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Virtual Events – Connecting Virtually with Your Target Audience

Virtual events provide a unique opportunity to connect people from all over the world u2013 without leaving the comfort of home. There have been significant advancements in the reliability and effectiveness of online meeting platforms, and virtual events are now a viable way to share unique ideas, promote products or deliver a service.

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Virtual Events – Connecting Virtually with Your Target Audience

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  1. Virtual Events – Connecting Virtually with Your Target Audience

  2. Virtual events provide a unique opportunity to connect people from all over the world – without leaving the comfort of home. There have been significant advancements in the reliability and effectiveness of online meeting platforms, and virtual events are now a viable way to share unique ideas, promote products or deliver a service.

  3. Showcase Your Latest Products Business owners now have the opportunity to host worldwide virtual events to showcase their latest products to current and prospective clients from across the globe. Just last year, during the peak of c-19 lockdowns, we were able to continue promoting travel and adventure destinations through Canada’s first ever nationwide Virtual Travel and Leisure Show. Our first show took place September 10-12, 2020. Consumers attended the event for free, virtually exploring destinations by visiting online pavilions, watching exhibitor videos, virtually chatting with destination experts, and downloading brochures. More than 125 international exhibitors participated in the show and 2500 travel trade advisors and media attended the event in real time, and in the weeks following, as we kept the show website live long after the event.

  4. We are all leading busy lives. Between work, family and social life and current travel restrictions, carving out time to attend trainings, meetings, shows or conferences can be difficult. Add to that travel-related expenses, and it is obvious why virtual events are becoming so popular.

  5. Virtual Event - Where to begin? Here are some initial questions you need to ask yourself prior to hosting a virtual event:1. What technology will I use to host the event?2. What content will I deliver?3. What is my budget?4. How long will the event be?  5. How will I market this virtual event?

  6. There are different types of virtual events such as webinars, conferences, workshops, seminars and more. The type of virtual event you host depends on some key factors:1. The type of content you want to share with your audience2. Your budget3. Your comfort level with the technology you wish to use4. Technical comfort level of your attendees

  7. Tips for a successful virtual event 1. Place your most compelling content up top, at the beginning of the event, for maximum impact and high audience retention.2. Do not keep your attendees waiting between segments. Keep things moving.3. Start with some big news, an amazing fact or a lead keynote speaker.4. If you are targeting a business audience, host your event during the work week. If your event is centered around personal development, host it on a weekend.  5. Keep time zones in mind: choose hours that work for the majority of your audience.

  8. Virtual events generate quality leads People from across the world can easily gain access to your virtual event as all that is needed is a working internet connection. Attendees can connect through interactive chat sessions and visual content and live presentations. This works to increase the global reach of your business while producing quality leads from geographically distant places.

  9. Thinking about going “Virtual”? Contact Bradley Dean to develop and deliver your next virtual event. Whether you want to promote your business or build relationships among team members, Bradley Dean and the team at Granite Productions can help.  Backed by years of experience, Bradley Dean and Granite have the skillsets and knowledge to produce innovative virtual event programs.SOURCE CREDIT: https://bradleydeantoronto.tumblr.com/post/655955583201050624/virtual-events-connecting-virtually-with-your

  10. THANK YOU FOR WATCHING

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