Top Oil & Energy Leaders Driving Innovation Across the UAE

April 2025 Driving Leaders Dr. Khursheed Alam General Manager, Al Masaood Projects Innovation & Engineering Division, Al Masaood UAE Is Net-zero a Realistic Goal? Innovation or Illusion? Decarbonizing the Oil Carbon Capture and Industry Storage (CCS): Dr. Alam Khursh?d Setting the Pace for Reinvention in Energy

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FROM THE Rewriting Managing Editor the Story of Energy Ryan Parker he oil and gas industry, once synonymous with grit, Art and Design Head drills, and fossil reserves, has steadily transformed T into a global engine of innovation and resilience. Business Minds Media Tech LLC. Mia Jones From the early days of exploration in the Arabian Gulf to the 5830 E 2nd St, Ste 7000 integrated energy ecosystems of today, this sector has not Business Development Managers #13042, Casper, only powered economies but also sparked technological revolutions. What was once solely about extraction is now Wyoming 82609 United States Jason Trent, Stacy Walker equally about efficiency, sustainability, and foresight. Our latest edition celebrates that transformation. It brings Executives into focus the pioneers, executives, engineers, and strategists who are rewriting the story of energy across the UAE. These Maryam Al Saud are the individuals not just keeping the wheels turning but reshaping the tracks entirely. Through thoughtful profiles and info@businessmindsmedia.com insightful conversations, we dive into the minds behind some Marketing Manager +44 20 4577 4296 +1 307 224 9596 of the most forward-thinking strategies shaping the region's energy narrative. Basma Al Qureshi The idea behind this edition stems from a desire to recognize those who lead not by title, but by action. At a time when Technical Head sustainability meets necessity, and innovation must marry Anna Turner infrastructure, this issue explores how UAE-based leaders are balancing legacy and progress with remarkable precision. Ryan parker It is also a tribute to the courage it takes to rethink what's Digital Marketing Manager long been considered established. Kevin Thompson - Managing Editor As the sector explores cleaner fuels, carbon reduction, and smarter grids, the future of energy in the UAE is being redrawn by hands that understand both tradition and Circulation Manager transformation. The horizon is no longer distant; it is being built today—rig by rig, watt by watt, decision by decision. Sarah Lopez Account Harry Wood

Dr. Khursheed WHAT’S INSIDE ! C O N T E N T S Alam Setting the Pace for Reinvention in Energy ProFile Chengdu Best Diamond bit Company (Bestebit) Embracing Innovation and Global Expansion 22 06 Articles Cover Innovation or Illusion? Story Carbon Capture and Storage (CCS) 16 Is Net-zero a Realistic Goal? Decarbonizing the Oil Industry 36

C o S v t e o r r y Dr. Khursheed Dr. Khursheed Alam General Manager, Al Masaood Projects & Alam Engineering Division, Al Masaood Setting the Pace for Reinvention in Energy My journey in the oil and gas sector has been driven by a strong technical foundation, strategic leadership, and a commitment to business excellence.

Top Oil & Energy Leaders Driving Innovation Across the UAE he oil and gas industry has never been static. From the T early days of crude extraction to today's highly digitized operations, it has been shaped by technological leaps, shifting global demands, and an ever-intensifying focus on sustainability. What was once an industry driven purely by resource exploration and extraction is now a sophisticated ecosystem where automation, artificial intelligence, and environmental consciousness dictate the next frontier. Regulatory frameworks, geopolitical changes, and the rise of alternative energy sources continue to reshape the playing field, forcing companies to evolve or risk obsolescence. Among those contributing to the industry, Dr. Khursheed Alam stands out for his ability to merge technological foresight with business acumen. His leadership at Al Masaood has not been about maintaining momentum but rather about setting a new pace. A Voyage of Innovation and Leadership Dr. Khursheed Alam's journey in the oil and gas sector has been shaped by a strong technical foundation, strategic leadership, and a commitment to business excellence. With extensive experience gained from working with globally renowned organizations, he has developed expertise in engineering solutions, business development, and market expansion. Upon joining Al Masaood, Dr. Khursheed's primary objective was to develop on the good progress achieved through nearly 50 years and build further and toset out to elevate its position within the oil and gas industry by strengthening key partnerships, enhancing service capabilities, and 08 09 www.businessmindsmedia.com www.businessmindsmedia.com

