140 likes | 150 Views
Watching the digital transformation bring about changes in the healthcare industry? Not sure whether medical marketing reps are the right way for your pharma brand to promote its products? Confused about the role of content marketing? Our blog will answer all your questions. https://thebravelabs.com/blog/importance-of-healthcare-content-marketing/<br><br>
E N D
Is healthcare content marketing replacing the role of a medical marketing reps?
Marketing representatives are ubiquitous in every industry, including healthcare.
But content marketing is slowly replacing their use.
Content marketing generates interest services through sharing of information and content.
Content can be in the form of articles, videos, podcasts, or other media.
Content marketing requires low capital but gives a high ROI.
Most healthcare professionals only want to meet medical reps once a month.
66 percent of professionals think that meetings with medical reps don’t add any value.
That’s why pharma companies need to switch to content marketing.
Pharma companies build engagement and loyalty with content marketing.
They can also convey the benefits, uses, and other vital information in a quick manner.
Medical representatives are then able to focus on the end of the sales funnel.
BraveLabs helps pharma companies update their marketing strategies for the digital age.
Learn how content marketing can complement your medical reps.