DQ-Fan-Feedback-Survey (1)

1. DQ Fan Feedback Survey Customer Satisfaction & Insights Transforming guest experiences through actionable feedback and meaningful rewards

2. Building Customer Loyalty Through Listening Survey Objective Target Audience The DQ Fan Feedback program captures real-time customer insights from guests across the U.S. and Canada, helping us continuously improve food quality, service excellence, and overall guest satisfaction. • Recent DQ guests with valid receipts • U.S. and Canadian residents, 18+ years • English, Spanish, and French speakers • Customers who visited within 3 days Participation drives menu innovation and operational improvements Every voice matters in shaping the future of the DQ experience.

3. How the Survey Works 01 02 Visit DQFanFeedback.com Enter Your Receipt Code Navigate to the official survey portal from any device Input the 19-digit survey code or phone number from your receipt 03 04 Provide Visit Details Select Your Language Enter date, time, and location information to validate your visit Choose from English, Spanish, or French to complete the survey 05 06 Share Your Experience Receive Validation Code Answer questions about food quality, service, cleanliness, and overall satisfaction Get your unique redemption code for a complimentary Dilly Bar

4. Sweet Rewards for Your Time Free Dilly Bar 3-Day Entry Window Complimentary treat with your next visit as our thank you for participating Complete survey within 3 days of your receipt date to qualify for reward 30-Day Redemption Validation code must be redeemed within 30 days at participating locations Important: One survey per receipt. Validation code cannot be combined with other offers or promotions.

5. What We're Measuring & Why It Matters Food Quality Service Excellence Taste, temperature, freshness, and portion accuracy. Direct feedback helps refine recipes and preparation standards to ensure every treat meets expectations. Friendliness, accuracy, and staff knowledge. Insights drive training programs and recognize top-performing team members who create memorable experiences. Store Cleanliness Speed of Service Dining area, restrooms, and overall presentation. Cleanliness scores inform maintenance schedules and operational best practices across all locations. Wait times and order efficiency. Data reveals bottlenecks in drive-thru and counter service, enabling targeted process improvements. Overall Satisfaction Open Feedback Likelihood to return and recommend. This key metric predicts customer loyalty and identifies which factors most influence the complete DQ experience. Additional comments and suggestions. Qualitative insights capture nuances that ratings alone can't reveal, inspiring innovation and problem-solving.

6. Guest Journey: From Receipt to Reward Receive Your Receipt Keep your receipt after purchase—it contains your unique 19-digit survey code and visit details Access Survey Portal Visit www.dqfanfeedback.com within 3 days and enter your code or phone number Complete Questions Answer 5-7 minutes of questions about your experience—be honest and specific Record Validation Code Write your unique validation code on your receipt immediately after completion Redeem Your Dilly Bar Present receipt with validation code at any participating DQ location within 30 days

7. Insights Driving Action Survey Participation Trends Top Feedback Themes 1 Faster Drive-Thru Most frequent request across all regions 2 Mobile Ordering Growing demand for digital convenience 3 Menu Variety Participation increased 35% year-over-year as awareness grows and guests recognize their feedback creates tangible improvements. Interest in seasonal and limited-time offers 4 Staff Training Appreciation for friendly, knowledgeable teams

8. Turning Feedback Into Action Menu Innovation Guest requests directly influence new Blizzard flavors, limited-time offers, and healthier options. Recent examples include plant-based additions and premium ingredient upgrades based on survey demand. Operational Efficiency Speed-of-service data reveals peak bottlenecks, informing staffing adjustments, equipment upgrades, and process redesigns. Drive-thru times improved 18% at pilot locations implementing feedback-driven changes. Digital Transformation Mobile ordering and loyalty program enhancements respond directly to guest preferences for convenience. Survey insights prioritize feature development and rollout timing across markets. Training & Recognition Service feedback identifies coaching opportunities and celebrates exceptional team members. High-scoring locations share best practices network-wide, elevating standards everywhere.

9. Maximizing Your Survey Experience Guest Best Practices Keep Your Receipt Safe Store it in your wallet or take a photo—you'll need the code and visit details Complete Survey Promptly Take it while your experience is fresh, within the 3-day eligibility window Be Specific & Honest Detailed feedback helps us address real issues and replicate what's working Write Down Validation Code Record it immediately on your receipt—you'll need it to claim your Dilly Bar Plan Your Redemption Visit Use your reward within 30 days at any participating location

10. Eligibility & Important Rules Age & Residency One Survey Per Receipt Must be 18 years or older and a legal resident of the United States or Canada to participate Each receipt is valid for one survey entry only—multiple submissions from same visit are not permitted Time Limitations Reward Restrictions Survey must be completed within 3 days of visit date; validation code expires 30 days after issuance Free Dilly Bar cannot be combined with other offers, discounts, or promotions; no cash value Next Steps & Resources Survey Portal:dqfanfeedback Customer Service: Contact DQ Guest Relations for questions about survey participation, validation codes, or reward redemption Franchise Support: Marketing and operations teams can access detailed feedback dashboards through the franchise portal Your feedback shapes the future of Dairy Queen. Thank you for taking the time to share your experience and help us serve you better.