Top Consulting Firms Leading Change in Middle East

1. Tanvi Garg Founder and Managing Director Top CONVENTION 360 Consulting Firms Leading Change in Middle East 360 Where Law Makes Sense

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5. the EDITOR Middle Eastern Consul?ng Trailblazers he Middle East is undergoing a significant transformation characterized by ambitious economic T diversification efforts and a growing emphasis on innovation. In this dynamic environment, a new wave of consulting firms has emerged, showcasing local expertise and fresh perspectives. These firms are not just participants in the consulting industry; they are key players in shaping the future of various sectors. This editorial highlights ten of these rising firms that are making a substantial impact. Each brings unique strengths to the table, whether through deep regional knowledge, cutting- edge technology adoption, or a focus on sustainability and social responsibility. Their ability to understand local markets while integrating global best practices positions them to effectively address the challenges businesses face today. From enhancing operational efficiency to driving digital transformation, these firms are equipping organizations with the tools and strategies necessary for success. Their innovative approaches contribute to the growth of startups, the expansion of established companies, and the overall improvement of business practices in the region. As the Middle East continues to attract international interest, the contributions of these emerging consulting firms will be crucial. They are not merely advising clients but fostering an environment where creativity and entrepreneurship can flourish. This editorial serves as a celebration of their achievements and a recognition of their potential to influence the broader consulting landscape. As we delve into the profiles of these firms, we invite readers to explore the exciting developments and opportunities they present for businesses looking to thrive in this transformative period. Ryan Parker Managing Editor

6. Contents C O V E R S T O R Y CONVENTION 360 06. Where Law Makes Sense F E A T U R I N G CRM Middle East 18. Pioneering Customer Experience Prioritization Emad Amad Mastering Project Management and 32. Market Dynamics for Success A R T I C L E S Consulting for Startups 14. Supporting Innovation in the Middle East Local vs. International The Dynamics of Consulting Firms 28. in the Middle East

7. The only limit , to our realization of tomorrow will be our doubts of today. - Franklin D. Roosevelt

8. Top Consulting Firms Leading Change in Middle East 360 Where Law Makes Sense At CONVENTION 360, we prioritize and enhance our service delivery , technological integration to stay abreast of industry trends 06 www.businessmindsmedia.com

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10. In this where adaptability and innovation are to leadership that resonates within paramount, one sector stands out for its Convention 360 and beyond. intricate challenges and diverse solutions. This industry demands a Navigating Legal Platform nuanced approach to problem-solving, where legal expertise intersects with Tanvi has forged a distinguished career Tanvi Garg strategic business acumen to navigate path spanning from India to Dubai, complexities effectively. marked by a commitment to excellence Founder and and entrepreneurial achievement. After Managing Director Founded with a vision to redefine graduating with a degree in LLB in CONVENTION 360 conventional business consultancy, India, Tanvi commenced her Convention 360 has emerged as a professional journey at Thomson leading player in providing Reuters, where she immersed herself in comprehensive solutions tailored to legal research, analysis, and diverse corporate needs. Specializing documentation for two years. This in legal advisory and strategic business experience laid a solid foundation for consulting, the company has garnered navigating complex legal frameworks recognition for its commitment to and refining her meticulous scrutiny excellence and client-centric ethos. skills. At the helm of Convention 360 is the Seeking to broaden her horizons, Tanvi Managing Director and Founder, transitioned to Dubai, renowned for its Tanvi Garg, whose journey from legal dynamic legal landscape and cultural foundations to entrepreneurial diversity. Here, she served as an leadership epitomizes resilience and assistant to a prominent Emirati vision. With a background enriched by lawyer, gaining invaluable insights into experiences across legal research, local laws, courtroom procedures, and corporate systems, and arbitration, client interactions. This role provided Tanvi embodies a strategic mindset that her with a comprehensive drives innovation and client success. understanding of legal practice from Her leadership fosters a culture of grassroots to strategic levels, distinct continuous improvement and client from her earlier experiences in India. empowerment, ensuring Convention 360 remains at the forefront of its field. Driven by a quest for knowledge, Tanvi transitioned into the consulting Tanvi's steadfast commitment to ethical sector in Dubai, specializing in legal practice and inclusive growth corporate systems and arbitration. This underscores her role not only as a pivotal phase of her career allowed her business leader but also as a catalyst to provide strategic counsel to for positive change in the industry. businesses, ensuring compliance and Through her advocacy for gender mitigating risks associated with diversity and empowerment initiatives, corporate law and dispute resolution. Tanvi exemplifies a holistic approach Collaborating with prominent UAE- 08 www.businessmindsmedia.com

