The Incredible Advertising Value of Vehicle Graphics and Wraps

1. Bayou Graphics Presents The incredible advertising value of vehicle graphics and wraps Value Cost Effectiveness See why vehicle graphics have the highest impact and are the most cost effective way to spend your precious advertising dollars. Vehicle graphics are the most cost efective Advertising effectiveness is measured in cost per impression reaching as many people as you can per dollar of ad spend. $/Thousand Impressions 2083 $25 2000 $23.70 1800 $20 $21.46 1600 1299 1400 $19.70 $15 1200 1000 $10 800 $7.75 600 400 $3.56 $5 129 42 46 $0.77 200 $0.48 50 281 $0 $0 TV Magzine Radio Outdoor Ads Vehicle Wraps Fleet Graphics Newspaper Most expensive Least expensive Least impressions Most impressions Vehicle graphics and wraps have the lowest cost per impression and highest number of impressions per dollar when compared to other advertising channels. Reach thousands of people daily On average, vehicle graphics and wraps generate 101 impressions per mile. According to Geopath, vehicles with graphics can be seen by 30,000 to 70,000 people daily. Reflective Truck Graphics: 14 million impressions/year Local delivery van graphics: 16 million impressions/year Trailer graphics: 10 million impressions/year A commercial vehicle wrap guarantees views and impressions whenever they are on the road or parked- there is no downtime and they advertise 24/7! Highest Visibility and nearly Impossible to Ignore. Relative to other advertising methods, vehicle wraps and graphics are much less likely to be ignored, unless of course someone is asleep at the wheel! Sources: *American Trucking Association **Goo Technologies 96% noticed truck side ads.* 36% ignore radio ads.** 35% ignore newspaper ads.** 37% ignore TV ads.** 82% ignore Online ads.** Vehicle graphics and wraps are the most noticed, best remembered, and least ignored means of outdoor advertising. Get noticed, Be remembered Vehicle graphics and wraps create lasting impressions 97% of audiences recall ads on trucks Source: RYP & Becker Group 75% of audiences develop inpression about the advertised brand and offerings Source : American Trucking Association 98% of audiences said vehice graphics create positive image for the company Source: American Trucking Association 91% of audiences can notice text and graphics on truck wraps Source: American Trucking Association 29% of audiences would make purchase basedon the vehicle ad they saw Source: American Trucking Association A mobile vehicle ad creates 2.5x more attention than a static billboard. 96% of audiences think vehicle ads have more impact than billboards VS. Source: American Trucking Association Source: Perception Bayou Graphics Commercial Fleet Wraps & Graphics Find out more at www.bayougraphics.com Bayou Graphics Corporation, 2020 All rights reserved 832-912-8200 sales@bayougraphics.com c