how to pick the right spricing strategy for mobile app project

1. There are many mobile app development companies in dubai developing mobile apps and having the success in most of them but there are still the apps where they fail they might in one aspect called the pricing strategy we being the best IOS app development company in dubai are giving you a brief of the pricing strategy firs of all What is a pricing strategy? App pricing is the method of earning the return on the investment through the mobile apps tha you develop it helps to determine the price of the product that is either unpriced overpriced There are different niche,goals and value and other prospects that you have to consider before you are deciding on the planning strategy There are multiple pricing model where choosing one is not a easy task below we are listing some of the pricing strategy that might be helpful in deciding Free You know that people do fall for the free stuff and it is very easy to attract the people when you label any item free that same is with the mobile apps There are two types that you can have whn you are launching the app in the free one is that you can launch the app for completely free with some good UI attratcing more customers and another type is make the app free with some in app ads that would earn some income one of the best examples where the inapp ads are used is the games Freemium Freemium is a type where you make some of the items in the app free and some of the items to be paid and more over the apps are free to download There are three strategies depending on the features,tiers and the incentives There is a two tiered approach where the download is for free but when you want to access the premium functionalities you will have to buy the features again one of the best examples are the strategic games where if you have the extra lives you will have to pay for it Another type is that you access the all the feature of the app free for a limited time and then you will have to pay to access the same feature Not but not the least make all the feature free along with the in app ads Paid This is a strategy where you can allow the download of the app only after they pay for the download to keep it in simple words that apps that you have to pay for downloading falls under the paid pricing strategy and this is the most difficult and the risky strategy ti implement since there are a large number of free apps the paid apps will be getting a very less traction but there

2. is some positive too if you have the loyal customer they tend to download the app even if the app is paid for downloading it Paymium This is the model where pay is not just for downloading the app put if you want to access the feature as form the above point if you fallow the paid pricing strategy then the traction of the apps are less since a lot of free apps are there and this is a more complex strategy where you will have to pay for the download and also for the features with in the app How do you choose the best strategy Choosing the strategy depends on many factors and we ar mentioning them below On the target audience Audience is the key for any business and getting the to target the right audience will decide the success of the app and similarly if you can choose the bidding strategy based on the target audience If you are designing the app for the audience who are of high networth who are ready to pay for anything then the paid or pamium is the best strategy to apply And if the app is targeted towards the students then the best strategy would be free or freemium The platform for which you design the app for After the target audience the next big thing that plays the major role in deciding the pricing strategy is the platform for which the app is being developed android is the platform where the scope is for apps with th free and freemium pricing strategy you can barley find the paid app that are successful in android on the other there is a good scope for the app with the pricing strategy of paid and paimium in app store since most of the people do like to download the app even if they are paid Based on the competitor pricing strategy This is the strategy that every one has to impart while deciding the pricing strategy you willa have to make the good research of the strategy that your competitors are planning and then plan the strategy for your app this almost makes sure that you get the return of investment in form of money