11. based law firms and companies further enhanced her expertise in litigation strategies and corporate legal solutions. With a firm grasp of the legal landscape and propelled by her entrepreneurial spirit, Tanvi founded Convention 360, a consultancy specializing in legal and business advisory services. Under her leadership, Convention 360 has earned accolades for its commitment to delivering tailored solutions that meet the diverse needs of its clientele. Tanvi's diverse skill set and extensive experience have positioned Convention 360 as a trusted partner known for innovation, reliability, and excellence in legal and business consulting. Tanvi Garg continues to lead Convention 360 in pioneering approaches that navigate complex legal environments and empower clients to thrive in competitive markets, reinforcing the company's reputation as a leader in the field. A Multifaceted Approach to Business Solutions Convention 360 represents a multifaceted approach to business solutions. Founded with a vision shaped by diverse professional experiences, Convention 360 addresses the complex challenges corporations face by providing multiple perspectives for effective problem-solving. Tanvi's journey began with pivotal roles in India and Dubai, revealing the limitations of one- dimensional approaches in fields such as debt collection, legal, and business consultancy. This realization laid the foundation for Convention 360's philosophy: offering comprehensive strategies that encompass a holistic view of problem-solving. At Convention 360, Tanvi and her team emphasize the importance of a well-rounded strategy in delivering client value. By assembling a team with diverse expertise and perspectives, the company ensures clients receive informed decision-making support and effective obstacle resolution. Specializing in a range of services tailored to diverse client needs, Convention 360 excels in debt recovery with a focus on maintaining professional client relationships. The company 09 www.businessmindsmedia.com

12. also provides expert advice on corporate law litigation solutions and facilitates business set-up operations in the UAE while ensuring compliance with legal requirements. Their management Story solutions are designed to enhance efficiency and foster growth, offering superior, customized solutions that meet specific client needs. Convention 360 distinguishes itself through its expertise in ethical problem-solving, supported by a dedicated team committed to transparency and collaboration with clients. Upholding ethical standards in every interaction, the company contributions., integrates these principles into its comprehensive strategies, thereby delivering unparalleled value. Beyond consultancy, Convention 360 serves as a trusted partner in navigating the complexities of the business landscape. Guided by a multifaceted approach and a commitment to ethical conduct, Tanvi Garg and her team continue to innovate and provide steadfast support to clients, helping them Dubai's commitment overcome challenges with confidence and integrity. to inclusivity is evident in various Driving Excellence in Business Solutions sectors, where As the founder of Convention 360, Tanvi's responsibilities encompass overseeing day-to-day women are operations and providing direct client support, which is essential for ensuring the organization's increasingly seamless functioning and growth. Her journey to establish Convention 360 was driven by a vision taking on to offer comprehensive business solutions, a philosophy that continues to shape the company's leadership operations. Tanvi prioritizes the professional development of her team, cultivating a supportive positions and environment that fosters learning and growth. making impactful Customer retention and acquisition are pivotal to Convention 360's success. The company is dedicated to delivering consistent, high-quality services that not only meet but exceed client expectations, thereby bolstering growth and attracting new clientele. Tanvi believes that fostering a happy and fulfilled team is integral to organizational success. At Convention 360, efforts are directed towards creating an environment where team members feel valued, motivated, and supported. The company encourages continuous learning, provides avenues for professional growth, and celebrates team achievements. This approach 10 www.businessmindsmedia.com