driving operational efficiency. He played a pivotal role in transforming the division's focus toward the energy sector by fostering strong relationships with operating companies, as well as key local and regional clients. A crucial aspect of this transformation involved expanding Al Masaood's portfolio to align with the industry's evolving demands. Through a strategic and client-centric approach, Dr. Khursheed aims to further enhance company's reputation as a trusted partner in the market. As General Manager, his ongoing priorities include sustainable growth, regional expansion, and operational excellence—ensuring that Al Masaood remains at the forefront of the energy sector. His leadership philosophy revolves around innovation, collaboration, and value creation, essential factors in navigating the industry's evolving landscape. Currently, Dr. Khursheed is spearheading initiatives to introduce innovative and sustainable solutions from global markets, with a strong focus on customized maintenance and overhauling services. His vision is to establish a one-stop solution for rotating, process, and static equipment. Orchestrating Success in Energy Through Vision and Innovation Throughout his tenure in senior management, Dr. Khursheed has gained profound insights into the key drivers of success in the oil and energy sector. One of the fundamental lessons he has learned is that strategic partnerships are essential for sustainable growth and market leadership. By building and nurturing strong, trusted relationships with national oil companies, EPC contractors, and global technology providers, he has established a solid 010 011 www.businessmindsmedia.com www.businessmindsmedia.com

Dr. Khursheed highlights the service models, and driving efficiency importance of staying deeply attuned further enhance business resilience and to market trends and industry shifts. competitiveness. This includes closely monitoring energy transition efforts, regulatory Furthermore, Dr. Khursheed developments, and emerging underscores the significance of technologies to align business leadership and talent development in strategies with evolving client needs. achieving sustained success. He firmly By proactively identifying gaps in the believes that a high-performing, market, he ensures that customized, technically proficient, and empowered value-driven solutions are developed to team is essential for executing complex differentiate Al Masaood from projects and delivering superior competitors. outcomes. By fostering a culture of collaboration, innovation, and Strengthening partnerships with continuous improvement, he ensures national oil companies, EPC agility in navigating industry contractors, and global technology challenges while driving organizational providers is another core strategy Dr. excellence. Khursheed prioritizes. These collaborations unlock access to new By applying these principles, Dr. markets, cutting-edge technologies, Khursheed has successfully led and large-scale projects, ensuring long- business expansions and strengthened term business sustainability and a Al Masaood's market positioning as a competitive edge. trusted and influential partner in the oil and energy sector. foundation for long-term success and Equally important is portfolio industry influence. diversification. Under Dr. Khursheed's Charting New Frontiers leadership, Al Masaood has expanded Equally critical, Dr. Khursheed into energy transition solutions, In a sector as complex and evolving as emphasizes, is the ability to adapt and integrated service models, digital oil and energy, Dr. Khursheed innovate in response to an evolving transformation, and advanced emphasizes that identifying energy landscape. With rapid engineering techniques such as reverse opportunities for growth requires a technological advancements, engineering and 3D printing. These proactive, analytical, and innovation- regulatory shifts, and dynamic market capabilities enable the company to driven approach. With the industry forces shaping the sector, he believes a offer end-to-end solutions, enhancing constantly shaped by technological proactive, forward-thinking approach maintenance, overhaul, and asset advancements, market fluctuations, and is imperative. Integrating digital optimization services to maximize sustainability imperatives, he relies on transformation, sustainability-driven value for clients. three key pillars: market intelligence, initiatives, and advanced engineering strategic partnerships, and innovation- solutions such as reverse engineering driven solutions to drive expansion. and 3D printing has been key to maintaining a competitive edge. As General Manager, my ongoing A strong customer-centric approach is another pillar of success that Dr. focus is on sustainable growth, Khursheed upholds. He highlights the regional expansion, and operational importance of deeply understanding excellence, ensuring that Al Masaood client needs, delivering tailored, high- value solutions, and ensuring remains a leading force in the operational excellence. Optimizing energy sector. supply chains, offering integrated 012 013 www.businessmindsmedia.com www.businessmindsmedia.com

