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The Way Forward for Experiential Marketing — with Bradley Dean in Toronto

Experiential marketing is all about connecting with clients and engaging their senses through innovative and immersive experiences.

Bradleydeantoronto
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The Way Forward for Experiential Marketing — with Bradley Dean in Toronto

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  1. The Way Forward for Experiential Marketing — with Bradley Dean in Toronto

  2. Experiential marketing is all about connecting with clients and engaging their senses through innovative and immersive experiences.Some examples of experiential marketing include:- Sampling (food, perfumes)- ‘Test Drives’ (cars, bikes, cosmetics)- In-store experiences (mobile phones, televisions, laptops)- Expos and tradeshows (for a wide range of products and services)- Stunts (surprise guest, unexpected announcement, big reveal)

  3. The Future of Experiential Marketing:The concept of experiential marketing has been steadily growing in popularity, as marketers come up with increasingly innovative ways to engage with audiences and stand out from the competition. However, the pandemic temporarily put a damper on in-person experiential events, putting the event world into a tailspin.

  4. “This potentially devastating setback for the experiential marketing and events industry was transformed into an incredible opportunity,” said Bradley Dean, Toronto, Principal Granite Productions. “Marketers had to pivot and innovate, coming up with new ways to create engaging, immersive experiences. They took it online.”

  5. Virtual Experiential Marketing:Experiential event planners and producers are taking their events and experiences online. (And with the dawn of the ‘metaverse’, these experiences are only going to get more realistic and impressive). Everything from virtual tradeshows and home tours to online quizzes and virtual try-ons (glasses, make up, hair styles etc.) — marketers are engaging with prospective buyers online, generating a buzz for their brand, forging connections and creating loyalty.

  6. Larger Reach with Online Events:Online experiential marketing events provide brands and businesses with a wider reach. Event organizers don’t have to invest as much when planning and executing an online event, therefore savings are passed on to exhibitors and attendees, making it possible for more people to attend and participate. More and more businesses are likely to take their events online or host hybrid events, which combine online and offline participation.

  7. Bradley Dean and the Toronto Granite team recently produced Canada’s first-ever nationwide virtual travel and leisure show, which garnered media attention and wide acknowledgment of its unique concept. This extraordinary show allowed participants to download brochures, access exhibitor videos, interact with other attendees, and chat online with representatives from different destinations. It presented attendees with a dynamic and interactive medium to get travel recommendations and plan future travel absolutely free of cost. Even virtually, you can provide prospects with an experience that engages the senses. Throughout the lockdowns and Covid shutdowns, Bradley Dean and the Toronto team worked tirelessly to bring their experiential marketing expertise online.

  8. Bradley Dean has developed and produced creative, engaging and successful experiential marketing plans. He serves as the Principal of Granite Productions in Toronto, a company which has helped many organizations through its innovative and unique approach to marketing.

  9. Experiential marketing strategies developed by Bradley Dean and the Toronto Granite team can help your organization, product, service or brand gain traction and attention. Unique experiential marketing campaigns designed by Bradley Dean and the Toronto Granite team have been proven to boost ROI while improving brand awareness.SOURCE CREDIT: https://medium.com/@bradleydeantoronto/the-way-forward-for-experiential-marketing-with-bradley-dean-in-toronto-5503ed13213f

  10. THANK YOU FOR WATCHING

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