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14. boasting a workforce of 45 dedicated Success in entrepreneurship individuals. The company's demands the bravery to take through challenges., unwavering commitment to excellence has been reflected in significant year- risks, the wisdom to make over-year revenue growth. informed decisions, and the Throughout its journey, Convention determination to persevere 360 has prioritized cultivating a supportive and dynamic work environment, recognizing that motivated employees are essential to delivering exceptional service to clients. This approach has not only enhances job satisfaction and ensures strengthened internal culture but also Integral to Convention 360's success is clients benefit from dedicated and fostered trust and loyalty among its commitment to transparency and skilled professionals. clients. trust. Tanvi champions open and As the company continues to expand, it honest communication with clients, Convention 360's journey is marked by remains steadfast in nurturing these emphasizing clarity in service delivery continuous learning, growth, and relationships, ensuring that every and fostering strong, trust-based adaptation. Upholding core values of individual, whether employee or client, relationships. This commitment quality service, ethical conduct, and feels valued and supported. This underpins every interaction, team development, Tanvi and her team commitment forms the bedrock of contributing to long-term partnerships are committed to expanding their Convention 360's ongoing success and and client loyalty. impact. Their goal is to empower more underscores its remarkable businesses to navigate the complexities achievements. Emphasizing collaboration as a of the corporate world with confidence cornerstone of their operational and achieve enduring success. Tanvi's guiding philosophy emphasizes philosophy, Tanvi promotes a culture the importance of people in business of teamwork within Convention 360. Navigating Business Challenges with success: "Companies don't do business By harnessing the collective Innovation and Trust with companies. People do business knowledge and diverse expertise of the with people. Take care of your people, team, the company effectively tackles Tanvi embodies the entrepreneurial be it your employees or your challenges and develops innovative spirit necessary to navigate the customers, and success will follow." solutions. This collaborative approach multifaceted challenges of today's This principle shapes her leadership at not only enhances problem-solving business environment. With a keen Convention 360, where she believes capabilities but also cultivates a understanding of the dynamic nature of that prioritizing the well-being and supportive and dynamic work markets and client needs, Tanvi has satisfaction of employees and clients environment. spearheaded strategies that ensure alike fosters a culture of trust, loyalty, sustained growth and competitiveness and excellence. In navigating the complexities of for Convention 360. today's business landscape, Tanvi Garg For employees, this means creating an and her team at Convention 360 Recognizing the imperative of adapting inclusive work environment that values exemplify resilience and to evolving market dynamics, Tanvi their contributions and promotes their determination. Through their client- prioritizes forward-thinking strategies professional growth and happiness. By centric approach, they consistently and continuous innovation within the empowering them, Convention 360 deliver exceptional value and sustain company. By staying abreast of ensures they deliver their best work. growth amidst continual change. industry trends and leveraging emerging technologies, Convention For clients, the focus is on building Fostering Growth through People- 360 remains at the forefront of its transparent, enduring relationships and Centric Excellence sector. This proactive approach not consistently exceeding expectations. only anticipates changes but also Through personalized solutions and a Since its inception in 2018 with a enhances service offerings, ensuring deep understanding of client needs, modest team, Convention 360 has client satisfaction and operational Convention 360 cultivates partnerships grown into a thriving organization efficiency. that drive mutual success. 12 www.businessmindsmedia.com

15. Ultimately, Convention 360 attributes that while the journey towards its sustained growth and achievements achieving true gender parity is to its people-centric approach. By ongoing, continued dedication and nurturing relationships and prioritizing collaborative efforts will drive the needs of individuals, the company remarkable progress. continues to thrive in a competitive business landscape. Embracing Innovation in Entrepreneurship Promoting Gender Diversity and Today, embracing technological Inclusion in Dubai innovations is imperative for sustained relevance and competitiveness. At Tanvi is deeply entrenched in the CONVENTION 360, technological Dubai business community and takes integration is prioritized to stay abreast great pride in observing the strides of industry trends and enhance service made towards promoting gender delivery. Leveraging the latest diversity in leadership roles. She advancements enables the company to acknowledges Dubai's inclusive ethos, provide superior solutions to clients strengthened by proactive and maintain a competitive edge in the governmental initiatives, which has fostered an environment conducive to market. women's advancement. Tanvi, advocating for aspiring female The city's commitment to inclusivity is entrepreneurs, emphasizes the visibly reflected across various sectors, importance of embracing courage and where women are increasingly clarity in their entrepreneurial pursuits. assuming leadership positions and She believes entrepreneurship making significant contributions. These embodies a convergence of time, efforts underscore Dubai's forward- decision-making, and audacity—a thinking approach and its recognition mantra that has guided her own of the invaluable perspectives that journey. Success in entrepreneurship, women bring to organizational she advises, demands the bravery to leadership. take risks, the wisdom to make informed decisions, and the Despite notable progress, Tanvi Garg determination to persevere through challenges. recognizes the persistent challenges of dismantling entrenched biases and As entrepreneurs navigate their paths, stereotypes. She emphasizes the ongoing need for sustained advocacy Tanvi underscores the critical role of and support to foster an inclusive integrating technology and fostering culture. Tanvi stresses the importance innovation for success. She encourages of promoting policies and practices staying informed about industry that ensure equal opportunities, developments, investing in appropriate enabling women to achieve their full tools, and embracing bold steps. With potential. courage, clarity, and a commitment to embracing change, entrepreneurs can At CONVENTION 360, Tanvi Garg achieve remarkable success and leave a and her team are dedicated to lasting impact in the business world. cultivating an inclusive workplace that champions gender diversity. Through initiatives that support women in business and advocate for their professional growth, they actively contribute to a more equitable and dynamic community. Tanvi believes 13 www.businessmindsmedia.com