Turning Market Intelligence into Impact on Revenue & Market approach rooted in alignment and systems into existing operations. At the Cultivating Agile Teams for a team is equipped with the right tools, Energy Industry Mastery Presence: value creation. He prioritizes projects same time, he invests in digital Future-Ready Energy Sector resources, and development • Achieved 500% revenue growth that align with Al Masaood's core transformation and explores energy As a leader, Dr. Khursheed is opportunities to excel. By promoting At the core of his approach is client- with major contract wins from competencies and offer long-term transition services. This dual-track committed to building and nurturing clear communication, accountability, centricity. Dr. Khursheed believes that ADNOC and leading EPCs. growth potential, while ensuring that approach enables Al Masaood to high-performing teams that can adapt and adaptability, he enables his teams engaging directly with clients, • Strengthened client relationships potential partners bring valuable continue serving the oil and gas sector to the evolving demands of the oil and to remain agile, responsive, and understanding their pain points, and by shifting from one-time sales to expertise, market access, and a shared while future-proofing the business in energy sector. He fosters a culture of consistently high-performing in a delivering high-performance, tailored long-term service partnerships. vision. Financial stability, risk alignment with evolving environmental collaboration, innovation, and competitive and demanding industry. solutions is essential for building • Created clear market management, and cultural fit are also and regulatory expectations. continuous learning, ensuring that his lasting value. Through this integrated differentiation by offering value- key considerations, as seamless strategy, he ensures that Al Masaood added, cost-saving solutions that collaboration is essential for successful Forging Enduring Alliances remains a forward-looking, agile, and reduced lead times and operational project execution. By targeting high- trusted partner in the oil and energy costs for clients. potential projects and forming Dr. Khursheed believes that building landscape. innovative partnerships, Dr. Khursheed lasting partnerships requires deep To reinforce this transformation, Dr. drives sustainable growth and client engagement and a customer- Dr. Khursheed emphasizes that in Khursheed launched a strategic maintains a competitive edge in the centric approach. By fully today's evolving oil and energy sector, marketing campaign leveraging energy sector. understanding client needs and accurate market intelligence is a platforms such as ADIPEC, industry challenges, he ensures that Al Masaood critical asset. It enables strategic workshops, and digital channels to Sales and revenue growth are delivers tailored, high-value solutions decision-making, helps anticipate showcase Al Masaood's expertise and fundamental to business success, and that foster trust and long-term industry trends, and ensures a attract new business. Dr. Khursheed adopts a proactive, collaboration. Open, transparent competitive edge. By leveraging data market-driven approach to achieving communication plays a crucial role in analytics, industry reports, and real- Redesigning Energy's Future with ambitious sales targets. By staying strengthening these relationships, along time market insights, he ensures that Al Smarter Strategies and Sustainable ahead of industry trends, building long- with a commitment to operational Masaood remains well-positioned to Innovation term client relationships, and offering excellence, ongoing support, and identify emerging opportunities. tailored solutions, he ensures that Al continuous innovation. This strategic Strong stakeholder engagement with Dr. Khursheed also prioritizes Masaood capitalizes on high-value approach has enabled Dr. Khursheed to clients, EPCs, and technology operational efficiency and financial opportunities. Agile sales strategies, cultivate mutually beneficial providers plays a crucial role in sustainability through process combined with an empowered team partnerships with key accounts in the gathering firsthand insights, allowing optimization, strategic sourcing, and and a strong focus on innovation, sector, reinforcing Al Masaood's Dr. Khursheed to develop tailored service transformation. Key initiatives enable the company to consistently position as a trusted industry leader. solutions that meet specific market include digitized workflows, localized exceed targets and drive sustainable demands. Additionally, regional and manufacturing, multi-skilled teams, business growth. When engaging in negotiations with sectoral diversification helps the and cost-efficient procurement stakeholders, including government company tap into new markets while strategies. These efforts have driven Engineering a Bold Shift from bodies and suppliers, Dr. Khursheed mitigating risks. By integrating this 300% profit growth in 2024, Products to Solutions adopts a collaborative approach based intelligence into business planning, Dr. enhancing efficiency, reducing on trust and mutual understanding. He Khursheed ensures that Al Masaood downtime, and strengthening market A key strategy implemented by Dr. emphasizes the importance of aligning remains ahead of the curve, using competitiveness. Khursheed at Al Masaood was business objectives with stakeholder innovation, digital tools, and transitioning the company from a priorities to achieve win-win outcomes sustainable practices to drive As the industry shifts towards product-based business model to an that create long-term value. By differentiation and long-term growth. sustainability and technological integrated solutions provider in the oil maintaining clear communication, advancements, Dr. Khursheed ensures and gas sector. Under his leadership, conducting thorough preparation, and Forging Strategic Alliances for that Al Masaood maintains a balance the company expanded its offerings to focusing on relationship-building, he Sustainable Growth between traditional business models include maintenance, repair, and effectively navigates complex and the integration of greener energy overhaul (MRO) services, introduced negotiations to secure favorable When identifying target projects and solutions. His strategy includes the reverse engineering and 3D printing agreements that support sustainable potential joint venture (JV) partners, incorporation of reverse engineering, technologies, and established mobile growth and operational success. Dr. Khursheed follows a strategic 3D printing, and energy-efficient service teams for onsite support. 014 015 www.businessmindsmedia.com www.businessmindsmedia.com

