomains correctly Other factors Include the keyword(s) to choose domain One of the most used techniques for positioning is the “ Exact Match Domain ” (EMD). EMD domains are those that exactly match a search term and are optimal if you are looking to get a good result in terms of positioning. For years Google has been offering good positions to domains that include keywords. However, we should not think that the domain name is enough to achieve the desired positioning. Google is making efforts to locate the websites that are dedicated to spam and a website with poor quality could be totally counterproductive for SEO, no matter how much the domain corresponds to the search that is intended to be positioned. Definitely, Exact Match Domain helps in positioning, however, this technique must be combined with a good website that offers adequate information towards the keywords that appear in the domain name. If you can’t find an EMD domain, keep in mind that PMDs (Partial Match Domains) also exist. In other words, it is not necessary for the entire domain name to match the keywords that you want to position. Combined with a good content strategy, and folder and file names with extra keywords, we can achieve positive results in SEO. Of course, you can also take advantage of the new domain endings, which can make it much easier to find the best alternative for your project. But we insist. we must focus on the user, so the web must include valuable content of interest to visitors, where the most relevant keywords appear. For example, if you have registered the domain name “burraqitsolutions.com”, the user when clicking will expect to find information and content about “BITS”. If you refer to this keyword in the content of your website, it is more likely that Google will place you in important positions. There are tools that can help you select the keywords for your project and choose the most appropriate domain. Some are AdWords Keyword Tool, Google Trends, and Google Insights. Register your domain for as long as possible
Search engines understand that an old domain corresponds to a solid project, which conveys trust. Of course, it is important to have always used the domain correctly and not have fallen into bad practices so that the reputation is always good. Another factor of interest to Google is the time in which they have received the first inbound links and how the inbound links to the website have been growing over time. If for any reason you need to do a domain migration, you must implement a good strategy for the transmission of the authority of your links. At this point, the most important thing is to make the correct redirection from the old URLs to the new ones. It is not a good idea, for example, that all the URLs of a domain are redirected to the home of the new domain, but to the most appropriate corresponding pages according to the content. If you don’t have a domain yet, it’s a good time to reserve it and start developing your website with us. Choose a domain that is related to the theme of your website Your domain extension says a lot about the content of your page. This is something that search engines take into account to position you. What Google is most interested in putting you in the first position is that the content you offer to your users is of interest and has value. That is why in addition to analyzing your page, it will also read your domain extension. It is interesting that you choose the domain extensions that are more related to the theme of your website. For example, if you are dedicated to selling, the most appropriate would be the .com. And if your website has audiovisual content, you should register a .tv. Of course, if you are targeting an audience in a specific geographic location, it is ideal to register a territorial domain. Of all the possible extensions to choose a domain, the geographical ones have priority for the search engines, when they serve users from that country. For example, in the case of Pakistan, the com. pk domain would position better than a .fr. It seems that the new domain extensions (such as .hotel, .store, or .blog) work and influence SEO in the same way as traditional domains. Therefore, these new extensions represent a new opportunity to protect your brand and make it known, offering clear and differentiated content for both search engines and your potential customers. Another factor to take into account when choosing a domain is that they tend to influence the clicks your website receives. And, therefore, also in your SEO positioning. In other words, if your potential visitor uses the word commerce in their search, the search engines will boost the positions of the .com more because it is related to content. Keep your name free of penalties
Google rewards those domains whose owners are free of penalties and have never had domains identified as spam. As with the age of the domain, Google understands that it is a trustworthy project and will give it better positions. Some of the criteria that can cause a site to be identified as spam include the following: · URL with duplicate content (Either on the same site or on other known sites) · Pages with little content. · Number of outgoing links to various sites that are not particularly relevant to the subject matter of the website. · Use elements such as headings or META tags to position keywords that do not appear in the content of the page. Choose directories or subdomains correctly For Google, a subdomain has practically the same weight as a completely different domain. Therefore, to position a subdomain it does not help much that the main domain is well known. It can even be counterproductive to use too many subdomains. Instead, it is preferable to use directories. For example, instead of blog, burraqitsolutions, it is better to use arsys.es/blog. However, in the case of multilingual sites, it is important that each localization has its own subdomain, instead of user directories. Other factors while choosing a Domain The ideal domain has to be easy to remember, contain those keywords on the subject in which we want to be well-positioned, and avoid “rare” characters, including accents, numbers, hyphens, or complicated acronyms, as we explain in the article How to choose an effective domain name? These keys will help you in the SEO race to achieve the best positions for your website, but they only involve the first few meters. More challenges await you to overcome, to get to the finish line in the top positions. And, of course, the success of a project will also depend on how much you have thought about your users to define it. As with SEO positioning, it is essential that you think about your clients when choosing the name of your domain. Leave a Reply Your email address will not be published. Required fields are marked * Full Name* Email * Website
Write your comment here… * Save my name, email, and website in this browser for the next time I comment. Post Comment 3 replies on “How to choose a domain to improve my SEO positioning” Burhan March 7, 2022 at 12:37 pm Reply Very informative blog_ Ali March 7, 2022 at 12:46 pm Reply Such a good article. How to choose a domain to improve my SEO | IT T... March 7, 2022 at 1:16 pm Reply […] Learn How to choose a domain to improv your SEO ranking in Google , Yahoo, Bing and all other search Engines to grow online presence […] Automated page speed optimizations for fast site performance