16. Supporting Innovation in the Middle East he Middle East has emerged as a vibrant hub for startups, T driven by a youthful population, increased investment, and a strong emphasis on innovation. In this environment, consulting firms play a crucial role in supporting startups by providing the expertise, resources, and guidance necessary to thrive. This article explores the relationship between consulting and startups in the Middle East, highlighting the ways in which consultants can foster innovation and contribute to the region's economic growth. The Startup Ecosystem in the Middle East In recent years, several Middle Eastern countries have prioritized the 14 www.businessmindsmedia.com

17. Consul?ng for Startups development of their startup collaborations and partnerships that reduce costs and increase productivity. ecosystems. Initiatives such as Saudi further strengthen the ecosystem. Arabia's Vision 2030 and the UAE's 3. Financial Management National Innovation Strategy have The Role of Consulting Firms created fertile ground for Managing finances can be challenging entrepreneurs. Government support, Consulting firms serve as valuable for new businesses. Consultants along with the rise of venture capital partners for startups by providing provide expertise in budgeting, and accelerators, has contributed to a essential support in several key areas: forecasting, and cash flow growing number of startups across management. They can also assist in various sectors, including technology, 1. Strategic Planning preparing financial statements and healthcare, and fintech. reports that are critical for attracting Startups often face uncertainty investors. This financial acumen is Key Characteristics of the Startup regarding their business models and especially important in a region where Ecosystem market fit. Consulting firms can assist startups must often demonstrate in developing strategic plans that financial viability to secure funding. 1. Diverse Sectors: Startups in the outline clear objectives, target markets, Middle East are not limited to one and revenue models. By conducting 4. Marketing and Branding industry. They span fintech, e- thorough market research and commerce, health tech, and more, competitive analysis, consultants help A strong brand presence is essential for offering a broad range of services and startups refine their value propositions startups looking to differentiate products. and identify growth opportunities. themselves in competitive markets. Consulting firms can aid in developing 2. Increased Investment: Venture 2. Operational Efficiency comprehensive marketing strategies, capital funding has surged, with including digital marketing, social numerous investors eager to support For startups, efficiency is vital. media campaigns, and public relations promising startups. This influx of Consulting firms can analyze existing efforts. By leveraging market insights, capital is essential for growth and processes and identify areas for consultants help startups reach their innovation. improvement. This includes optimizing target audiences effectively. supply chains, enhancing customer 3. Global Interest: The region has service, and streamlining internal 5. Regulatory Guidance attracted the attention of international operations. By implementing best investors and firms, which has led to practices, consultants can help startups Startups in the Middle East often

18. encounter complex regulatory expanded its offerings to include compliance, market entry strategies, environments. Consulting firms with delivery and payment services. and technology integration. As a result, local expertise can navigate these Consulting firms played a significant these fintech startups have successfully challenges, helping startups understand role in helping Careem refine its attracted investment and expanded the legal and compliance requirements business model and navigate regulatory their customer bases. relevant to their industries. This challenges. The company's growth guidance minimizes risks and allows culminated in its acquisition by Uber in Conclusion startups to focus on growth. 2019 for $3.1 billion, demonstrating the potential for startups in the region. The Middle East is at a crucial juncture 6. Talent Acquisition in its journey toward innovation and 2. Souq.com entrepreneurship. Consulting firms Building a skilled team is crucial for have a vital role to play in supporting any startup. Consulting firms can assist As one of the first major e-commerce startups as they seek to overcome in talent acquisition strategies, platforms in the Middle East, challenges and capitalize on including defining roles, creating job Souq.com faced various operational opportunities. Through strategic descriptions, and implementing challenges in its early days. Consulting planning, operational efficiency, effective recruitment processes. They firms provided insights into logistics financial management, and more, consultants can help startups thrive in can also provide insights into optimization and customer engagement this dynamic environment. As the competitive compensation packages strategies, enabling Souq to scale region continues to attract global and employee retention strategies. effectively. Amazon's acquisition of attention, the partnership between Souq in 2017 highlighted the consulting firms and startups will be Success Stories importance of consulting in supporting instrumental in shaping the future of startup success. innovation in the Middle East. Numerous startups in the Middle East have benefitted from consulting 3. Fintech Startups support. Here are a few notable examples: The fintech sector has seen significant growth in the Middle East, with 1. Careem startups like Tabby and Tamara gaining traction. Consulting firms have Founded in 2012, Careem started as a supported these companies by ride-hailing service and quickly providing insights into regulatory