Innovation or Illusion? Capture and Storage (CCS) s the world grapples with the The process involves three primary electrification or renewables aren't urgent need to curb carbon stages: always feasible. A emissions, Carbon Capture 1. Capture – CO₂ is separated from and Storage (CCS) has re-entered the gases produced in electricity What makes CCS compelling is its climate conversation with fresh vigor. generation or industrial processes. compatibility with existing Touted by some as a technological 2. Transport – The gas is then infrastructure. Unlike wind or solar, breakthrough and dismissed by others compressed and moved, often via which require new systems, CCS can as a smokescreen for fossil fuel pipelines, to a storage site. be retrofitted to fossil fuel plants, continuity, CCS occupies a curious 3. Storage – CO₂ is injected deep offering a bridge to a cleaner future space between promise and skepticism. underground into rock formations, without scrapping current assets. But what is the real story? Is CCS a such as depleted oil and gas fields transformative innovation, or merely or deep saline aquifers, where it is Moreover, advancements in carbon an illusion dressed in green? intended to remain trapped for utilization—turning captured CO₂ into thousands of years. useful products like building materials, Understanding CCS: The Basics fuels, or even sparkling water—have The Case for Innovation added an economic incentive to the At its core, Carbon Capture and climate case. Projects like Climeworks Storage is exactly what it sounds CCS has gained support from energy in Iceland and Carbon Clean in India like—capturing carbon dioxide (CO₂) giants, researchers, and even are showcasing how CCS can move emissions from industrial processes governments as a way to decarbonize beyond theory into practice. and power plants and storing them hard-to-abate sectors such as cement, underground, typically in geological steel, and chemical Governments, too, are investing in formations, to prevent them from manufacturing—industries where CCS as part of their net-zero pathways. entering the atmosphere. 016 017 www.businessmindsmedia.com www.businessmindsmedia.com

