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Learn how to make your audience care by turning your product into a story where the customer is the hero. A valuable resource for brands using animated video services or partnering with a video animation studio to drive engagement.<br><br><br>For more details, visit - https://www.b2w.tv/services/whiteboard-animation-company<br>
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Let’s Swipe Right HOW TO MAKE YOUR AUDIENCE CARE ABOUT YOUR PRODUCT @SunnyArora
TELL A STORY THAT MATTERS! Tell a story with your offering. Where you make your customers the hero of that story And since every hero has a superpower... Position your offering in a way your customers see it as their superpower Let’s Swipe Right
THE HERO’S JOURNEY While talking about your product in-depth seems like the right step forward... It won’t win hearts and minds You need to make your product’s story about the audience Where they see a connection between your product and their dreams and desires Let’s Swipe Right
SHOW POSSIBILITIES NOT PROMISES Make it less about the product... And more about what your product can do for your audience Speak to their life, needs, and emotions In other words... Focus on possibilities not inflated promises Let’s Swipe Right
WHAT IF YOU HAVE MULTIPLE STAKEHOLDERS? In most enterprise sales... Your offering has mutliple stakeholders, consisting of enterprise CXOs In this case, you have to pick a core hero that everyone agrees on. Once that is established, the other stakeholders can play critical enablers in your core hero’s story Let’s Swipe Right
FOUND THIS INSIGHTFUL? LET ME KNOW IN THE COMMENTS! Sunny Arora Chief Storytelling Officer at Broadcast2world SAVE & SHARE