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20. CRM Middle East Pioneering Customer Experience Prioritization Setting a New Standard in Customer Understanding the needs, pain points, Experience Management! , and aspirations of customers lies at the n the modern landscape of customer-centric industries, a heart of CRM Middle East's operations. I profound emphasis on prioritizing customer experience has emerged as a pivotal strategy for organizations striving to distinguish themselves. This Middle East, CRM Middle East stands approach. These qualities aren't just commitment goes beyond mere out for its holistic approach and nice-to-haves; they're integral to our rhetoric, diving into the core ethos and unwavering commitment to excellence. company culture and strategy. operational frameworks of companies. By prioritizing cultural sensitivity, Understanding our customers' needs, Understanding customers' needs, digital innovation, and community pain points, and aspirations is at the concerns, and aspirations lies at the engagement, this company has set a core of what we do. By empathizing heart of operational strategies, new standard for delivering with their experiences, we can tailor advancing an environment where exceptional customer experiences. our services to genuinely address their empathy, positivity, and gratitude form Under the leadership of this visionary concerns and deliver solutions that the bedrock of organizational culture executive, the company has not only exceed their expectations. Maintaining and success. navigated challenges but also a positive attitude cultivates an positioned itself for sustained growth environment where challenges are At the helm of this transformative and success, all while championing viewed as opportunities for growth. We approach stands Lina Zarifeh, a CEO diversity, inclusion, and empowerment. are deeply grateful for our customers' deeply committed to these principles. trust and loyalty. By genuinely With a keen understanding of the Let's delve deeper to learn more: expressing our gratitude, we have transformative power of empathy in managed to maintain long-term leadership, she has reshaped team How has your journey in customer relationships with our clients. dynamics and organizational experience management been paradigms. Through active listening, influenced by your strong sense of As the CEO of CRM Middle East, adopting inclusivity, and resolving empathy, positivity, and gratitude? how do you envision the role of conflicts with compassion, she has not empathy in leadership and its impact only cultivated trust but also fostered As a CEO deeply invested in customer on team dynamics? an environment where collaboration experience, I found that empathy, thrives and innovation flourishes. positivity, and gratitude are Empathy is a cornerstone of effective In the realm of customer experience foundational principles that drive our leadership, influencing team dynamics management, particularly in the in profound ways. By actively listening 18 www.businessmindsmedia.com