The U.S. Inflation Reduction Act offers costs, and limited policy clarity remain the source and concentration of CO₂. significant tax credits for carbon barriers to large-scale deployment. For coal-fired power plants, for storage, while countries like the UK, instance, CCS can increase energy Norway, and Australia are funding Innovation, Not Illusion—If Done costs by 30% to 60%. Without pilot projects. The International Energy Right substantial subsidies or carbon pricing, Agency (IEA) has stated that CCS will CCS remains financially unattractive to be “essential” to achieving net-zero CCS is not a get-out-of-jail-free card. most private players. emissions by 2050. It's not a substitute for clean energy, behavior change, or smart policy. But That said, a shift is occurring. With The Skeptics' View: An Expensive when used strategically and rising carbon prices, more supportive Illusion? transparently, it can be part of the policy frameworks, and growing ESG toolkit. (Environmental, Social, Governance) Yet, not everyone is convinced. pressures on corporations, the Detractors argue that CCS is more of a The reality is that no single solution economics are slowly tilting in CCS's lifeline for the fossil fuel industry than will solve climate change. The favor. Countries and companies are a genuine climate solution. After challenge is too complex, the sectors now beginning to see it as a necessary decades of research and billions in too varied, and the timelines too tight. component of a diversified investment, CCS still captures only a In that context, dismissing CCS decarbonization strategy, rather than a tiny fraction of global CO₂ emissions. outright is short-sighted. Equally, silver bullet. placing too much faith in it could delay Critics point to the low success rate the more transformative changes we Not All CCS is the Same and high cost of many CCS projects. need. Some initiatives have failed outright It's important to distinguish between due to technical or financial challenges, Conclusion different types of CCS applications. while others have underperformed Blue hydrogen, for example, relies on significantly. The Petra Nova project in So, is CCS innovation or illusion? natural gas reforming paired with CCS Texas, once hailed as a flagship Perhaps it's both. It carries the promise to create a lower-emission fuel. Some example of CCS, was shut down in of decarbonizing our dirtiest experts believe this pathway could be 2020 after just four years of operation. industries—but only if pursued with viable during the hydrogen transition, clear-eyed realism, robust regulation, provided leakage and capture rates are Environmentalists also warn that CCS and an honest commitment to climate strictly controlled. could distract from proven, scalable goals. In the fight against climate solutions like renewable energy and change, CCS could be a powerful Similarly, Direct Air Capture energy efficiency. The fear is that ally—not as a savior, but as a (DAC)—a more recent offshoot of continued investment in CCS could supporting act in the much larger story CCS—extracts CO₂ directly from justify extended use of fossil fuels, of global transition. ambient air. Though far more energy- rather than accelerating the transition intensive and costly, DAC offers the to clean energy. potential to go beyond zero by actually removing historical emissions. Moreover, questions about long-term storage reliability remain. Can we The India Perspective really guarantee that CO₂ will stay locked underground for centuries? And In India, where coal remains the who is accountable if it leaks? backbone of electricity generation, CCS could offer a way to decarbonize Follow the Money: Economics of without derailing development. The CCS government has included CCS in its roadmap for low-carbon growth, and The economic feasibility of CCS is one institutions like NTPC are exploring of its most contested aspects. Capture pilot projects. However, the lack of a costs vary dramatically depending on mature carbon market, high upfront 018 019 www.businessmindsmedia.com www.businessmindsmedia.com

The greatest in the world isn’t in but in the minds of the people who use it to transform the world.

COMPANY (BESTEBIT) Embracing Innovation and Global Expansion n the world of drill bit has developed a range of drill bit manufacturing, innovation and series, each designed to offer improved I global reach are paramount. The thermal and impact resistance. industry continuously evolves with Their advancements include the advancements in technology and introduction of the Shuriken Reamer materials, pushing the boundaries of and other innovative tools, reflecting a drilling efficiency and performance. continuous effort to enhance drilling Manufacturers strive to enhance their efficiency and performance. product offerings by incorporating cutting-edge design and manufacturing Mr. Huang Jian, the Chairman, plays techniques, ensuring that their a pivotal role in driving the company's solutions meet the highest standards of strategic vision and growth. Under his durability and functionality. As drilling leadership, the company has embarked operations become more complex and on an ambitious expansion plan, demanding, the need for reliable, high- including new manufacturing facilities quality drill bits that can perform under and strategic collaborations. His focus extreme conditions has never been on innovation and quality has been more critical. instrumental in positioning the company as a competitive player in the Chengdu Best Diamond Bit global drill bit market. Company (Bestebit) was established on July 5, 1999. Since its inception, the Expanding Innovations and Global company has significantly expanded its Reach in Drill Bit Manufacturing presence, serving customers in over 35 countries. With a commitment to high- Chengdu Best Diamond Bit Company (Bestebit) was established on July 5, quality manufacturing, the company 022 023 www.businessmindsmedia.com www.businessmindsmedia.com

