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TechCADD offers the Best Shopify Course in Jalandhar , Punjab. Gain practical skills and expert mentorship for all levels, from beginners to pros!
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Best Shopify Course in Jalandhar TECHCADD.COM 9888122255
INCREASES ORGANIC TRAFFIC • Builds trust and credibility • Higher ROI compared to paid ads • Improves user experience • Long-term visibility Why is SEO Important?
: What is SEO? • SEO (Search Engine Optimization) is the practice of optimizing websites to increase their visibility and ranking on search engines like Google. • Focus: Organic (non-paid) traffic • Objective: Rank higher in SERPs (Search Engine Results Pages)
Types of SEO • On-Page SEO – Optimizing content and HTML elements • Off-Page SEO – Building authority through backlinks • Technical SEO – Improving site structure and performance • Local SEO – Optimizing for local search results
: How Search Engines Work • Crawling – Scanning content via bots • Indexing – Storing pages in Google’s database • Ranking – Displaying most relevant pages • Factors: Keywords, relevance, user signals, page quality
Keyword Research • Keyword research is the process of finding words and phrases people use to search for content. • Tools: Google Keyword Planner, Ubersuggest, SEMrush • Types: Short-tail, long-tail • Consider search volume, competition, and intent
Content Optimization • Create valuable, original content • Include relevant keywords naturally • Use headings and bullet points • Update outdated information • Focus on user intent and readability
Technical SEO Essentials • Mobile-friendliness • Fast page loading (Core Web Vitals) • HTTPS (secure site) • XML sitemaps • Robots.txt file • Fix crawl errors
Conclusion & Next Steps • SEO is a long-term investment • Combine content + technical + off-page strategies • Keep learning: SEO evolves with algorithms • Practice on your own website or blog • Stay updated with Google updates (e.g., Core Updates) • Video content
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