21. Lina Zarifeh CEO CRM Middle East 19 www.businessmindsmedia.com

22. and showing understanding, we build also to the emotions, tone, and body and approaches to problem-solving. I trust and create an environment where language expressed. By tuning into my acknowledge and celebrate wins, team members feel valued and intuition, I can uncover underlying which reinforces a positive and can-do respected. This way, we foster open beliefs, fears, or aspirations that may attitude within myself and my team, communication and collaboration. be influencing a team member's driving our resilience and perseverance Empathy allows leaders to appreciate behavior or decisions. Co-active in the face of adversity. the unique backgrounds, experiences, coaching focuses on creating and perspectives of their team awareness and accountability. I help How do you balance your members. By embracing diversity and team members identify their goals, professional responsibilities as a fostering a culture of inclusivity, teams values, and priorities and support them CEO with your personal can leverage a wider range of talents in aligning their actions with their commitment to exploring new and ideas, leading to more innovative intentions. By holding team members horizons and traveling? solutions and better outcomes. accountable for their commitments, I Empathy is key in resolving conflicts empower them to make meaningful To be honest, only over the past four with understanding and compassion. progress toward their goals and years, I have personally experienced a This strengthens team cohesion and aspirations. I create a safe and non- significant shift in my ability to builds resilience as team members judgmental space where team members achieve a better balance between my learn to navigate challenges together feel comfortable expressing themselves professional responsibilities as a CEO with empathy and mutual respect. In authentically. This way, I cultivate an and my personal commitments, such as essence, empathy in leadership is environment where honest exploring new horizons and traveling. I transformative—it creates a culture of communication and vulnerability are have been able to lead a more fulfilling trust, inclusivity, and collaboration that welcomed. and well-rounded life by embracing empowers teams to thrive and achieve flexibility, leveraging technology, their full potential. By prioritizing What strategies do you employ to promoting a culture of work-life empathy in leadership, we not only maintain a resilient and can-do balance, prioritizing personal growth, cultivate stronger team dynamics but attitude in the face of challenges in and establishing boundaries. also pave the way for sustainable the dynamic field of customer success. experience management? What role do physical and mental well-being play in your life, and how Could you elaborate on your I prioritize mindfulness and self- do you ensure their integration into coaching style and how it fosters awareness to stay grounded and your busy schedule? honest relationships within your focused during challenging times. This team? involves regularly checking in with Overall, integrating physical and myself, acknowledging my emotions mental well-being into my busy I use co-active coaching with my team, and thoughts, and practicing self-care schedule requires intentionality, which focuses on partnership, techniques such as meditation, prioritization, and self-care. By making collaboration, and the belief that the exercise, and deep breathing. Customer conscious choices to prioritize team member is naturally creative, experience management is constantly exercise, healthy eating, rest, resourceful, and whole. I view my evolving, so I embrace adaptability and mindfulness, setting boundaries, and relationship with team members as a flexibility as essential qualities. Instead seeking support, I can maintain a partnership. I acknowledge that each of resisting change, I see it as an healthier balance and lead a more team member brings unique opportunity for growth and innovation. fulfilling life. perspectives, strengths, and I incorporate resilience-building experiences to the table, creating a practices into my daily routine to In your opinion, what are the key sense of mutual trust and respect. strengthen my ability to bounce back elements for success in the realm of Instead of providing solutions or from setbacks. This may include customer experience management, advice, I ask thought-provoking practicing gratitude, maintaining a particularly in the Middle East questions that encourage team positive attitude, and reflecting on past region? members to explore their own successes and lessons learned. I thoughts, feelings, and motivation, recognize that I don't have to face Success in customer experience which encourages introspection and challenges alone. I actively seek management in the Middle East empowers team members to take support from my team, colleagues, and requires a holistic approach that ownership of their development. I mentors. Seeking outside perspectives considers cultural sensitivity, listen not only to the words spoken but and insights can provide fresh ideas personalized experiences, digital 20 www.businessmindsmedia.com

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24. innovation, effective communication, trust-building, continuous improvement, and community engagement. By prioritizing these key elements, companies can differentiate themselves and deliver exceptional Empathy serves as a cornerstone of , customer experiences that drive loyalty and growth in the region. e?ective leadership, exerting a profound in?uence on team dynamics. How do you see CRM Middle East contributing to the empowerment of women in leadership roles within the industry? Our commitment to empowering women in leadership roles is integral to successfully navigated the our company's values and mission. By restructuring, streamlined our fostering a diverse and inclusive operations, and positioned the workplace, providing leadership company for future growth and development opportunities, promoting success. supportive work culture, increasing visibility and representation, and As a leader, what advice would you advocating for gender equality, we offer to aspiring women contribute to creating a more equitable entrepreneurs and executives aiming and inclusive industry where women to redefine leadership in their can excel and lead with confidence. respective fields? Can you share a memorable My number one advice is to cultivate experience or achievement during resilience by viewing obstacles as your tenure as CEO that opportunities for growth, learning from encapsulates your leadership failures, and bouncing back stronger philosophy? than before. Moreover, you need to believe in yourself and celebrate your A few years ago, we faced a major successes, no matter how small. restructuring that required us to make Recognize and acknowledge your tough decisions, including downsizing achievements and take pride in the certain departments and reorganizing impact you're making as a woman our operations to adapt to market entrepreneur or executive. shifts. It was a challenging time for our team, as uncertainty and anxiety were prevalent. I chose to lead with transparency, empathy, and resilience. I initiated open and honest communication with our team, transparently sharing the reasons behind the restructuring and the vision for the future. Furthermore, I demonstrated resilience by maintaining a positive attitude and leading by example. I acknowledged the difficulties we faced but remained optimistic about our ability to overcome them together as a team. Despite the initial challenges, we 22 www.businessmindsmedia.com

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30. Local vs. Interna?onal 28 www.businessmindsmedia.com

