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How Live-stream Shopping Will Dominate 2022

A live-stream shopping platform allows consumers to buy products in real-time while a person or a brand is showcasing them. These are highly interactive, and consumers can ask about or leave comments about the products, and hosts can address them directly. Finally, when the buyer is ready to purchase, they simply need to click on the embedded link in the streaming video to make the purchase in just a matter of seconds.

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How Live-stream Shopping Will Dominate 2022

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  1. How Live-stream Shopping Will Dominate 2022 If a brand or company uses streaming videos on social media platforms to sell their products to live consumers in real-time, it’s called live-stream shopping. Live-stream shopping or e-commerce is becoming the fastest growing marketing sector worldwide. You can host shows via live-stream platforms to showcase your brand or hire any celebrity who can host live streams reviewing your best-selling products to encourage viewers to purchase them. Popular product varieties for live-stream shopping are clothing, beauty products, fashion items, home decors, furnishing items etc. A live-stream shopping platform allows consumers to buy products in real-time while a person or a brand is showcasing them. These are highly interactive, and consumers can ask about or leave comments about the products, and hosts can address them directly. Finally, when the buyer is ready to purchase, they simply need to click on the embedded link in the streaming video to make the purchase in just a matter of seconds. Why has live-stream shopping become so significant? Live-stream shopping is a kind of conversational commerce that is really easy, fast and more convenient for the consumers. Brands are using several social media platforms like Facebook, Instagram and YouTube to showcase their products using live streams. They are dedicating a good amount of resources to planning and developing content for their product’s live streams, like preparing storylines or scripts, involving popular hosts like influencers, celebrities or models for the broadcasts. The majority of the brands are now following the “See Now, Want Now” trend model. How to prepare a captivating live-stream shopping event?  Choose a live-streaming platform: You can choose between your own website, any dedicated live- streaming platform, or any of the social media platforms to host your live-stream shopping videos. Collaboration with a charismatic host: You need someone popular, like social media influencers and celebrities, to host your live-streaming shows. Use of catch:There is huge competition among businesses or brands for capturing customers’ attention. So, you should use a catch like any giveaway, a contest with a special prize or special offers on your  

  2. products to create enough buzz and motivate customers to watch your live streams instead of your competitor’s. Benefits of live-stream shopping Whether you are a brand or a consumer, live-stream shopping is being adopted by both sides and becoming popular and successful day by day. It is anticipated that the U.S. live-stream shopping will reach nearly $11 billion by 2022’s end and will grow more than twice by 2023. Some perks of live-stream shopping are,     Boosts digital sales Helps nurture real human connection Cost-effective Everyone loves it How to leverage live-stream shopping in 2022? It is high time that brands incorporate live-stream shopping into their e-commerce marketing strategy for 2022. You can choose from the below platforms for your brand. 1.Facebook Perhaps the most popular live shopping experience provider currently, where brands can interact with their consumers to sell products in real-time. 2.Amazon Amazon is also providing its customers with the experience of live-stream shopping via the Amazon Live feature within their own platform. It can be accessed from the Amazon Live Creator App. 3.TikTok Another brand new online shopping platform using live-streaming is the TikTok live-stream shopping feature, where product pop-ups can be seen when a brand displays its products in a live video. Customers can then tap on the product pop-up to add them to their cart. 4.YouTube Different brands, celebrities and influencers are successfully using this platform to live-stream shopping- related experiences like product hauls or the launching of new products. In 2022, YouTube is planning to capitalise on live-stream shopping with a unique week-long live-stream shopping feature called “Holiday Stream and Shop”, which will allow influencers to sell their products directly on the platform. 5.Self-Hosted

  3. If you have your own brand website, you can self-host live-stream shopping events directly from your website. It offers you enough flexibility to stream varieties of shopping events and connects personally with your customers. Original Source-https://teqnotech.com/2022/04/13/how-live-stream-shopping-will-dominate-2022/

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