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Email Marketing for Medical Practices | BraveLabs

Email marketing is one of the best ways for healthcare organizations to market themselves and reach bigger audiences. Here's the faux pas of email marketing that you need to be aware of. https://thebravelabs.com/blog/email-marketing-best-practices-for-doctors-and-clinics/

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Email Marketing for Medical Practices | BraveLabs

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  1. Email marketing best practices for doctors and clinics

  2. Email marketing is one of the best marketing tools available to healthcare providers.

  3. With ROI as high as $36 for every $1 invested, it’s not hard to see why.

  4. Here are some best practices for email marketing:

  5. Don't send too frequently. 33% of marketers send emails weekly & 26% send them monthly

  6. Use a professional email address. Professional addresses make you seem like an expert

  7. Practice good email list hygiene. remove inactive subscribers and those who unsubscribe regularly

  8. Don't send to unengaged recipients. the open rate for the industry is 21.48%, ditch those whose open rate is much lower

  9. Only send to those who opt-in don’t spam your emails to those who don’t want them

  10. Offer an incentive. incentives can help improve your CTR, which is 2.69% on average

  11. Don't forget the footer. add all the info that potential patients might need

  12. Contact BraveLabstoday to start using email marketing at your clinic

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