31. The Dynamics of in the he consulting industry in the Local Consulting Firms Middle East has witnessed T significant growth in recent Local consulting firms are often better years, fueled by the region's economic positioned to understand the unique diversification, ambitious development challenges and opportunities in the projects, and increasing globalization. Middle East. They typically have a Within this context, two categories of more nuanced grasp of the cultural, firms have emerged: local consulting political, and social factors that firms that are deeply rooted in the influence business decisions. This region and international firms that cultural competency allows them to bring global expertise and practices. build strong relationships with clients Understanding the dynamics between and navigate the intricacies of regional these two groups offers valuable markets. insights into the future of consulting in the Middle East. Strengths of Local Firms Historical Context 1. Cultural Understanding: Local firms have an intrinsic understanding of The Middle East has long been a center cultural norms and business etiquette. for trade, culture, and knowledge. They are often more adept at tailoring However, the modern consulting solutions that resonate with local industry began to take shape in the late stakeholders. 20th century, driven by the oil boom. As countries in the region sought to 2. Established Networks: Over time, diversify their economies, the demand local firms develop extensive networks for consulting services grew. This within various industries and sectors. demand created opportunities for both These connections can lead to valuable local firms, which understood the partnerships and opportunities that cultural and economic nuances, and international firms may not easily international firms, which offered access. proven methodologies and global best practices. 29 www.businessmindsmedia.com

32. 3. Agility: Local firms can respond Strengths of International Firms 3. Competition from Local Firms: As more quickly to changing conditions, local firms become more competitive whether economic, regulatory, or 1. Global Expertise: These firms draw and capable, international firms may social. Their smaller size often allows on their experience in multiple find it increasingly challenging to for more flexibility in project execution markets, enabling them to offer justify their higher fees and larger and client engagement. innovative solutions and best practices structures. that have been tried and tested in 4. Cost-Effectiveness: Local firms different contexts. Conclusion generally operate with lower overhead costs compared to their international 2. Resources and Technology: The dynamics between local and counterparts. This can translate into International firms often have access to international consulting firms in the more competitive pricing for clients, advanced technologies and extensive Middle East are intricate and making them an attractive option for research capabilities. This allows them multifaceted. Both have distinct many businesses. to employ data-driven strategies and strengths and challenges that shape tools that enhance the quality of their their interactions and competitiveness. consulting services. As the region continues to evolve, the Challenges Facing Local Firms ability to balance local insight with 3. Brand Power: Well-established global expertise will be key to thriving Despite their advantages, local international firms typically enjoy in this diverse and dynamic market. By consulting firms face several strong brand recognition, which can recognizing the value each type of firm challenges: instill confidence in potential clients. brings, clients can make informed Their reputation can often serve as a decisions that best meet their needs and 1. Limited Global Reach: While local valuable marketing tool. drive their organizations forward. firms may excel within their markets, they often lack the global presence and 4. Comprehensive Service Offerings: resources of international firms, International firms frequently offer a limiting their ability to engage in cross- wider range of services across different border projects. domains, including management, strategy, operations, and human 2. Brand Recognition: Many local resources, making them a one-stop firms struggle with brand visibility solution for clients. outside their home markets. This can hinder their ability to attract Challenges Facing International international clients who may prefer Firms working with well-known global brands. International consulting firms, while 3. Access to Advanced Tools: having numerous strengths, also face International firms often have access to distinct challenges in the Middle East: more sophisticated analytical tools and methodologies, which can enhance the 1. Cultural Disconnect: Despite their quality of their service offerings. expertise, international firms can sometimes struggle with cultural International Consulting Firms nuances. This disconnect may lead to misunderstandings or misalignment International consulting firms bring a with local client expectations. wealth of experience and a broad perspective gained from working 2. High Costs: The operational across different markets and industries. overhead of international firms often Their global footprint allows them to results in higher consulting fees, which leverage insights from various regions, can deter price-sensitive clients. This providing clients with a diverse range can limit their market share in regions of solutions. where cost is a primary consideration. 30 www.businessmindsmedia.com

