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u201cAppropriate for almost any kind of business, experiential events allow potential customers to meaningfully interact with your product and forge a connection with your brand,u201d said Bradley Dean, Principal, Granite Productions. u201cThese events generate buzz and get the job done.u201d
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Experiential Events: How to Generate Buzz and Meet Your Objectives
Bradley Dean, Principal at Granite Productions in Toronto, offers valuable insight into experiential events.Hosting an experiential event can be one of the most impactful, memorable and fun ways to captivate an audience and convert prospects.“Appropriate for almost any kind of business, experiential events allow potential customers to meaningfully interact with your product and forge a connection with your brand,” said Bradley Dean, Principal, Granite Productions. “These events generate buzz and get the job done.”
If you think your business is ready to host an experiential event, here are a few things to consider:
Know What You Want & Don’t Lose Focus:As with any marketing campaign, you must have a clear objective.“It’s not enough to simply give people the opportunity to engage with your product virtually or in person,” said Bradley Dean. “You have to curate an entire experience that will prompt your customers to take the desired action – anything from making a purchase or signing up for a free trial, to providing their email address or sampling a new product.”You also have to have an overall goal for the event, for example, capture 1,000 email addresses or raise overall brand recognition among 18-24-year-olds by 25%.
Clarity in Message:While it is natural to want your event to make a splash, it shouldn’t overshadow the main message you want to convey. When you are marketing an idea or a product through an event, it is important that it takes centre stage.
Make It Magical:The ‘wow factor’ is critical. An important part of experiential events is appealing to the senses – that’s what gets them to connect with your product or service.
Consider hiring professionalsExperts like Bradley Dean and the Toronto Granite team can help you plan, promote, and execute the most impactful, exciting and successful experiential marketing campaign. A team with the right combination of experience and strategic and creative vision is an invaluable resource.SOURCE CREDIT: https://bradleydeantoronto.wordpress.com/2021/08/19/experiential-events-how-to-generate-buzz-and-meet-your-objectives/
