Purpose-Driven Whiteboard Video Production for Brands

1. HOW TO MAKE YOUR WHITEBOARD EXPLAINER VIDEOS INSPIRING

2. WHY MAKE YOUR VIDEOS INSPIRING? An effective whiteboard explainer video tells your audience why you should be trusted in the moment But an inspiring explainer video that uses whiteboard animation builds trust and assurance in the long term Shifting the dynamic from a brand trying to sell something.... To a business who understands their audience’s frustrations and challenges and has their best interests in mind

3. START WITH A “WHY” Think beyond value propositions and sales pitches Your whiteboard animation explainer videos must show the meaning of your offering on full display as... Meaning inspires! Show vision, purpose, and impact and connect it with your meaning That’s the first step to inspiring your audience through your videos

4. SHOW RISKS AND SACRIFICE The audience should feel like the stakes are high But it has to be done in a way it doesn’t overwhelm them Show that your great vision also comes with great risk and sacrifice While showing how your committment to achieving your vision is even greater Making the risk worth it

5. FOCUS ON TRANSFORMATION Inspiring causes go beyond operational problems and financial returns. They empower us to be better versions of ourselves Your whiteboard explainer video needs to make your audience feel empowered like this And that will happen when you tell your story in a way viewers see their transformation and feel it happening at the end

6. FOUND THIS INSIGHTFUL? LET US KNOW IN THE COMMENTS!