COMPANY (BESTEBIT) Embracing Innovation and Global Expansion n the world of drill bit has developed a range of drill bit manufacturing, innovation and series, each designed to offer improved I global reach are paramount. The thermal and impact resistance. industry continuously evolves with Their advancements include the advancements in technology and introduction of the Shuriken Reamer materials, pushing the boundaries of and other innovative tools, reflecting a drilling efficiency and performance. continuous effort to enhance drilling Manufacturers strive to enhance their efficiency and performance. product offerings by incorporating cutting-edge design and manufacturing Mr. Huang Jian, the Chairman, plays techniques, ensuring that their a pivotal role in driving the company's solutions meet the highest standards of strategic vision and growth. Under his durability and functionality. As drilling leadership, the company has embarked operations become more complex and on an ambitious expansion plan, demanding, the need for reliable, high- including new manufacturing facilities quality drill bits that can perform under and strategic collaborations. His focus extreme conditions has never been on innovation and quality has been more critical. instrumental in positioning the company as a competitive player in the Chengdu Best Diamond Bit global drill bit market. Company (Bestebit) was established Expanding Innovations and Global on July 5, 1999. Since its inception, the Reach in Drill Bit Manufacturing company has significantly expanded its presence, serving customers in over 35 Chengdu Best Diamond Bit Company countries. With a commitment to high- (Bestebit) was established on July 5, quality manufacturing, the company 022 023 www.businessmindsmedia.com www.businessmindsmedia.com

1999, in Chengdu, China, as a Bestebit has expanded its manufacturer of steel and matrix body presence to more than 35 fixed cutter PDC bits. Since its inception, in the drill bit industry, the company has expanded its presence to countries, focusing on more than 35 countries. Bestebit's primary manufacturing high-quality focus is on manufacturing high-quality drill bits designed to drill bits designed to compete with global leaders in the drill bit industry. Over the compete with global leaders years, the company has optimized its design, materials, and manufacturing methods, implementing robust quality control procedures to ensure top performance in the intended applications. The company's drill bit cutters, essential components in its products, have undergone continuous development to meet the highest performance standards. Initially launching the Eco Series cutters, Bestebit introduced the Mars Series in 2003, the Tiger Series in 2009, the Trident Series in 2015, and the Trident+ Series in 2019. Each new series featured enhanced thermal and impact-resistant properties compared to its predecessors. Additionally, Bestebit has developed 3D- shaped cutters in various forms to further enhance drilling efficiency. 024 025 www.businessmindsmedia.com www.businessmindsmedia.com

In 2014, Bestebit introduced the Shuriken Reamer, a proprietary dog leg Bestebit has expanded its presence to in the drill bit industry , reamer incorporating innovative inserts more than 35 countries, focusing on and design methods to improve manufacturing high-quality drill bits wellbore smoothness, reduce stress on designed to compete with global leaders BHA components, and prevent potential stuck situations. In 2020, the company established a new manufacturing facility for BESTE- DYNA Drill Motors, licensed by Schlumberger, with an annual production capacity of 5,000 motors, ranging from 4-3/4" to 11-1/2". In 2022, Bestebit began manufacturing Schok-Subs, also licensed by Schlumberger, with an annual capacity of 500 units ranging from 6" to 14". Advanced Design and Manufacturing Techniques for Drill Bits and Downhole Tools Bestebit has an in-house team of design engineers who utilize the most advanced design software to design and analyze drill bits and downhole tools. The Application team, working closely with sales and field engineers, evaluates tool performance and wear, creates comprehensive design modification plans, and discusses these plans with designers to implement the necessary changes or to develop new designs. The steel used in the manufacturing of bits and tools consists of high-grade alloys, which are additionally heat- treated to enhance strength and durability in harsh drilling environments. New technologies employed in the design and manufacturing processes include reinforcement in the blades to increase strength, high-grade matrix powder to further optimize design strength, high- grade hard-facing materials to improve wear resistance, and CFD optimization to enhance cleaning and minimize erosion. Innovative Cutter Technology and 026 027 www.businessmindsmedia.com www.businessmindsmedia.com

