1 / 23

Online Digital Marketing and Services Provider help

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to potential customers. It involves various strategies and tactics aimed at reaching and engaging audiences online.<br><br>Key Components of Digital Marketing<br>Search Engine Optimization (SEO) u2013 Optimizing websites to rank higher in search engine results pages (SERPs).<br>Content Marketing u2013 Creating and distributing valuable content (blogs, videos, infographics, etc.) to attract and engage audiences.<br>Social Media Marketing (SMM) u2013 Using platforms like Facebook, Instagram, LinkedIn, and T

Baku3
Download Presentation

Online Digital Marketing and Services Provider help

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presentation On Digital Marketing: Empowering Business Growth Presented By: Name: Mrs. Bhakti Lad Batch : 12 - 2 Pm Trainer Name: Mrs. Neha Burse

  2. ABOUT ME I am Bhakti lad My Topic is Digital Marketing Digital marketing is important because it helps businesses reach a global audience, engage customers effectively, and drive measurable results—all while being cost-efficient and highly targeted.

  3. Agenda Introduction to Digital Marketing Key Channels and Strategies Tools and Analytics Latest Trends in Digital Marketing Case Studies Q&A

  4. What is Digital Marketing? • Definition: Digital marketing involves promoting products or services using digital channels such as search engines, social media, email, and websites. • Importance: • Reach global audiences • Cost-effective compared to traditional marketing • Measurable and data-driven

  5. Key Digital Marketing Channels • Social Media Marketing (SMM): Leveraging platforms like Instagram, LinkedIn, Facebook, etc. • Pay-Per-Click (PPC): Paid ads on platforms like Google Ads. • Content Marketing: Blogs, videos, infographics to engage and educate audiences. • Email Marketing: Personalized communication to nurture leads. • Search Engine Optimization (SEO): Improving website visibility on search engines. • Affiliate Marketing: Partnering with affiliates to promote your brand.

  6. Benefits of Digital Marketing • Wide reach and scalability • Personalization opportunities • Real-time tracking and optimization • Enhanced customer engagement • High ROI compared to traditional methods

  7. Tools for Digital Marketing • PPC Tools: Google Ads, Facebook Ads Manager • Social Media Tools: Buffer, Hootsuite, Sprout Social • Email Marketing Tools: Mailchimp, HubSpot • SEO Tools: Google Analytics, Ahrefs, SEMrush • Content Creation Tools: Canva, Adobe Spark

  8. Data and Analytics • Importance of tracking performance • Metrics to monitor: • Website traffic • Conversion rates • Cost per acquisition (CPA) • Customer lifetime value (CLV) • Tools: Google Analytics, Data Studio, Heatmaps

  9. Trends in Digital Marketing (2025) • AI-driven personalization • Voice search optimization • Video content dominance (short-form and live streaming) • Growth of influencer marketing • Focus on privacy and first-party data • Interactive content (quizzes, polls, AR/VR experiences)

  10. Case Studies • AI-driven personalization • Voice search optimization • Video content dominance (short-form and live streaming) • Growth of influencer marketing • Focus on privacy and first-party data • Interactive content (quizzes, polls, AR/VR experiences)

  11. Best Practices • Understand your audience • Invest in quality content • Test, analyze, and refine campaigns • Optimize for mobile users • Stay updated with trends and algorithms

  12. My Facebook Campaign

  13. Ad set

  14. Audience Targeting

  15. Ad copy

  16. Google Ads Live Campaign Objective: Video Campaign

  17. Ad Preview

  18. My Designs Using Canva

  19. Share you experience with Digital Trainee and Your Course Achievements Live Campaign Results Social Media Page Likes Keyword Ranking Business Website

  20. DigitizeBrand Hub (India) Pvt Ltd - 2nd Floor, Office No. 203, 204 Siddharth Hall, Near RankaJewellers, Behind HP Petrol Pump, Opp to Mahesh Bank, Karve Road, Erandwane, Pune instagram.com/digitize_brand/ https://twitter.com/digitizebrand contact@digitizebrand.com +91-8208400380 www.facebook.com/digitizebrand /company/digitize-brand channel/UCkyIyfd7T0qjDy9z9Unhg www.digitizebrand.com in.pinterest.com/digitizebrand/

  21. Thank You !

More Related