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34. Mastering Project Management and Market Dynamics for Success n the modern business world, Leaders must focus on client companies involved in project I management and logistics face requirements and satisfaction, numerous challenges. Adapting to developing strategies that meet market changes, ensuring smooth all project constraints in terms operations, and meeting client needs of time, cost, and quality are all critical aspects of maintaining success. Effective management and strategic planning are essential for overcoming these hurdles and driving long-term growth. Leaders who can MABconsult is known for delivering and RMP and has Six Sigma implement best practices and expert consulting services tailored to certification in Project Management, innovative solutions are crucial for meet the needs of its clients. The showcasing a proven record of navigating these demands. company's success is built on a solid implementing best practices within his foundation of expertise and a domain. His role as General Manager Emad Amad, the General Manager, dedication to high-quality solutions. in the Arab world, specifically within plays a significant role in addressing By focusing on improving internal the Saudi market, has provided him these challenges. With a strong communication, managing growth with significant experience in background in project management, challenges, and promoting a positive understanding market mechanisms and portfolio oversight, and integrated workplace culture, MABconsult local regulations and delivering logistics support, he utilizes his continues to lead and excel in the requirements within the expected extensive experience and certifications consulting industry. timeframe. to achieve meaningful results. His role requires a thorough understanding of Extensive Experience in Project Driving Innovation and Maximizing market conditions and local Management and Market Expertise Impact regulations, especially in the Arab world, where meeting project deadlines Emad holds an MBA degree obtained The developments in the current Saudi is crucial. His commitment to in 2013 and brings over 17 years of market have inspired him to focus and continuous improvement and learning experience in Project Management, dedicate his full attention. The types of helps him tackle the industry's Portfolios, and Integrated Logistic projects emerging in the country are emerging demands and obstacles. Support. He is also certified in PMP adding value and providing continuous 32 www.businessmindsmedia.com

35. Emad Amad General Manager MABconsult 33 www.businessmindsmedia.com

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37. inspiration. This dynamic environment handle these key factors. At MAB, the leaders, and conducting regular client motivates him to learn more and utilize process has been systemized by visits. his full authority as General Manager establishing committees where team to benefit these projects. members meet, discuss the situation, Navigating Expansion Challenges and make decisions collaboratively. and Team Alignment Aligning Client Needs with Effective This approach is also applied to risk Project Management for Growth management, ensuring a structured and One of the challenging situations collective process. encountered was hiring the right team Leaders must focus on client during the expansion and transition requirements and satisfaction, Enhancing Success Through period. The goal was to double the size developing strategies that meet all of the team within a specific Organizational Culture and project constraints in terms of time, timeframe, which impacted Workplace Initiatives cost, and quality. This approach will communication, the business model, build a reputation and mechanism that and overall operations. This expansion The working environment and ultimately leads to growth. required numerous mitigation actions, organizational culture are crucial including the recruitment of senior factors for success. The General Addressing Talent Acquisition and team members. The challenge was to Manager typically emphasizes this Operational Readiness Challenges select individuals who aligned with the area, ensuring its effective company's vision and goals. The implementation and serving as a role He identifies two key areas of successful management of this model while promoting it on every challenge currently facing the business. situation involved choosing team occasion. He monitors all company The first challenge is finding qualified members who could provide valuable events, gatherings, and the office individuals, as the success of the insights and recommendations, environment, observing how business heavily depends on securing ensuring decisions were made with the colleagues work, how department the right talent. The second challenge best interests of the business in mind. heads operate, and the effectiveness of is ensuring operational readiness and cross-departmental coordination. This excellence. Business leaders must The Vital Role of Business year, he initiated a program through focus on addressing these challenges Development in Staying Competitive Business Development called "Great by developing solutions to be prepared Place to Work," which involves a third- for business demands and to acquire Business development plays a crucial party accredited auditor measuring the the necessary personnel for growth. role in maintaining competitiveness in working environment to certify the today's modern business. When organizational culture. He personally Enhancing Internal and External effectively activated, it enhances the reviews the results to focus on Communication for Success business both internally and externally, strengths, address weaknesses, and serving as the driving force for staying enhance the overall experience to This role is crucial, with relevant. Business development plays ensure a great workplace for the team. communication being key to success an active role in integrating AI into both internally and externally. Keeping daily operations, a current trend Key Success Factors for General the team informed and updated is essential for remaining up-to-date. Managers in Consultancy While there are numerous examples of essential for preparing them for its impact, the key takeaway is that upcoming developments. He He would recommend and advise other business development is vital for consistently maintains quarterly reports General Managers to focus on the keeping the business competitive. for the team at mid-year and year-end. team, create a conducive environment, Additionally, various initiatives have build an efficient system, master their Systematic Decision-Making and been established to enhance internal service, and ensure that clients receive Risk Management communication both vertically and an experience worth sharing. This horizontally. Externally, maintaining combination is seen as the key to In today's business environment, with connections with clients and success and the most sustainable the high volume of work and decision- representing the company in public is a formula for a consultancy firm. making involvement, managing risk significant responsibility. He and making decisions are crucial. understands the importance of staying Given the size of the business, a connected and is committed to systematic approach is necessary to attending industry events, meeting with 35 www.businessmindsmedia.com

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