C H A I R M A N B E S T E B I T Environmental) standards, and overall Reaming Solutions satisfaction with the product. The ISO9001 Certified Precision collected data is compiled and The key differentiation between Manufacturing and Quality Control Mr. Huang Jian analyzed to assess product Bestebit and its top competitors in the performance and determine the need industry lies in the cutter technology The manufacturing facilities are for product improvements or the used. Traditionally, cutters are pressed certified with ISO9001 for quality design of new products. at low pressure and then subjected to a control measures. All bits and leaching process to enhance wear downhole tools are produced using the Advanced Environmental resistance. However, Bestebit does not highest precision machines, including Management and Facility Upgrades employ the leaching technique to 3-axis, 4-axis, and 5-axis milling improve thermal resistance. Instead, machines. Quality checks are The manufacturing facility constantly the company develops its cutter recipes performed at every stage of upgrades machines and equipment to in-house, using minimal cobalt content manufacturing, which allows for and pressing them at significantly the latest technology available, corrections as needed and helps avoid higher temperatures and pressures. enhancing efficiency to minimize any rejection due to quality issues. This approach results in a PDC matrix energy consumption and environmental with more diamond and less cobalt, impact. The brazing area, die check Customer Feedback and Product providing equivalent or better thermal area, grinding area and painting area Evaluation Process resistance compared to leached cutters are contained to prevent harmful fumes while maintaining the same impact and metal dust from spreading within After every bit run, the field engineer is resistance as unleached cutters. the indoor environment. The fumes are required to have the Customer filtered through multiple stages to Feedback Survey form completed by Additionally, the Bestebit Shuriken both the rig foreman and the remove toxins and dust, with the clean, Reamer, with its proprietary design directional driller. This form includes filtered air being exhausted outside. All characteristics, offers the advantage of evaluations of product performance, waste is segregated and disposed of reaming with lower torque compared product compatibility, service quality, according to local regulations. The to competitor reamers. HSE (Health, Safety, and manufacturing facilities are fully 028 029 www.businessmindsmedia.com www.businessmindsmedia.com

certified to ISO14001, meeting company also listens to customer environmental standards and local feedback and implements the necessary environmental regulations. changes as quickly as possible. Strategic Expansion and Product Strategic Hiring and Internal Line Development Promotion Practices Bestebit is continuously growing with Bestebit strategically hires graduates an aggressive expansion plan to and professionals for designated job become one of the top five companies roles. Fresh graduates are primarily in the oil and gas industry. The recruited for entry-level positions such company has recently established a as Field Engineer and Shop Floor new manufacturing facility for roles. These new hires undergo downhole tools, including Beste-Dyna extensive in-house and field training Drill Motors, Shock-Subs, Shuriken programs to gain experience and Reamers, Stiletto Underreamers, and expertise in their positions. For any Excite Accelerators. Bestebit has also available vacancies, internal selection expanded its collaboration with SLB and promotion are given the highest Technology and is currently working priority. on expanding its manufacturing facility in Saudi Arabia, while a new facility in Ongoing Training and Skill the UAE is in the commissioning Development Programs stage. Additionally, the company is working on adding Roller Cone Bestebit has a comprehensive training product lines and will incorporate program for each job role. Employees JARS to provide a complete range of are continuously trained to enhance products. their skills for their current positions and to prepare for potential Bestebit aims to deliver greater value advancement to higher roles. and benefits to customers by offering high-standard quality and a Expansion into Integrated Technical comprehensive product chain. Services for the Petroleum Industry Family-Oriented Culture and Bestebit is committed to providing Employee Engagement high-quality integrated technical services based on its own product At Bestebit, a family-type culture is chain to customers worldwide and maintained, with top management aims to enter the comprehensive actively engaged at every level to share petroleum service industry. success, recognize individual dedication and contributions, and listen to feedback. This approach fosters an additional level of confidence in individuals, encouraging greater dedication and productivity. Commitment to Product Excellence and Rapid Response Bestebit always prioritizes providing the right products and efficient services to its clients to earn their trust. The 030 031 www.businessmindsmedia.com www.businessmindsmedia.com

