Explainer videos are no longer brand-new concepts. In fact, they have been around long enough to catch changing practices as well as trends that are here to stay/keep coming back in the industry.
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Explainer videos are no longer brand-new concepts. In fact, they have been around long enough to
catch changing practices as well as trends that are here to stay/keep coming back in the industry.
Below are some of the most notable trends when it comes to explainer video services:
Marketers now demand slicker integration of video content with overall marketing. In the
past, the release of video content had been pretty much a one-off, stand-alone activity.
Nowadays, video productions are deliberately integrated with marketing, in that they
command proper (and prominent) placement on website landing pages, proper search engine
optimization, and larger distribution beyond usual channels like YouTube. With the advent of
social media networks that are allowing (and favoring) video content, explainer videos mostly
reach consumers through these channels.
From personalization to mass customization. Personalized, targeted, and focused content is
where explainer video and digital content, in general, is at right now. Soon enough, mass
customization practices for video production will be the norm.
Metrics will continue to be an important indicator of success/weakness of an explainer video
campaign. It is through metrics that you can find out important information about viewers,
such as the actual demographics you are reaching, versus your target audience, open and
completion rates, click away behaviors, and call-to-action completions—all these can be
strong indicators of the success or failure of your explainer campaign.
Short has always been sweet when it comes to explainer videos. While productions can be of
any length, people still prefer brief and to the point. Exceptions to these are explainers that
maintain a certain degree of interest throughout the duration of the video. Even when your
main point is well worth waiting for until the end of a 5-10-minute video, the truth is people
don’t have the patience to sit through something that doesn’t interest them or spark their
Pre-production is everything. You can have access to great prod and post prod talents, but
without sound pre-production, your final output may suffer. Great explainer videos start with
a great plan, a polished script, and a clear-cut story board, from opening to call-to-action.
This is why pre-production is so crucial to the success of any video production, be it an
explainer video, a promotional commercial, or some other marketing collateral in video form.