Experiential Marketing — Delivering Memorable, Tangible Experience to Prospects

1. Experiential Marketing — Delivering Memorable, Tangible Experience to Prospects

2. Experiential marketing refers to a unique approach to advertising where emphasis is put on the connection you establish with customers. It aims to give them an experience that they can’t forget, creating a positive association with the brand or product/service that is being promoted. The goal is to stimulate the emotions of your potential customers and create a lasting impression.

4. Of course, creating an engaging experiential initiative is not simple. Finding an idea that powerfully connects with the intended client base can be challenging. You have to know your target audience and decipher how they think and feel based on the limited information you have.

5. Here are our top 3 tips to create a connection with your audience using experiential marketing:Research — Understand your audience and what makes them tick. You have to present them with content or an experience that will allow them to immerse themselves in your brand or product/service offering. To do this, you need to understand what they care about and what would motivate them to act.

6. Use the right platform — What will best convey your current message and forge a connection with your audience? A live event? A mobile team that reaches out to your audience? An Instagram Live event? Dynamic content?Go viral — Whatever you choose to do, make it something that your audience will want to share with others. A live or virtual event, a cool infographic, a funny commercial, a sample.

7. “With all the competing voices and noise out there, it is crucial to establish a connection with your prospects using unconventional methods and powerful emotions. You need to stand out. Granite Productions has a team of experts ready to create powerful experiential marketing events and initiatives — online and in person.” Bradley Dean, TorontoPrincipal, Granite Productions

8. Experiential advertising does not use passive marketing strategies. It focuses on communication with prospects that will motivate them to act — this includes sign-up, enrolment, donations, purchases. Any action you want them to take to help them progress through your sales funnel. And the best thing about experiential marketing — because it is tailored to your target audience and is created to stimulate their senses and emotions, it doesn’t feel like a hard sell. They are happy to register, sign-up, purchase, or share your messaging because they feel sincerely compelled to do so.

9. Experiential marketing has the ability to create grassroots publicity. When you give prospects a memorable, tangible experience, they feel inspired to share it.During lockdown and Covid-19 closures, our team continued to deliver top-notch experiential marketing online. We successfully produced the ‘Virtual Travel and Leisure Show’ in September last year. A first in Canada, this virtual travel and leisure show garnered media coverage and thousands of visits.

10. The show allowed attendees to access exhibitor videos, interact with other participants, download brochures and chat online with agents from various organizations. It gave participants a dynamic and intuitive medium to get travel ideas and plan future travel free of charge.

11. Bradley Dean in Toronto is the principal of the Granite Productions, a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Explore the potential of experiential marketing: Contact Bradley Dean and the Toronto Granite team to find out more.SOURCE CREDIT: https://medium.com/@bradleydeantoronto/experiential-marketing-delivering-memorable-tangible-experience-to-prospects-b3a6ff6bfc8e

12. THANK YOU FOR WATCHING