Is Net-zero a Realistic Goal? Decarbonizing the Oil Industry or an industry built on carbon, through tree planting. It requires of the world's energy-related CO₂ the idea of going net-zero may rethinking the entire value emissions. With the global spotlight F sound paradoxical. Yet, the oil chain—from exploration and intensifying on climate change, these and gas sector—long viewed as the production to refining and distribution. numbers can no longer be brushed bedrock of global energy—now finds Here's what that entails: aside. itself at a critical juncture. Pressured by climate imperatives, shifting • Operational Efficiency: Reducing Many oil giants—Shell, BP, investor expectations, and increasingly emissions from day-to-day TotalEnergies, and even state-owned stringent regulations, major players are operations through electrification, entities like Saudi Aramco—have pledging bold net-zero commitments. methane leak detection, and low- announced net-zero ambitions for mid- But can an industry inherently linked emission drilling technologies. century. These promises are not merely to carbon truly decarbonize? Or is net- • Carbon Capture, Utilization & moral gestures; they are responses to a zero just a high-stakes balancing act Storage (CCUS): Capturing seismic shift in the energy narrative. between innovation, offsets, and carbon emissions before they Investors, insurers, governments, and optics? reach the atmosphere and either even customers are demanding climate reusing or storing them responsibility. Still, skeptics question The Carbon Conundrum underground. While promising, whether these goals are truly CCUS remains expensive and transformative or simply PR-driven. The oil industry contributes underdeveloped at scale. significantly to global greenhouse gas • Fuel Switching: Transitioning Decarbonization: What It Really emissions—both directly, through its company operations and customer Involves operations, and indirectly, via the end offerings from high-carbon to use of its products. According to the lower-carbon fuels—such as Achieving net-zero for an oil company International Energy Agency (IEA), oil biofuels, hydrogen, and even is far more complex than installing a and gas are responsible for nearly half renewables. few solar panels or offsetting emissions 032 033 www.businessmindsmedia.com www.businessmindsmedia.com

others may resist until compelled by • Business Diversification: breakneck speed. But adoption isn't market forces. The success of this Investing in clean energy startups, uniform—and significant R&D transition hinges on a mix of sincere wind farms, solar infrastructure, investment is still required to scale leadership, regulatory alignment, and battery technologies to create these technologies cost-effectively. technological breakthroughs, and parallel revenue streams less public accountability. dependent on fossil fuels. Startups and clean-tech innovators also • Offsets: Purchasing carbon credits play a critical role. By collaborating What is clear is that business-as-usual from forestry or renewable energy with or acquiring these players, is no longer a viable option. The projects to "balance" emissions traditional oil companies can gain industry must reconcile profitability that cannot be avoided. access to disruptive technologies faster with planetary limits—or risk being than by building them in-house. left behind in a world that demands Greenwashing or Genuine Strategic partnerships between oil cleaner, smarter, and more responsible Transition? majors and tech firms are already energy solutions. starting to reshape the future energy One of the main criticisms of oil equation. Conclusion industry net-zero targets is the lack of transparency and consistency. Many Policy and Market Forces Net-zero is not just a buzzword—it's a goals exclude emissions from the use litmus test for the future relevance of of sold products—Scope 3 Decarbonization is not solely a the oil industry. Companies that emissions—which often account for technological or corporate approach decarbonization with more than 80% of a company's total decision—it's also a matter of policy urgency, innovation, and honesty may carbon footprint. Without addressing and economics. Carbon pricing, ESG not only survive but thrive in the new these, net-zero targets remain regulations, disclosure norms, and energy economy. Those who don't may incomplete. international agreements like the Paris soon discover that the cost of inaction Accord are setting clearer rules of the far outweighs the price of Moreover, offset-heavy strategies are game. transformation. facing increased scrutiny. Critics argue that offsets can delay meaningful Simultaneously, financial institutions action, creating a false sense of are reassessing risk. BlackRock, the progress. While nature-based solutions world's largest asset manager, has like reforestation have value, they called climate risk "investment risk" cannot compensate for continued large- and is reshaping portfolios scale emissions indefinitely. adecarbonization may find themselves marginalized. That said, some companies are genuinely investing in transformation. On the demand side, electric vehicles, BP has committed to reducing oil and clean energy alternatives, and shifting gas production by 40% by 2030. consumer preferences are eroding oil's Equinor has pivoted toward offshore dominance. Even oil-rich countries are wind. TotalEnergies is investing hedging their bets: the UAE, for heavily in battery storage and solar. example, is heavily investing in clean These moves suggest that for some, the energy, including the world's largest shift is more than just symbolic. solar park. The Role of Technology So, Is Net-Zero Realistic? Technology will be the linchpin in this Realistic? Yes. Easy? Not at all. transformation. CCUS, green hydrogen, AI-powered energy The oil industry's path to net-zero will management, and even blockchain for be uneven, expensive, and politically emission tracking are evolving at fraught. Some companies will lead; 034 035 www.businessmindsmedia.com www.businessmindsmedia.com

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Top Oil & Energy Leaders Driving Innovation Across the UAE

Top Oil & Energy Leaders Driving Innovation Across the UAE

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