Dubbed the future of visual content, animated infographics take the power of static infographics to a whole new dimension.
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Dubbed the future of visual content, animated infographics take the power of static infographics to
a whole new dimension—one that uses motion and sometimes even sound to add a more engaging
element to the fast-becoming outdated form of content marketing. While the days of static
infographics are becoming numbered, the future is animated infographics, which is already
revolutionizing the way infographics are received.
The evolution of the static infographic from an effective blend of text and images to what now includes
motion, music, sound effects, and even voice overs, makes animated infographics a more universally
acceptable medium for conveying information and messages—much like video content. Animating
different elements in an infographic is a great way to more effectively present and visualize
information and data that are all too often hard to digest. Animated infographics make these kinds
of information and concepts more meaningful and palatable with the help of representational
graphics, embedded numbers, and an engaging storyline.
Iconic or representational graphics are great tools for depicting key, but often abstract concepts. In
many cases, the creative use of symbolisms, such as representations from the physical world, help
audiences better understand important ideas and concepts which can be difficult to visualize/explain
otherwise. A storyline, on the other hand, is a highly compelling way to add meaning to the
information being relayed. Humans are naturally inclined to storytelling. In fact, stories are among
the most efficient means of passing down knowledge while sustaining an audience’s full attention.
Narratives help bring context into data, thus promoting better understanding.
More than being innate storytellers, humans can also be very visual when it comes to learning and
most people find moving pictures and elements that excite the eyes so much more appealing than
plain text or words. According to research, the majority of what the brain processes (at least 90%)
is visual. This is probably the main reason why images can convey more things in a glance. Add
movement and images not only work to convey meaning better, but sustain our interest longer.
Animated infographics work by adding motion to an otherwise static content. Movement is another
great element that adds meaning and value to what is being presented, while creating more visual
interest, which helps keep people entertained and engaged. Animated infographics find great use in
many different forms, ranging from simple animated images to animated explanations and more.