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Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014

Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.

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Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014

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  1. www.kairaymedia.com

  2. We Want Authority! www.kairaymedia.com

  3. Link Building is bad Mmkay! www.kairaymedia.com

  4. So Many Options • • • • • • • • • • • Comments Forums Directories Article Sites Organizational Sites (.gov, .edu) Buying Links Partnerships Link Networks Blogger Outreach Linkbait (Viral Marketing) Content Marketing www.kairaymedia.com

  5. So Many Options • • • • • • • • • • • Comments Forums Directories Article Sites Organizational Sites (.gov, .edu) Buying Links Partnerships Link Networks Blogger Outreach Linkbait (Viral Marketing) Content Marketing www.kairaymedia.com

  6. Is That a Bad Thing? www.kairaymedia.com

  7. Social Signals Are Better! www.kairaymedia.com

  8. Social Signals Are The Future • Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.” • Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.” • Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…” www.kairaymedia.com

  9. Yeah Yeah. Give Me Links Quality Social = Quality Natural Links! The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts www.kairaymedia.com

  10. Why Content Marketing Works Visibilty to Influencers – Influencers need content – They rely on social channels – They see your content through their chosen channels • This provides confidence to the influencer – They link to or share your content blindfiveyearold.com/social-signals-and-seo www.kairaymedia.com

  11. Improving Your Chances • • • • • • Social Aggregation Sites Infographics Become a Resource Social Outreach Research Monitor for Natural Success www.kairaymedia.com

  12. Social Aggregate Sites Reddit Inbound Pinterest LinkedIn Today www.kairaymedia.com

  13. Imgur Gets Gangster www.kairaymedia.com

  14. Imgur Gets Gangster Links From: 15,000,000 to 20,000,000 Views www.kairaymedia.com

  15. Infographics • • • Harder to Snag Too Big for Social Consider Partnerships - 196 links - Jeffbullas.com - Mediabistro.com - HuffingtonPost - Sitepronews - Ranks well www.kairaymedia.com

  16. Be a Resource • • • • • Influencers Love Resources Support Forums Gaps in the Market Vanity! Trending www.kairaymedia.com

  17. Social Outreach • • Reach out to Facebook Pages Work to become a Reddit Moderator – Identify or participate in upcoming SubReddits Participate in Twitter Chats Google+ Communities – https://plus.google.com/communities/111129321876252584400 – 23,000+ members LinkedIn Today Influencer • • • www.kairaymedia.com

  18. Monitor for Natural Success • • • Reddit .rss Analytics Alerts Social Mention Monitoring www.kairaymedia.com

  19. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com

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