HCS 539 Effective Communication - tutorialrank.com

1. HCS 539 AllAssignments For more course tutorials visit www.tutorialrank.com HCS 539 Week 1 Individual Assignment Health Care Marketing Reflection HCS 539 Week 2 Individual Assignment Health Care Analysis HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review HCS 539 Week 5 Individual Assignment Public Relations Presentation HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation **************************************** HCS 539 Week 1 IndividualAssignment Health Care Marketing Reflection

2. For more course tutorials visit www.tutorialrank.com Write a 700- to 1,050-word reflection on current health care marketing techniques. Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include advertising trends in pharmaceutical marketing, promoting specialized clinics and hospitals, public relations events related to health care, or promoting health care products or services. Address the following points: What types of marketing are being used? How are they being used? What is your opinion on current health care marketing techniques and trends? Do you feel current techniques are affecting consumer trends? If so, how? Do you see any positive or negative effects due to current techniques and trends? Format your reflection consistent with APA guidelines. ****************************************

3. HCS 539 Week 2 IndividualAssignment Health CareAnalysis For more course tutorials visit www.tutorialrank.com Choose an existing health care organization. Write a 1,050- to 1,400-word paper on the organization of your choice. Include the following:  Describe the four Ps--product, price, place, and promotion--and explain how and why they are important to the organization's success.  Examine the relationship between the organization's marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.  Determine the target market, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan. including demographics, Format your paper consistent with APA guidelines. ****************************************

4. HCS 539 Week 3 IndividualAssignment Marketing Research and Segmentation For more course tutorials visit www.tutorialrank.com Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases. Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following: Describe your research method. Describe the databases and findings.

5. Describe at least two strategies you could use to segment your market. How does this profile provide you with insight on how the people in this area perceive your organization? How will your target audience characteristics help you determine your market strategies? Is the demographic and psychographic information accurate? Why or why not? Provide a brief description of the facility or organization. **************************************** HCS 539 Week 4 IndividualAssignment Positioning and Differentiation Review For more course tutorials visit www.tutorialrank.com Choose two existing health care organizations or companies in the same discipline, such as hospital-hospital, insurance company-insurance company, med spa-med spa, and so forth.

6. Compare each organization's positioning and differentiation strategies in a 1,400- to 1,750-word review. **************************************** HCS 539 Week 5 IndividualAssignment Public Relations Presentation For more course tutorials visit www.tutorialrank.com Complete one of the following options: Option A - Responding to the Public Research a public relations scenario you recently heard in the news. This could be anything that required a hospital or health care facility or company to make a statement about their recent practices. Some examples include medical errors, such as the surgery of a wrong limb or organ; pharmaceutical issues, such as the Tylenol®crisis in 1982; or facility violence, such as shootings or baby snatching. Create a 8- to 12-slide presentation that addresses the following:

7. Provide a brief overview of the scenario and answer the following questions: How did the hospital or facility respond? Why was it necessary for the facility to respond? How did they promote the hospital's view? What was the outcome of the response? Would you have done anything differently if you provided the facility's public relations response Option B - Public Relations Interview Contact an individual working in health care public relations to set up a 30-minute interview regarding their role as a public relations professional. Create an 8- to 12-slide presentation that summarizes your interview. Include the following: Describe the organization and what products and services it provides to the public. Identify the role of the person you interviewed. Who does the person interact with externally and internally? Does the organization have a formal PR plan? If so, what does it entail? If not, do they need a PR plan? What is their plan or process for promoting the organization if they do not have a formal PR plan? What does his or her job entail? Does he or she address issues and problems or promote the facility? Does the role involve issue or disaster management?

8. What challenges does he or she face in public relations? What did you learn from the interview? Do you have a different understanding of public relations in health care now? **************************************** HCS 539 Week 6 Learning TeamAssignment Health Care Marketing Plan Presentation For more course tutorials visit www.tutorialrank.com Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program.

9. Create a 20- to 25-slide Microsoft® PowerPoint® presentation, with speaker's notes, detailing your plan. Speaker's notes must be between 100 to 200 words per slide. Include the following: Background information What is the name of the organization or program? What is the geographic location? What is the organizational mission? Industry background: Describe the industry's historical background. Situational SWOT analysis: Assess the organization's environment. Address why your marketing plan is necessary. Include the following: Strengths (internal) Weaknesses (internal)

10. Opportunities (external) Threats (external) Market research Why must market research be conducted? What kind of data will you use: primary, secondary, or both? Why? Marketing objectives: List your quantifiable marketing objectives. Explain what you want to achieve. Define estimated dates by which you want to achieve those goals Marketing strategies: Describe the general approach or best way to meet your objectives. Consumer analysis

11. Determine the demographics of the program's potential consumers. Determine the psychographics of the program's potential consumers. Identify common consumer behaviors of the program's potential consumers. Target market Determine the primary market: What are the characteristics of the primary market? Determine the secondary market: What are the characteristics of the secondary market? Market segmentation: How will you segment the market? Why? Competitive analysis Identify your competitors.

12. Briefly describe your competitors' strategies. The four Ps Product What types of products, programs, or services are involved, as in a good, service, or idea? What are the features? How is it positioned and differentiated from the competitors? How is the product, program, or service identified, as in brand name, label, or packaging? Place What are the channels of distribution? Where are the facilities located?

13. Pricing What aspects must be considered in developing pricing? Determine a suggested selling price. Promotion How will you promote the organization or program? Personal selling Advertising Media mix: television, magazines, outdoor, direct mail, radio, or website Slogan and message Sales promotion activities: trade show or promotional materials

14. Public relations Regulations: Identify the regulations that affect your plan. Social marketing strategies Ethics and patient privacy Monitoring the plan: Create a way to monitor and evaluate your plan's success. ****************************************